# Registryard

*/Startups/Registryard*

## Startup Overview

This system enforces cryptographic provenance across distributed container deployments. It serves platform engineering and DevSecOps teams who struggle to maintain secure software supply chains without slowing down deployment pipelines. Instead of relying on trust-based container pulls or disjointed vulnerability scans, it guarantees the exact origin and integrity of every container image deployed to production environments.

Legacy artifact repositories like JFrog Artifactory, Harbor Registry, and Docker Hub Enterprise require explicit developer configuration and leave provenance verification to manual SBOM audits. This solution shifts the enforcement model by remaining entirely invisible to developers during pipeline execution. At runtime, distributed admission controllers cryptographically verify the provenance of every container before execution, instantly blocking tampered artifacts without adding friction to the continuous integration workflow.

## Startup Founding Hypothesis

**Approach**: that enforces cryptographic provenance across distributed container deployments
**Competitors**:
- [JFrog Artifactory](/Competitors/JFrog_Artifactory)
- [Harbor Registry](/Competitors/Harbor_Registry)
- [Docker Hub Enterprise](/Competitors/Docker_Hub_Enterprise)
- [manual SBOM audits](/Competitors/manual_SBOM_audits)
**Differentiator2x2**: developer-invisible during pipeline execution and cryptographically verifiable at runtime

## Startup Solution Coordinate

**Solution**: [Provenance Vault](/Software/Provenance_Vault)

## Startup Position2x2

```mermaid
quadrantChart
title Container Provenance vs. Developer Friction
x-axis High Pipeline Friction --> Developer-Invisible Execution
y-axis Weak/Static Audit --> Cryptographically Verifiable at Runtime
quadrant-1 High Security, Low Friction
quadrant-2 High Security, High Friction
quadrant-3 Low Security, High Friction
quadrant-4 Low Security, Low Friction
"Registryard": [0.85, 0.88]
"JFrog Artifactory": [0.40, 0.65]
"Harbor Registry": [0.60, 0.78]
"Docker Hub Enterprise": [0.70, 0.35]
"manual SBOM audits": [0.15, 0.20]
```

## Startup Offer

**Proof**:
- Aiming for zero-friction integration into existing CI/CD workflows without modifying developer commands
- Targeting 100% cryptographic enforcement at the runtime boundary
- Designed to eliminate manual SBOM audit cycles for security and compliance teams
**Tiers**:
- Name: Team Overlay · Price: ~$150–$300/mo · Inclusions: Up to 50 active container repositories, background pipeline signing, and standard cryptographic provenance tracking for a single cluster.
- Name: Production Fleet · Price: ~$800–$1,500/mo · Inclusions: Up to 500 active container repositories, runtime admission controller enforcement, and automated SBOM generation across multiple clusters.
- Name: Enterprise Trust · Price: Custom: ~$30k–$60k/yr · Inclusions: Unlimited container repositories, custom OPA policies, dedicated KMS integration, and multi-cloud provenance enforcement.
**Guarantee**: If an unsigned or tampered container successfully bypasses the runtime admission controller due to a platform defect, we refund that month of service.
**Business Function**: ProvideService
**Objection Handlers**:
- Objection: This will slow down our pipeline execution. Rebuttal: The signing process is designed to execute as an asynchronous operation without blocking the developer's build or push workflows.
- Objection: We already pay for JFrog Artifactory or Harbor. Rebuttal: Registryard is intended to overlay onto your existing OCI-compliant registries to enforce provenance, requiring no artifact migration.
- Objection: Runtime verification will cause cluster latency. Rebuttal: The intended admission controller architecture caches public keys locally to verify container signatures in milliseconds before deployment.
**Pricing Architecture**: Tiered
**Agent Checkout Support**:
- agentic-commerce-protocol

## Startup Brand

**Voice**: Authoritative and technical, exhibiting zero tolerance for supply chain vulnerabilities.
**Tagline**: Cryptographic container provenance, enforced invisibly at runtime.
**Icon Concept**: Crate
**Palette Intent**: institutional-cool
**Visual Identity**: A stark palette of slate gray and ultraviolet underscores monospaced typography, evoking terminal-level cryptographic authentication.
**Archetype Reference**: the-ruler

## Startup Buyer Chain

**Chain**: B2B: Registryard → Platform Engineering Lead → DevSecOps Team → Enterprise Development Teams
**Gtm Motion**: Acquires initial usage through bottom-up adoption by Platform Engineers deploying a free-tier Kubernetes admission controller. Expands revenue by upselling multi-cluster policy enforcement and cryptographic compliance dashboards to the broader DevSecOps organization.
**Agent Channel**: Intended to list in the Model Context Protocol (MCP) tool registry and autonomous CI/CD capability feeds as an authorized container verification endpoint for AI DevOps agents.
**Primary Channel**: GitHub search and technical DevOps tutorials targeting platform engineers searching for 'automated container image signing' or 'Kubernetes deployment provenance', driving them to download the open-source Helm chart.

## Startup Customer Journey

```mermaid
flowchart LR
    A[GitHub Search] --> B[Open-Source Helm Chart]
    B --> C[Free-Tier Admission Controller]
    C --> D[Team Pipeline Integration]
    D --> E[Multi-Cluster Policy Dashboard]
    E --> F[DevSecOps Organization]
```

## Startup Proof Points

_Illustrative — target and order-of-magnitude estimate figures, not an achieved track record (this Thing is concept-stage)._

**Pilot Goals**:
- A 14-day single-cluster pilot to prove background pipeline signing tracks provenance for up to 50 active container repositories without requiring modifications to developer CLI commands.
- A 30-day multi-cluster rollout to demonstrate that the runtime admission controller accurately rejects unsigned container images and generates complete SBOMs automatically.
**Target Metrics**:
- Target: 100% cryptographic enforcement of container deployments at the runtime boundary
- Aim: 0 seconds of latency added to developer push commands via asynchronous background pipeline signing
- Target: 100% reduction in manual SBOM audit cycles for compliance and security teams
- Aim: Under 10 millisecond signature verification time via locally cached public keys at the admission controller
**Target Case Studies**:
- A mid-sized fintech company (DevSecOps Lead) transitioning from manual container audits to 100% automated cryptographic provenance tracking at the runtime boundary without migrating off their existing OCI registry.
- A large healthcare SaaS provider (Platform Engineering Director) implementing automated SBOM generation and custom OPA policies across a multi-cluster architecture to eliminate weekly manual compliance checks.
- A fast-growing infrastructure startup (Lead SRE) deploying the background pipeline signing overlay to secure 50 active container repositories while adding zero friction to developer build and push workflows.
**Testimonial Targets**:
- DevSecOps Manager expressing that the runtime admission controller successfully blocks tampered container deployments without causing cluster latency.
- Platform Engineer highlighting that the overlay integrates directly into their existing JFrog or Harbor setups without requiring artifact migration.
- Lead Developer confirming that the background pipeline signing executes invisibly and does not block daily build workflows.

## Startup Top Risks

**Risks**:
- Severity: existential · Description: Major orchestrators like Kubernetes or AWS EKS natively mandate an incompatible container signing standard such as Sigstore, locking out third-party provenance tools. · Mitigation Status: unmitigated
- Severity: high · Description: The runtime verification daemon introduces unacceptable latency or resource bloat in high-throughput production clusters. · Mitigation Status: in-progress
- Severity: high · Description: CI/CD pipeline integration requires heavy custom scripting across disparate build environments, breaking the core promise of developer-invisible execution. · Mitigation Status: in-progress
- Severity: moderate · Description: Incumbents like JFrog Artifactory and Docker Hub bundle zero-config cryptographic signing into their enterprise tiers, commoditizing the standalone feature. · Mitigation Status: unmitigated

## Startup Competitors

- [JFrog Artifactory](/Competitors/JFrog_Artifactory) — Incumbent
- [Harbor Registry](/Competitors/Harbor_Registry) — Open Source
- [Docker Hub Enterprise](/Competitors/Docker_Hub_Enterprise) — Incumbent
- [Manual SBOM Audits](/Competitors/Manual_SBOM_Audits) — Status Quo
- [Sigstore](/Competitors/Sigstore) — Point Solution

## Startup Story Brand

**Hero**:
- **Need**: to be the defender of production integrity, not the bottleneck for product releases
- **Want**: to secure the container supply chain without slowing down engineering velocity
- **Identity**: the DevOps Lead at a high-compliance scale-up
**Plan**:
- Step: Point · Detail: Point Registryard to your existing OCI-compliant repositories in JFrog or Harbor to start tracking provenance.
- Step: Inspect · Detail: Inspect the automated SBOM generation and background pipeline signing without changing a single developer command.
- Step: Enforce · Detail: Enforce custom OPA policies at the cluster boundary to ensure only verified artifacts can ever run.
**Guide**:
- **Empathy**: When developers push to Docker Hub while security teams chase missing SBOMs, trust in the release cycle evaporates.
**Problem**:
- **Villain**: Shadow deployments
- **External**: Untrusted images bypass JFrog Artifactory or Harbor and reach production without a verified SBOM or cryptographic signature.
- **Internal**: You feel like a gatekeeper with no gates, dreading the next compliance audit.
- **Philosophical**: Why should infrastructure teams accept unverified code in production when cryptographic certainty is possible?
**Success**: Production runs only cryptographically proven code, with compliance audits finishing in minutes through automated provenance records.
**One Liner**: Every deployment, DevOps teams risk running unverified code. Registryard enforces cryptographic container provenance so only trusted artifacts reach production.
**Positioning**:
- **So That**: only cryptographically verified artifacts reach the runtime cluster
- **Unlike**: manual SBOM audits
- **For Whom**: DevOps Leads at high-compliance scale-ups
- **Category**: Container Provenance Enforcement Platform
**Call To Action**:
- **Direct**: Deploy admission controller
- **Transitional**: View provenance schema
**Failure Stakes**:
- Compromised images running in production
- Weeks lost to manual SBOM audits
- Compliance failure during SOC2 reviews
**Transformation**:
- **To**: the infrastructure's security architect
- **From**: the audit-weary DevOps engineer chasing untrusted images
**Controlling Idea**: Cryptographic proof should be an invisible requirement for every production container.

## Startup Token Hero

**Genre**: founding-hypothesis
**Rendered**: Every deployment, DevOps teams risk running unverified code. Registryard enforces cryptographic container provenance so only trusted artifacts reach production.
**Mechanism**: spine-derived-v1
**Template Id**: spine-founding-hypothesis
**Vocab Fingerprint**: 8efee2bcfd236d0c

## Startup Token Positioning

**Genre**: moore-positioning
**Rendered**: Container Provenance Enforcement Platform for DevOps Leads at high-compliance scale-ups. Unlike manual SBOM audits — only cryptographically verified artifacts reach the runtime cluster.
**Mechanism**: spine-derived-v1
**Template Id**: spine-moore-positioning
**Vocab Fingerprint**: 0dc26ce9eca186d0

## Startup Token Pitch Deck

**Genre**: pitch-deck
**Rendered**: Problem: Untrusted images bypass JFrog Artifactory or Harbor and reach production without a verified SBOM or cryptographic signature.
Solution: Every deployment, DevOps teams risk running unverified code. Registryard enforces cryptographic container provenance so only trusted artifacts reach production.
Customer: DevOps Leads at high-compliance scale-ups
Unlike: manual SBOM audits
**Mechanism**: spine-derived-v1
**Template Id**: spine-pitch-deck
**Vocab Fingerprint**: a45ae15a66a25337

## Startup Token M E D D P I C C

**Pain**: Untrusted images bypass JFrog Artifactory or Harbor and reach production without a verified SBOM or cryptographic signature.
**Metrics**: Target: Production runs only cryptographically proven code, with compliance audits finishing in minutes through automated provenance records.
**Rendered**: Pain: Untrusted images bypass JFrog Artifactory or Harbor and reach production without a verified SBOM or cryptographic signature.
Economic buyer: Platform Engineering Lead
Metrics: Target: Production runs only cryptographically proven code, with compliance audits finishing in minutes through automated provenance records.
Competition: manual SBOM audits
**Mechanism**: spine-derived-v1
**Competition**: manual SBOM audits
**Economic Buyer**: Platform Engineering Lead
**Vocab Fingerprint**: e0b7205b9c58a153

## Startup Token Cold Email

**Genre**: cold-email
**Rendered**: Subject: Container Provenance Enforcement Platform for DevOps Leads at high-compliance scale-ups

DevOps Leads at high-compliance scale-ups — Untrusted images bypass JFrog Artifactory or Harbor and reach production without a verified SBOM or cryptographic signature. Every deployment, DevOps teams risk running unverified code. Registryard enforces cryptographic container provenance so only trusted artifacts reach production.
**Mechanism**: spine-derived-v1
**Template Id**: spine-cold-email
**Vocab Fingerprint**: b503e7365c0a5a96

## Startup Token Agent Spec

**Genre**: ai-agent-spec
**Rendered**: Container Provenance Enforcement Platform. Every deployment, DevOps teams risk running unverified code. Registryard enforces cryptographic container provenance so only trusted artifacts reach production. Serves DevOps Leads at high-compliance scale-ups.
**Mechanism**: spine-derived-v1
**Template Id**: spine-ai-agent-spec
**Vocab Fingerprint**: c307f28a71a03616

## Neighborhood

### Candidate solutions

- [Licensed Therapist Attrition](/Problems/Licensed_Therapist_Attrition) — candidate solution for · Problems
- [License External Courseware](/Problems/License_External_Courseware) — candidate solution for · Problems

### Composed of

- [Ambient Charting Service](/Services/Ambient_Charting_Service) — composes · Services
- [Clinical Note Synthesis Agent](/Agents/Clinical_Note_Synthesis_Agent) — composes · Agents
- [Medical Record Sync API](/Software/Medical_Record_Sync_API) — composes · Software
- [Rehabilitation Jargon Engine](/Software/Rehabilitation_Jargon_Engine) — composes · Software
- [Gym Noise Filtration Worker](/Agents/Gym_Noise_Filtration_Worker) — composes · Agents
- [Practice Record API](/Software/Practice_Record_API) — composes · Software
- [Noise Isolation Engine](/Software/Noise_Isolation_Engine) — composes · Software
- [Clinical Defensibility Agent](/Agents/Clinical_Defensibility_Agent) — composes · Agents
- [Movement Assessment Agent](/Agents/Movement_Assessment_Agent) — composes · Agents
- [Clinical Narrative Service](/Services/Clinical_Narrative_Service) — composes · Services

### What it offers

- [Registryard Voice](/Software/Registryard_Voice) — offers · Software
- [Registryard Ambient Scribe](/Software/Registryard_Ambient_Scribe) — offers · Software
- [Provenance Vault](/Software/Provenance_Vault) — offers · Software

### Competitors

- [JFrog Artifactory](/Competitors/JFrog_Artifactory) — competes with · Competitors
- [Manual SBOM Audits](/Competitors/Manual_SBOM_Audits) — competes with · Competitors
- [Docker Hub Enterprise](/Competitors/Docker_Hub_Enterprise) — competes with · Competitors
- [Sigstore](/Competitors/Sigstore) — competes with · Competitors
- [Harbor Registry](/Competitors/Harbor_Registry) — competes with · Competitors
- [Net Health](/Competitors/Net_Health) — competes with · Competitors
- [Off-The-Clock Charting](/Competitors/Off-The-Clock_Charting) — competes with · Competitors
- [WebPT EMR](/Competitors/WebPT_EMR) — competes with · Competitors
- [Clinicient Practice Management](/Competitors/Clinicient_Practice_Management) — competes with · Competitors
- [Net Health Software](/Competitors/Net_Health_Software) — competes with · Competitors
- [off-the-clock manual charting](/Competitors/off-the-clock_manual_charting) — competes with · Competitors
- [Clinicient Platform](/Competitors/Clinicient_Platform) — competes with · Competitors
- [Manual After-Hours Charting](/Competitors/Manual_After-Hours_Charting) — competes with · Competitors
- [WebPT](/Competitors/WebPT) — competes with · Competitors
- [after-hours charting](/Competitors/after-hours_charting) — competes with · Competitors
- [Clinicient](/Competitors/Clinicient) — competes with · Competitors
- [Point-of-care typing](/Competitors/Point-of-care_typing) — competes with · Competitors
- [manual off-the-clock charting](/Competitors/manual_off-the-clock_charting) — competes with · Competitors
- [Charting off-the-clock](/Competitors/Charting_off-the-clock) — competes with · Competitors
- [Manual Point-of-Care Typing](/Competitors/Manual_Point-of-Care_Typing) — competes with · Competitors
- [after-hours manual charting](/Competitors/after-hours_manual_charting) — competes with · Competitors
- [Clinicient EMR](/Competitors/Clinicient_EMR) — competes with · Competitors

### Embodies

- [Software](/Theses/Software) — embodies · Theses

### Who it serves

- [Offices of Physical, Occupational and Speech Therapists, and Audiologists](/CompanyTypes/Offices_of_Physical,_Occupational_and_Speech_Therapists,_and_Audiologists) — serves · CompanyTypes

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