# Onulti

*/Startups/Onulti*

## Startup Overview

This cloud infrastructure platform traces orphaned cloud instances directly back to the deployment pipelines that provisioned them. Rather than relying on manual tagging conventions to allocate spend, the system integrates with continuous integration and deployment tools to track computing resources from initial code commit to live cloud execution. DevOps and FinOps teams gain an exact ledger of which automated process created which resource.

Legacy cost management tools like Broadcom Aria Cost and Cloudability depend on strict, universally applied tagging structures, a fragile method that forces teams into endless spreadsheet audits when tags are inevitably missed. Because this system is deployment-aware rather than tag-reliant, it automatically detects untagged, forgotten servers and pinpoints the exact pipeline responsible. Engineers terminate abandoned infrastructure at the source instead of chasing down individual developers to verify ownership.

The platform aligns its commercial model entirely with infrastructure efficiency. Operating without flat subscription tiers or percentage-of-total-spend fees, it bills exclusively based on realized savings. Teams only pay when they successfully deprecate orphaned instances and reduce their actual monthly cloud provider invoice.

## Startup Founding Hypothesis

**Approach**: that traces orphaned cloud instances back to deployment pipelines
**Competitors**:
- [Broadcom Aria Cost](/Competitors/Broadcom_Aria_Cost)
- [Cloudability](/Competitors/Cloudability)
- [Spreadsheet tag audits](/Competitors/Spreadsheet_tag_audits)
**Differentiator2x2**: deployment-aware rather than tag-reliant and priced purely on realized savings

## Startup Solution Coordinate

**Solution**: [Pipeline Resource Tracer](/Software/Pipeline_Resource_Tracer)

## Startup Position2x2

```mermaid
quadrantChart
    x-axis Tag-Reliant --> Deployment-Aware
    y-axis Spend-Based Pricing --> Realized Savings Pricing
    Broadcom Aria Cost: [0.25, 0.30]
    Cloudability: [0.35, 0.25]
    Spreadsheet tag audits: [0.10, 0.10]
    Onulti: [0.85, 0.85]
```

## Startup Offer

**Proof**:
- Targeting a 25% reduction in untagged compute spend for mid-market DevOps teams.
- Aiming to map 100% of non-production instances back to originating CI/CD pipelines.
- Designed to deliver immediate positive ROI in the first billing cycle without fixed platform fees.
**Tiers**:
- Name: Performance · Price: ~15%–20% of realized monthly savings · Inclusions: Read-only pipeline mapping, automated detection of orphaned cloud instances, and generated teardown scripts for internal execution.
- Name: Automated Reclamation · Price: ~10%–15% of realized monthly savings · Inclusions: Direct deployment integration, automated termination of dev/test instances, and approval workflows for production environments.
**Guarantee**: Onulti guarantees it will only charge based on the exact compute costs of the instances it explicitly identifies and successfully terminates; if no resources are reclaimed, the service costs nothing.
**Business Function**: ProvideService
**Objection Handlers**:
- Objection: We already enforce strict resource tagging through policy. Rebuttal: Tags decay, get bypassed, or misapplied; Onulti reads the deployment pipeline state directly to catch resources that evade tagging rules.
- Objection: Automated termination might kill active or critical workloads. Rebuttal: The system is designed to require manual Slack/email approvals for production accounts while only automating cleanup in designated dev/test environments.
- Objection: How do we verify the 'realized savings' you bill us for? Rebuttal: Invoices are based strictly on the public hourly rate of the specific instance IDs Onulti shuts down, which you can cross-reference directly in your cloud provider's billing console.
- Objection: We cannot grant third-party write access to our cloud infrastructure. Rebuttal: Onulti is designed to operate in a read-only mode that simply generates the exact CLI or Terraform commands for your team to execute securely.
**Pricing Architecture**: UsageMeter
**Agent Checkout Support**:
- agentic-commerce-protocol

## Startup Brand

**Voice**: Authoritative and technical, emphasizing strict pipeline accountability.
**Tagline**: Terminate orphaned cloud instances at the deployment pipeline.
**Icon Concept**: valve
**Palette Intent**: electric-signal
**Visual Identity**: High-contrast terminal greens and deep charcoal dominate the palette, utilizing monospaced typography to reflect command-line deployment environments.
**Archetype Reference**: the-sage

## Startup Buyer Chain

**Chain**: Onulti → Platform Engineering Lead → CFO
**Gtm Motion**: Acquires initial adoption by offering a zero-risk waste audit that traces untagged infrastructure to the exact CI/CD run that created it. Expands revenue by capturing a percentage of the actual cloud bill reduction as engineering teams roll the tool out across more deployment environments.
**Agent Channel**: Designed to list its endpoints in the LangChain tool hub and agent-facing OpenAPI registries so autonomous DevOps agents can discover and invoke its resource-termination capabilities.
**Primary Channel**: Platform engineers discover the tool by searching the GitHub Marketplace or Terraform Registry for deployment cleanup and orphaned resource detection actions.

## Startup Customer Journey

```mermaid
flowchart LR; A[GitHub Marketplace] --> B[Waste Audit Workspace]; B --> C[CI/CD Pipeline Map]; C --> D[Resource Teardown Script]; D --> E[Development Environment]; E --> F[Production Environment]; F --> G[Cloud Provider Billing Console];
```

## Startup Proof Points

_Illustrative — target and order-of-magnitude estimate figures, not an achieved track record (this Thing is concept-stage)._

**Pilot Goals**:
- 14-day read-only deployment on a single development account aiming to map pipeline states and generate teardown scripts for at least $1,000 of orphaned compute.
- 30-day automated reclamation pilot in a staging environment targeting the successful termination of disconnected instances, verified directly against the cloud provider billing console.
**Target Metrics**:
- Target: 25% reduction in untagged compute spend.
- Aim: 100% mapping of non-production instances back to originating CI/CD pipelines.
- Target: Immediate positive ROI in the first billing cycle without fixed platform fees.
- Aim: Zero false-positive instance terminations during automated dev/test cleanup.
**Target Case Studies**:
- Mid-market SaaS DevOps team: Replaces unreliable manual tagging policies with direct pipeline state mapping, identifying and targeting orphaned dev/test instances for reclamation.
- Enterprise FinOps lead: Adopts the read-only performance tier to generate exact Terraform teardown commands for unmapped instances, securing compliance without granting third-party write access.
- High-growth startup Engineering VP: Implements automated termination for non-production environments using Slack approval workflows, immediately cutting monthly cloud compute burn.
**Testimonial Targets**:
- DevOps Manager: Expresses relief that Onulti reads pipeline states directly, eliminating the need to chase engineers over decayed or bypassed resource tags.
- FinOps Director: Validates the zero-risk billing model, confirming they only pay a percentage against the specific instance IDs Onulti successfully terminates.
- Lead Security Architect: Highlights trust in the read-only deployment option that safely hands over CLI commands for internal execution without requiring infrastructure write access.

## Startup Top Risks

**Risks**:
- Severity: existential · Description: Changes to third-party APIs from platforms like GitHub or GitLab break the core deployment-matching engine. · Mitigation Status: unmitigated
- Severity: high · Description: Enterprise security teams block read access to internal deployment pipelines due to strict source-code visibility policies. · Mitigation Status: in-progress
- Severity: high · Description: The realized-savings pricing model causes severe cash flow delays when enterprise approval boards block automated instance teardowns. · Mitigation Status: unmitigated
- Severity: moderate · Description: Incumbents like Cloudability release basic Terraform state-file analyzers that satisfy enough of the mid-market to prevent switching. · Mitigation Status: in-progress

## Startup Competitors

- [Broadcom Aria Cost](/Competitors/Broadcom_Aria_Cost) — Incumbent
- [Cloudability](/Competitors/Cloudability) — Incumbent
- [Spreadsheet Tag Audits](/Competitors/Spreadsheet_Tag_Audits) — Status Quo
- [AWS Cost Explorer](/Competitors/AWS_Cost_Explorer) — Native Cloud Tool
- [CloudZero](/Competitors/CloudZero) — Modern Alternative

## Startup Solution Stack

- [Orphan Reclamation Service](/Services/Orphan_Reclamation_Service) — Service-as-Software
- [Pipeline Audit Agent](/Agents/Pipeline_Audit_Agent) — Agent
- [Instance Trace Worker](/Agents/Instance_Trace_Worker) — Agent
- [Deployment Origin Engine](/Software/Deployment_Origin_Engine) — Software
- [Cloud State API](/Software/Cloud_State_API) — Software

## Startup Story Brand

**Hero**:
- **Need**: to be the rigorous architect of infrastructure efficiency, not a manual billing janitor
- **Want**: to eliminate billing for cloud instances that no developer is using
- **Identity**: the DevOps lead at a mid-market engineering organization
**Plan**:
- Step: Deploy Mapping · Detail: Grant read-only access to your cloud environment and CI/CD pipelines to visualize every orphaned resource.
- Step: Audit Targets · Detail: Review the list of identified zombie instances alongside their original deployment source and owner.
- Step: Approve Reclamation · Detail: Execute generated teardown scripts or enable automated cleanup for dev and test environments.
**Guide**:
- **Empathy**: You shouldn't still be hunting down owners of untagged dev servers. Cloudability wasn't built to trace instances back to their originating CI/CD pipelines.
**Problem**:
- **Villain**: tag decay
- **External**: Broadcom Aria Cost and Cloudability dashboards flag untagged resources that your team must then manually investigate across AWS and GCP accounts
- **Internal**: You feel like a detective hunting developers for answers while the cloud bill balloons
- **Philosophical**: Cloud infrastructure was built for elastic scaling, not permanent abandonment.
**Success**: Your cloud bill drops immediately as orphaned resources disappear, with every remaining dollar mapped to an active deployment.
**One Liner**: What if you could trace every orphaned cloud instance back to its deployment pipeline? Onulti terminates abandoned compute resources based on pipeline state, cutting your bill by 25% with zero fixed fees.
**Positioning**:
- **So That**: terminate orphaned instances based on deployment state rather than unreliable tags
- **Unlike**: Broadcom Aria Cost
- **For Whom**: mid-market DevOps leads
- **Category**: Cloud Cost Reclamation
**Call To Action**:
- **Direct**: Run orphan audit
- **Transitional**: Sample teardown script
**Failure Stakes**:
- Wasting 25% of compute budget on abandoned instances
- Hours lost to manual spreadsheet audits
- Strained relationships between DevOps and Finance
**Transformation**:
- **To**: the engineering team's efficiency architect
- **From**: the lead chasing untagged CSV rows in Excel
**Controlling Idea**: Infrastructure accountability must be enforced at the deployment pipeline, not via manual tagging.

## Startup Token Hero

**Genre**: founding-hypothesis
**Rendered**: What if you could trace every orphaned cloud instance back to its deployment pipeline? Onulti terminates abandoned compute resources based on pipeline state, cutting your bill by 25% with zero fixed fees.
**Mechanism**: spine-derived-v1
**Template Id**: spine-founding-hypothesis
**Vocab Fingerprint**: ddcd79a264f8e760

## Startup Token Positioning

**Genre**: moore-positioning
**Rendered**: Cloud Cost Reclamation for mid-market DevOps leads. Unlike Broadcom Aria Cost — terminate orphaned instances based on deployment state rather than unreliable tags.
**Mechanism**: spine-derived-v1
**Template Id**: spine-moore-positioning
**Vocab Fingerprint**: 0f1b3ef76d0f4159

## Startup Token Pitch Deck

**Genre**: pitch-deck
**Rendered**: Problem: Broadcom Aria Cost and Cloudability dashboards flag untagged resources that your team must then manually investigate across AWS and GCP accounts
Solution: What if you could trace every orphaned cloud instance back to its deployment pipeline? Onulti terminates abandoned compute resources based on pipeline state, cutting your bill by 25% with zero fixed fees.
Customer: mid-market DevOps leads
Unlike: Broadcom Aria Cost
**Mechanism**: spine-derived-v1
**Template Id**: spine-pitch-deck
**Vocab Fingerprint**: 1f29956215145a69

## Startup Token M E D D P I C C

**Pain**: Broadcom Aria Cost and Cloudability dashboards flag untagged resources that your team must then manually investigate across AWS and GCP accounts
**Metrics**: Target: Your cloud bill drops immediately as orphaned resources disappear, with every remaining dollar mapped to an active deployment.
**Rendered**: Pain: Broadcom Aria Cost and Cloudability dashboards flag untagged resources that your team must then manually investigate across AWS and GCP accounts
Economic buyer: Platform Engineering Lead
Metrics: Target: Your cloud bill drops immediately as orphaned resources disappear, with every remaining dollar mapped to an active deployment.
Competition: Broadcom Aria Cost
**Mechanism**: spine-derived-v1
**Competition**: Broadcom Aria Cost
**Economic Buyer**: Platform Engineering Lead
**Vocab Fingerprint**: a6f6c59e29f452b3

## Startup Token Cold Email

**Genre**: cold-email
**Rendered**: Subject: Cloud Cost Reclamation for mid-market DevOps leads

mid-market DevOps leads — Broadcom Aria Cost and Cloudability dashboards flag untagged resources that your team must then manually investigate across AWS and GCP accounts What if you could trace every orphaned cloud instance back to its deployment pipeline? Onulti terminates abandoned compute resources based on pipeline state, cutting your bill by 25% with zero fixed fees.
**Mechanism**: spine-derived-v1
**Template Id**: spine-cold-email
**Vocab Fingerprint**: 93808dbd8d41aa76

## Startup Token Agent Spec

**Genre**: ai-agent-spec
**Rendered**: Cloud Cost Reclamation. What if you could trace every orphaned cloud instance back to its deployment pipeline? Onulti terminates abandoned compute resources based on pipeline state, cutting your bill by 25% with zero fixed fees. Serves mid-market DevOps leads.
**Mechanism**: spine-derived-v1
**Template Id**: spine-ai-agent-spec
**Vocab Fingerprint**: cfb1c6f397968013

## Neighborhood

### Candidate solutions

- [Multi-Client Month-End Close](/Problems/Multi-Client_Month-End_Close) — candidate solution for · Problems

### Composed of

- [Orphan Reclamation Service](/Services/Orphan_Reclamation_Service) — composes · Services
- [Instance Trace Worker](/Agents/Instance_Trace_Worker) — composes · Agents
- [Deployment Origin Engine](/Software/Deployment_Origin_Engine) — composes · Software
- [Cloud State API](/Software/Cloud_State_API) — composes · Software
- [Pipeline Audit Agent](/Agents/Pipeline_Audit_Agent) — composes · Agents

### What it offers

- [Pipeline Resource Tracer](/Software/Pipeline_Resource_Tracer) — offers · Software

### Embodies

- [Software](/Theses/Software) — embodies · Theses

### Competitors

- [CloudZero](/Competitors/CloudZero) — competes with · Competitors
- [Cloudability](/Competitors/Cloudability) — competes with · Competitors
- [Broadcom Aria Cost](/Competitors/Broadcom_Aria_Cost) — competes with · Competitors
- [Spreadsheet Tag Audits](/Competitors/Spreadsheet_Tag_Audits) — competes with · Competitors
- [AWS Cost Explorer](/Competitors/AWS_Cost_Explorer) — competes with · Competitors

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