# Domus

*/Startups/Domus*

## Startup Overview

Property managers and landlords lose critical leasing velocity to manual applicant verification while exposing themselves to sophisticated document forgery. This platform replaces vulnerable PDF pay stub reviews with direct payroll API integrations. Prospective tenants connect their payroll provider directly, generating verified proof of employment and earnings without uploading easily altered documents.

Traditional methods like manual pay stub checks or forensic file analysis tools like Snappt rely on the integrity of submitted documents, while database aggregators like The Work Number often return stale records. This system bypasses the document entirely by pulling live data directly from the payroll source. The verification process is instant for the applicant and entirely immune to document forgery, providing leasing teams with immediate, definitive proof of applicant income.

## Startup Founding Hypothesis

**Approach**: that verifies applicant income via direct payroll API integration
**Competitors**:
- [Manual Pay Stub Review](/Competitors/Manual_Pay_Stub_Review)
- [Snappt](/Competitors/Snappt)
- [The Work Number](/Competitors/The_Work_Number)
**Differentiator2x2**: immune to document forgery and instant for prospective tenants

## Startup Solution Coordinate

**Solution**: [Domus True Income](/Software/Domus_True_Income)

## Startup Position2x2

```mermaid
quadrantChart
title Income Verification Defensibility
x-axis Slow / Friction-Heavy --> Instant for Tenants
y-axis Vulnerable to Forgery --> Immune to Forgery
Manual Pay Stub Review: [0.20, 0.15]
Snappt: [0.35, 0.70]
The Work Number: [0.60, 0.85]
Domus: [0.90, 0.95]
```

## Startup Offer

**Proof**:
- Aiming to eliminate forged pay stub acceptance entirely for participating leasing offices.
- Targeting an income verification turnaround time of under 30 seconds per applicant.
- Designed to achieve over 80% direct-payroll match rates across major metropolitan renter populations.
**Tiers**:
- Name: Pay As You Go · Price: ~$10–$15 per applicant · Inclusions: Instant payroll API verification for independent landlords; metered per successful screening with no monthly minimums.
- Name: Portfolio Plan · Price: ~$300–$500/mo · Inclusions: Up to 50 successful income verifications per month, designed to include intended webhook integrations for custom leasing workflows.
- Name: Enterprise Volume · Price: ~$4–$8 per applicant · Inclusions: High-volume API access for institutional property managers and REITs, including a dedicated account manager and compliance support.
**Guarantee**: If Domus cannot return a conclusive, API-verified income report for a prospective tenant, that screening is completely free. Property managers only pay for successful API connections, with zero charge for applicants who must route to a manual fallback.
**Business Function**: ProvideService
**Objection Handlers**:
- Coverage gaps: What if the applicant works for a small business not on a major payroll platform? Domus intends to provide a secure document-upload fallback for non-covered employers to ensure zero applicant drop-off.
- Applicant friction: Tenants will refuse to authenticate their payroll accounts. The flow uses standard OAuth—similar to linking a bank account for rent payment—which renters increasingly prefer over hunting for PDF pay stubs.
- PMS Integration: We already use property management software for background checks. Domus is designed to integrate directly into major PMS API ecosystems, appearing as a standard background screening step rather than requiring a separate dashboard.
**Pricing Architecture**: UsageMeter
**Agent Checkout Support**:
- agentic-commerce-protocol

## Startup Brand

**Voice**: Authoritative and precise, characterized by zero tolerance for ambiguity
**Tagline**: Instant, forgery-proof tenant income verification
**Icon Concept**: Door
**Palette Intent**: institutional-cool
**Visual Identity**: Deep slate and crisp white anchor the palette, supported by architectural typography that signals structural integrity and rigorous screening.
**Archetype Reference**: the-sage

## Startup Buyer Chain

**Chain**: Domus → Property Management Firms → Prospective Tenants
**Gtm Motion**: Acquires mid-market property management companies via direct outbound campaigns targeting directors of leasing operations to replace manual document review. Expands revenue by rolling out the verification API from initial pilot properties to the client's entire managed real estate portfolio.
**Agent Channel**: Would list its verification endpoints in structured tool catalogs and OpenAPI registries so autonomous AI leasing assistants (like EliseAI) can discover and call the income-check capability directly during automated applicant conversations.
**Primary Channel**: Intended for discovery via property management software integration directories (e.g., designed to list in Yardi or AppFolio marketplaces) where leasing teams actively search for tenant screening plug-ins.

## Startup Customer Journey

```mermaid
flowchart LR; A[PMS Marketplace] --> B[API Documentation]; B --> C[Pilot Property]; C --> D[Verified Tenant Report]; D --> E[Enterprise PMS Account]; E --> F[Autonomous Leasing Agent]; F --> G[REIT Network];
```

## Startup Proof Points

_Illustrative — target and order-of-magnitude estimate figures, not an achieved track record (this Thing is concept-stage)._

**Pilot Goals**:
- 30-day pilot with a 200-unit apartment complex: Process all incoming applications through the Domus OAuth flow to prove renters will authenticate payroll connections with zero increase in application abandonment
- 60-day API integration test with a regional property manager: Route 500 applicant screenings through the Enterprise Volume tier to validate the sub-30-second response time and prove the zero-charge guarantee on non-conclusive queries
**Target Metrics**:
- Target: Under 30 seconds turnaround time for API-verified income reports
- Aim: 80% direct-payroll match rate across metropolitan renter populations
- Target: 0 fraudulent pay stubs accepted by participating leasing offices
- Aim: 100% free-screening rate for applicants requiring manual document fallback
**Target Case Studies**:
- Institutional REIT property manager: Transitioning from manual PDF review to API-driven verification to completely eliminate fraudulent pay stubs and reduce application processing from days to seconds
- Independent landlord managing 10-50 units: Implementing the Portfolio Plan webhook to automate income checks within a custom leasing flow, completely removing the need to chase applicants for documents
- Regional property management firm: Integrating the enterprise API directly into their existing Property Management Software (PMS) to achieve an 80% direct-payroll match rate without changing the leasing agent's daily dashboard
**Testimonial Targets**:
- Leasing Office Manager: Relief that leasing agents no longer have to act as forensic accountants scrutinizing suspicious PDF pay stubs
- Independent Landlord: Confidence in making same-day lease approvals because income data comes directly from the employer's payroll system rather than the applicant
- VP of Operations at a property firm: Satisfaction with how seamlessly the OAuth flow integrated into their existing application process without increasing tenant drop-off

## Startup Top Risks

**Risks**:
- Severity: existential · Description: Major payroll API aggregators change terms of service or revoke access, severing the core data pipeline required for instant income verification. · Mitigation Status: in-progress
- Severity: high · Description: Prospective tenants abandon the rental application process due to friction or privacy concerns when asked to authenticate directly with their employer payroll portals. · Mitigation Status: unmitigated
- Severity: high · Description: Legacy incumbents like Equifax integrate The Work Number deeply and exclusively into dominant property management systems like Yardi and RealPage to block new entrants. · Mitigation Status: unmitigated
- Severity: moderate · Description: Standard payroll APIs fail to capture gig economy workers and independent contractors, leaving a significant gap in applicant coverage that forces property managers back to manual review. · Mitigation Status: in-progress

## Startup Competitors

- [Manual Pay Stub Review](/Competitors/Manual_Pay_Stub_Review) — Status Quo
- [Snappt](/Competitors/Snappt) — Fraud Detection
- [The Work Number](/Competitors/The_Work_Number) — Incumbent
- [Plaid Income](/Competitors/Plaid_Income) — Open Banking API
- [Truework](/Competitors/Truework) — Verification Platform

## Startup Solution Stack

- [Applicant Verification Service](/Services/Applicant_Verification_Service) — Service-as-Software
- [Payroll Integration Agent](/Agents/Payroll_Integration_Agent) — Agent
- [Income Calculation Worker](/Agents/Income_Calculation_Worker) — Agent
- [Payroll Gateway API](/Software/Payroll_Gateway_API) — Software
- [Property Management SDK](/Software/Property_Management_SDK) — Software

## Startup Story Brand

**Hero**:
- **Need**: to be the risk-mitigation expert who secures the portfolio against preventable evictions
- **Want**: to verify applicant income without chasing forged PDFs
- **Identity**: the property manager at a high-volume residential leasing office
**Plan**:
- Step: Invite · Detail: Send a secure link to the applicant directly from your leasing dashboard.
- Step: Audit · Detail: The applicant authenticates their payroll account to confirm real-time earnings and employment status.
- Step: Approve · Detail: Receive a forgery-proof income report and sign the lease with total confidence.
**Guide**:
- **Empathy**: You shouldn't still be hunting for PDF pay stubs. Snappt wasn't built to pull data directly from employer payroll systems.
**Problem**:
- **Villain**: Document Forgery
- **External**: Leasing teams waste hours validating pay stubs in Snappt only to find applicants have used Photoshop to inflate their earnings.
- **Internal**: You feel exposed to bad debt because you cannot trust the physical documents sitting in your inbox.
- **Philosophical**: Every property manager deserves objective payroll truth — not a guessing game with edited bank statements.
**Success**: Income is verified instantly with 100% data integrity, allowing you to fill units faster with qualified renters.
**One Liner**: Forged pay stubs cost property managers thousands in avoidable evictions. Domus verifies income via direct payroll API so you can sign leases with 100% data certainty.
**Positioning**:
- **So That**: eliminate rental fraud with instant, forgery-proof payroll data
- **Unlike**: Manual Pay Stub Review
- **For Whom**: property managers and REITs
- **Category**: Automated income verification service
**Call To Action**:
- **Direct**: Verify an applicant
- **Transitional**: View sample income report
**Failure Stakes**:
- Accepting a tenant with fake income
- Higher eviction rates and bad debt
- Manual processing delays that lose tenants
**Transformation**:
- **To**: one of the few property managers who operates a forgery-proof portfolio
- **From**: a leasing agent chasing pay stubs
**Controlling Idea**: Tenant income should be verified by data, not by trusting a document.

## Startup Token Hero

**Genre**: founding-hypothesis
**Rendered**: Forged pay stubs cost property managers thousands in avoidable evictions. Domus verifies income via direct payroll API so you can sign leases with 100% data certainty.
**Mechanism**: spine-derived-v1
**Template Id**: spine-founding-hypothesis
**Vocab Fingerprint**: b581e1188d8a7f46

## Startup Token Positioning

**Genre**: moore-positioning
**Rendered**: Automated income verification service for property managers and REITs. Unlike Manual Pay Stub Review — eliminate rental fraud with instant, forgery-proof payroll data.
**Mechanism**: spine-derived-v1
**Template Id**: spine-moore-positioning
**Vocab Fingerprint**: 65760512ca161425

## Startup Token Pitch Deck

**Genre**: pitch-deck
**Rendered**: Problem: Leasing teams waste hours validating pay stubs in Snappt only to find applicants have used Photoshop to inflate their earnings.
Solution: Forged pay stubs cost property managers thousands in avoidable evictions. Domus verifies income via direct payroll API so you can sign leases with 100% data certainty.
Customer: property managers and REITs
Unlike: Manual Pay Stub Review
**Mechanism**: spine-derived-v1
**Template Id**: spine-pitch-deck
**Vocab Fingerprint**: 9c834c6812baf703

## Startup Token M E D D P I C C

**Pain**: Leasing teams waste hours validating pay stubs in Snappt only to find applicants have used Photoshop to inflate their earnings.
**Metrics**: Target: Income is verified instantly with 100% data integrity, allowing you to fill units faster with qualified renters.
**Rendered**: Pain: Leasing teams waste hours validating pay stubs in Snappt only to find applicants have used Photoshop to inflate their earnings.
Economic buyer: Property Management Firms
Metrics: Target: Income is verified instantly with 100% data integrity, allowing you to fill units faster with qualified renters.
Competition: Manual Pay Stub Review
**Mechanism**: spine-derived-v1
**Competition**: Manual Pay Stub Review
**Economic Buyer**: Property Management Firms
**Vocab Fingerprint**: 7975cc98e940a82c

## Startup Token Cold Email

**Genre**: cold-email
**Rendered**: Subject: Automated income verification service for property managers and REITs

property managers and REITs — Leasing teams waste hours validating pay stubs in Snappt only to find applicants have used Photoshop to inflate their earnings. Forged pay stubs cost property managers thousands in avoidable evictions. Domus verifies income via direct payroll API so you can sign leases with 100% data certainty.
**Mechanism**: spine-derived-v1
**Template Id**: spine-cold-email
**Vocab Fingerprint**: ab12fca7f02a9346

## Startup Token Agent Spec

**Genre**: ai-agent-spec
**Rendered**: Automated income verification service. Forged pay stubs cost property managers thousands in avoidable evictions. Domus verifies income via direct payroll API so you can sign leases with 100% data certainty. Serves property managers and REITs.
**Mechanism**: spine-derived-v1
**Template Id**: spine-ai-agent-spec
**Vocab Fingerprint**: a504c3271da741e9

## Neighborhood

### Candidate solutions

- [Operator Churn And Replacement](/Problems/Operator_Churn_And_Replacement) — candidate solution for · Problems
- [Unpredictable Die Tooling Wear](/Problems/Unpredictable_Die_Tooling_Wear) — candidate solution for · Problems
- [Maximize Passenger Seat Yield](/Problems/Maximize_Passenger_Seat_Yield) — candidate solution for · Problems

### Composed of

- [Applicant Validation Service](/Services/Applicant_Validation_Service) — composes · Services
- [Payroll Integration Agent](/Agents/Payroll_Integration_Agent) — composes · Agents
- [Payroll Gateway API](/Software/Payroll_Gateway_API) — composes · Software
- [Property Management SDK](/Software/Property_Management_SDK) — composes · Software
- [Income Calculation Worker](/Agents/Income_Calculation_Worker) — composes · Agents

### What it offers

- [Domus True Income](/Software/Domus_True_Income) — offers · Software

### Competitors

- [Plaid Income](/Competitors/Plaid_Income) — competes with · Competitors
- [Manual Pay Stub Review](/Competitors/Manual_Pay_Stub_Review) — competes with · Competitors
- [Snappt](/Competitors/Snappt) — competes with · Competitors
- [The Work Number](/Competitors/The_Work_Number) — competes with · Competitors
- [Truework](/Competitors/Truework) — competes with · Competitors

### Embodies

- [Software](/Theses/Software) — embodies · Theses

### Similar Problems

- [Manual Income Verification](/CompanyTypes/Property_Management_Company/Problems/Manual_Income_Verification) — similar · Problems
- [Tenant Income Verification Audits](/Problems/Tenant_Income_Verification_Audits) — similar · Problems
- [Tenant Screening Pipeline](/Industries/Real_Estate_and_Rental_and_Leasing/Problems/Tenant_Screening_Pipeline) — similar · Problems

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