The atlas of the AI-native economy
A million startups,
hiding inside the economy.
We map the economy as it is — every industry, occupation, task, and process — then find the ICPs hiding in it, the problems they feel, and the startups that solve them.
The whole economy, at a glance
One map of how it all connects.
Every page on this atlas is a node in one graph. These are the kinds of node — the standard things the economy is made of, and the type-nodes derived from them — wired together by six families of relationship. Click any node to start exploring it.
The node kinds
The hard-locked standard Nouns — every industry, occupation, task, process, product, and service, grounded in NAICS, O*NET, APQC, UNSPSC, and GS1. Read from the standards, never generated.
- IndustryEvery industry in the economy — the value-chain macro spine./Industries
- OccupationEvery occupation and the work it entails — the worker spine./Occupations
- TaskThe worker-grain acts people perform — where the pain (and the automatability) actually lives./Tasks
- ProcessCross-functional business processes, org-grain, end to end./Processes
- ActivityThe GS1 EPCIS business steps a product flows through — commission, ship, receive, store, sell. Distinct from Task and Process./Activities
- ProductEvery product in the economy — the classified commodity space./Products
- ServiceEvery service offering — the nominal work, delivered by humans or as software./Services
- PlaceThe settings where value flows — warehouses, stores, servers, data centers./Places
- SkillThe cognitive skills work demands — what an agent must reproduce./Skills
- KnowledgeThe domain expertise an occupation draws on./Knowledge
The derived type-nodes the standards don't name directly — company types, roles, departments, and the digital layer (software, the actions and events it exposes, the data it operates on) — minted with corroboration, then locked.
- Company TypeBusiness archetypes derived across industry, model, and regulation — the primary ICP binder./CompanyTypes
- Job TypeRole archetypes derived from occupations and company types./JobTypes
- DepartmentThe functional units a company type is organized into — between the company and its roles/processes./Departments
- SoftwareReal software products — the apps that expose actions and events over the data they manage./Software
- ActionAtomic things software can do — every callable action a Software product exposes. The machine-doable rail alongside Tasks./Action
- EventThe triggers software fires — the `<DataNoun>.<pastVerb>` events that initiate workflows./Event
- Data NounThe data records software operates on — Lead, Contact, Order, Invoice, all at digital ≈ 1.0./Nouns
- CredentialLicenses and certifications — the authority stack that gates who may legally practice./Credentials
- RegulationBinding rule-objects — statutes and standards an operation must conform to.unseeded
- DatasetDigital value-objects — datasets, feeds, models, and indexes that flow through a data lifecycle./Datasets
The six families of relationship
- TaxonomyTAX
Is-a / subtype / narrowing — the classification ladders. Never traversed as flow.
partOf · subtypeOf · refinesOf · typeOf · broaderThan · specializes · rolledUpToProcessGroup · rolledUpToMetricCategory
- MereologyMER
Part-of-a-whole / decomposition into steps — the true bill-of-materials.
hasStep · stepOf · composedOf · hasComponent · partOfActivity · requiresInput
- NetworkNET
Directed flow — supply, transform, produce, employ, use. The substance of the graph.
suppliesTo · produces · employs · performs · realizedBy · automatedBy · usesTool · usesSoftware · exposes · operatesOn
- SimilaritySIM
Similarity / adjacency / substitute / competes — market structure. Never traversed as flow.
relatedTo · substituteFor · variantOf · complementOf · competesWith
- LineageLIN
Directed succession in time — derived-from, supersedes, transforms-into, version lineage.
derivedFrom · supersedes · transformsInto · inputTo · outputOf
- AuthorityAUT
Who directs / routes / gates whom — supervise, escalate, trigger, credential-gate.
supervises · escalatesTo · triggers · regulatedProcess · requiresCredential · legallyReservedTo
Three ways in
Explore. Build. Invest.
One atlas, three doors. Explore the economy as it is, build the supply it makes possible, or invest in the ventures grounded in it.
The economy atlas
Walk every industry, occupation, task, process, product, and service — and the company types and roles derived from them.
Start exploringBuildThe supply catalogs
The agents, services-as-software, and headless SaaS the economy makes possible — browseable by what they do.
Browse what to buildInvestThe venture portfolio
Positioned ventures grounded in the real economy — the directory of startups hiding inside it.
See the portfolioExplore — the raw material
Start anywhere.
The whole economy, broken into explorable pieces — industries, occupations, tasks, processes — plus the company types, roles, and departments derived from them. Pick any node and go deeper. Pin two or more and an ICP-frame lights up: the problems that junction exposes, and the startups that solve them.
Industries
Every industry in the economy.
/IndustriesCompany Types
Business archetypes derived across industry, model, and regulation.
/CompanyTypesOccupations
Every occupation and the work it entails.
/OccupationsDepartments
The functional units a company type is organized into — between the company and its roles/processes.
/DepartmentsJob Types
Role archetypes derived from occupations and company types.
/JobTypesTasks
Granular tasks people perform, where the pain actually lives.
/TasksProcesses
Cross-functional business processes, end to end.
/ProcessesProducts
Products and services across the economy.
/ProductsActions
Atomic things software can do — every callable action, trigger, and search a Software product exposes on its API and feature surface.
/ActionEvents
The triggers software fires — every event a Software product emits when a record changes, the <DataNoun>.<pastVerb> spine that initiates workflows.
Nouns
The data records software operates on — the app-deduped Lead/Contact/Order/Invoice nouns every Action reads or writes and every Event fires over, all at digital≈1.0.
/NounsSkills
The cognitive skills work demands — what an AI agent must reproduce to replicate the human.
/SkillsKnowledge
The domain expertise an occupation draws on — the context an agent needs grounded.
/KnowledgePlaces
The settings where value flows — warehouses, stores, servers, data centers — each a node in the production/supply graph.
/PlacesActivities
Supply-chain activities — the GS1 EPCIS business steps a product flows through from origin to end-of-life.
/ActivitiesServices
Every service offering in the economy — the UNSPSC/NAPCS-classified work, delivered by humans today or as Services-as-Software.
/ServicesCredentials
Licenses, certifications, and accreditations — the authority stack that gates who may legally practice or operate.
/CredentialsDatasets
Digital value-objects — datasets, feeds, models, and indexes that flow through a data lifecycle from ingestion to retirement.
/DatasetsOr start sideways
Cross-industry functions.
Not every startup roots in a who. The horizontal functions — procurement, scheduling, compliance — are problem-bearing on their own, for any org or worker that performs them. That’s the lane that produced Ramp, Vanta, and Zip.
Build — what it makes possible
Cross it into startups.
Every node is a seed. Where an ICP-frame meets a problem worth solving, the atlas fans into positioned Startups — built on one of three shapes.
Views over the graph
Opportunity and market are projections.
An opportunityisn’t a thing you browse to — it’s a view: an ICP-frame projected against the supply that could fill it. A marketis the competitive field that same view reveals — who you’d have to beat. Both are computed from the economy graph on the fly, not stored as separate nodes; you meet them inside a startup’s page, not at a directory root.
The directory writes itself.
Type any coordinate into the URL — even one nobody has asked for — and it generates. Humans read it as a page; agents read it as markdown.
Try it now