# Depotport

*/Startups/Depotport*

## Startup Overview

Terminal operators lose shipping containers in their own yards because tracking relies on manual spot checks or expensive proprietary hardware. This system ingests live video from existing CCTV networks to continuously extract, identify, and map container locations across the facility. Yard managers see a real-time, searchable floor plan of their inventory without dispatching personnel with clipboards.

Legacy terminal operating systems like Navis N4 and Tideworks depend on manual data entry, while RFID gate systems require heavy capital expenditure to install physical sensors on every chassis and checkpoint. Instead, this solution deploys entirely hardware-free by utilizing the camera feeds already monitoring the yard. Facilities pay strictly per tracked container movement, eliminating upfront licensing fees and aligning software costs directly with actual cargo throughput.

## Startup Founding Hypothesis

**Approach**: that extracts container locations from live CCTV feeds
**Competitors**:
- [Manual Yard Checks](/Competitors/Manual_Yard_Checks)
- [RFID Gate Systems](/Competitors/RFID_Gate_Systems)
- [Navis N4](/Competitors/Navis_N4)
- [Tideworks](/Competitors/Tideworks)
**Differentiator2x2**: hardware-free to deploy and billed strictly per tracked container movement

## Startup Solution Coordinate

**Solution**: [Yard Vision Engine](/Software/Yard_Vision_Engine)

## Startup Position2x2

```mermaid
quadrantChart
title Depotport Positioning
x-axis Hardware-Heavy Deploy --> Hardware-Free Deploy
y-axis Fixed Upfront Cost --> Pay-Per-Movement
quadrant-1 Zero-Capex Scalability
quadrant-2 Hardware-as-a-Service
quadrant-3 Legacy Enterprise Capex
quadrant-4 Labor Intensive Operations
Manual Yard Checks: [0.85, 0.15]
RFID Gate Systems: [0.10, 0.15]
Navis N4: [0.20, 0.25]
Tideworks: [0.25, 0.30]
Depotport: [0.90, 0.85]
```

## Startup Offer

**Proof**:
- Aiming to deliver 99%+ ISO code extraction accuracy across standard daylight and floodlit night conditions.
- Targeting the complete elimination of manual yard-check walks for adopting inland depots.
- Designed to push updated container location coordinates to the yard manager within 5 seconds of the physical move.
**Tiers**:
- Name: Depot Standard · Price: ~$0.25–$0.50 per tracked movement · Inclusions: Real-time ISO code extraction from up to 20 existing CCTV streams, 30-day movement history logs, and standard API access designed to feed location updates into your existing systems.
- Name: Terminal Volume · Price: ~$0.08–$0.18 per tracked movement · Inclusions: Unlimited camera stream connections, continuous processing, and intended direct data integrations with enterprise Terminal Operating Systems like Navis N4 or Tideworks.
**Guarantee**: Depotport bills strictly on successful tracking: if the computer vision model fails to read a container's ISO code or log its final zone placement, that movement is excluded from your usage meter.
**Business Function**: ProvideService
**Objection Handlers**:
- Our existing yard cameras are old and low resolution. -> The onboarding process is designed to run a diagnostic on your live feeds first; if the resolution is too low to read ISO codes, we flag the blind spots, and you are never billed for unreadable feeds.
- Heavy fog or snow will blind the cameras. -> Severe weather does degrade optical tracking; Depotport is built to automatically detect low-visibility conditions and alert operators to temporarily fall back to manual gate logging.
- We already rely on Navis N4 to manage our yard. -> Depotport is not a replacement for your TOS; it is designed to act as an automated sensor layer that feeds live coordinate updates directly into Navis N4.
**Pricing Architecture**: UsageMeter
**Agent Checkout Support**:
- agentic-commerce-protocol

## Startup Brand

**Voice**: Authoritative and operational, characterized by uncompromising technical precision.
**Tagline**: Real-time container yard visibility from your existing camera feeds.
**Icon Concept**: container
**Palette Intent**: industrial-safety
**Visual Identity**: High-visibility safety yellow and heavy tarmac gray pair with utilitarian typography to reflect the physical reality of a working port.
**Archetype Reference**: the-sage

## Startup Buyer Chain

**Chain**: Depotport → Container Terminal Operator → Yard Planning Team
**Gtm Motion**: Direct outbound targeting terminal operations directors with a zero-capex, single-yard pilot that connects to their existing CCTV network. Expansion triggers when the pilot converts to a pay-per-movement contract, scaling camera coverage to adjacent yard blocks and eventually to other port facilities in the operator's regional portfolio.
**Agent Channel**: Designed to list as a container-tracking capability in supply chain agent registries and standard API directories, enabling autonomous freight routing agents to programmatically query live yard coordinates without human intervention.
**Primary Channel**: Direct outbound to 'Terminal Manager' and 'Director of Terminal Operations' titles via LinkedIn, backed by live computer-vision demonstrations at maritime logistics trade shows like TOC Europe and TPM.

## Startup Customer Journey

```mermaid
flowchart LR; A[Maritime Trade Show]-->B[Terminal Operations Director]; B-->C[CCTV Diagnostic Pilot]; C-->D[Pilot Yard Block]; D-->E[Pay-Per-Movement Contract]; E-->F[Navis N4 Enterprise TOS]; F-->G[Regional Terminal Portfolio]; G-->H[Autonomous Freight Agent];
```

## Startup Proof Points

_Illustrative — target and order-of-magnitude estimate figures, not an achieved track record (this Thing is concept-stage)._

**Pilot Goals**:
- 30-day single-zone pilot: Connecting up to 10 existing CCTV streams to prove 99% ISO extraction accuracy in a confined yard area before expanding to the entire depot
- 14-day diagnostic deployment: Running live feeds through the system to identify camera resolution blind spots and map readable zones without triggering usage billing
- 60-day TOS integration trial: Passing automated location coordinates directly into a staging environment of Navis N4 to validate the sub-5-second update latency
**Target Metrics**:
- Target: 99%+ ISO code extraction accuracy across standard daylight and floodlit night conditions
- Target: <5 seconds latency from a physical container move to the system logging the updated coordinates
- Aim: 100% elimination of manual yard-check walks for adopting depots
- Aim: Zero billing charges for unreadable camera feeds or failed ISO code extractions
**Target Case Studies**:
- Mid-sized inland container depot: Transforming operations by replacing twice-daily manual yard walks with continuous CCTV-based ISO extraction, eliminating the time wasted hunting for misplaced containers
- High-volume coastal marine terminal: Seamlessly integrating real-time optical tracking into an existing Terminal Operating System to remove manual data entry bottlenecks for reach stacker operators
**Testimonial Targets**:
- Yard Manager: Expressing relief that automated camera tracking updates container locations faster than radio calls, completely removing the need to walk the yard in bad weather
- Terminal Operations Director: Validating that the usage-based billing model removes the financial risk of camera blind spots because they only pay for successfully extracted ISO codes
- IT Systems Lead: Confirming that the API integration feeds location data directly into their existing TOS without requiring a massive infrastructure or hardware overhaul

## Startup Top Risks

**Risks**:
- Severity: existential · Description: Existing yard CCTV networks lack the resolution, coverage, or angles required to consistently extract container IDs, breaking the hardware-free deployment promise. · Mitigation Status: unmitigated
- Severity: high · Description: Severe weather conditions like dense fog or heavy rain degrade optical tracking accuracy to unacceptable levels, forcing expensive fallbacks to manual checks. · Mitigation Status: in-progress
- Severity: high · Description: Incumbent Terminal Operating Systems like Navis or Tideworks block API write access to prevent Depotport from updating core inventory records. · Mitigation Status: unmitigated
- Severity: moderate · Description: Billing strictly per tracked container movement exposes the company to extreme revenue volatility during port labor strikes or macroeconomic shipping downturns. · Mitigation Status: unmitigated

## Startup Competitors

- [Manual Yard Checks](/Competitors/Manual_Yard_Checks) — Status Quo
- [RFID Gate Systems](/Competitors/RFID_Gate_Systems) — Legacy Hardware
- [Navis N4](/Competitors/Navis_N4) — Terminal Operating System
- [Tideworks](/Competitors/Tideworks) — Terminal Operating System
- [Kaleris](/Competitors/Kaleris) — Yard Management System

## Startup Solution Stack

- [Yard Inventory Service](/Services/Yard_Inventory_Service) — Service-as-Software
- [CCTV Extraction Agent](/Agents/CCTV_Extraction_Agent) — Agent
- [Movement Tracking Worker](/Agents/Movement_Tracking_Worker) — Agent
- [Yard Vision Engine](/Software/Yard_Vision_Engine) — Software
- [Video Ingestion API](/Software/Video_Ingestion_API) — Software

## Startup Story Brand

**Hero**:
- **Need**: to be the dispatcher who commands the yard with certainty, not guesswork
- **Want**: to know every container's exact location without sending crews on yard-check walks
- **Identity**: the yard manager at an inland container depot
**Plan**:
- Step: Submit feeds · Detail: Provide your existing CCTV RTSP links for an automated resolution and blind-spot diagnostic.
- Step: Confirm moves · Detail: Watch live ISO code extractions as reach stackers and trucks move containers through your yard zones.
- Step: Update TOS · Detail: Push real-time coordinate data directly into Navis N4 or Tideworks to keep your records perfect.
**Guide**:
- **Empathy**: Operating margins are won in the seconds saved between moves — but old CCTV feeds often go to waste while crews search for boxes.
**Problem**:
- **Villain**: manual yard checks
- **External**: Reconciling container positions requires staff to walk the tarmac with clipboards to verify locations against Navis N4 records
- **Internal**: You feel blind to your own inventory as soon as a reach stacker moves a box
- **Philosophical**: Every yard manager deserves a live digital twin of their tarmac — not a scavenger hunt for missing ISO codes.
**Success**: The yard map stays 100% accurate in real-time, eliminating manual walks and ensuring every container is found instantly.
**One Liner**: Every shift, yard managers lose hours to manual container searches. Depotport extracts live locations from your existing CCTV so your inventory is always 100% visible.
**Positioning**:
- **So That**: track every container movement without new hardware
- **Unlike**: Manual yard-check walks
- **For Whom**: yard managers at inland container terminals
- **Category**: Computer vision for container depots
**Call To Action**:
- **Direct**: Run yard diagnostic
- **Transitional**: View sample movement log
**Failure Stakes**:
- Lost billable hours searching for containers
- Truck turn-time delays
- Reach stacker fuel waste
**Transformation**:
- **To**: one of the few yard managers who maintains a zero-search operation
- **From**: a dispatcher relying on outdated clipboard audits
**Controlling Idea**: Real-time yard visibility should come from existing cameras, not manual audits.

## Startup Token Hero

**Genre**: founding-hypothesis
**Rendered**: Every shift, yard managers lose hours to manual container searches. Depotport extracts live locations from your existing CCTV so your inventory is always 100% visible.
**Mechanism**: spine-derived-v1
**Template Id**: spine-founding-hypothesis
**Vocab Fingerprint**: b6ea573c203cf98a

## Startup Token Positioning

**Genre**: moore-positioning
**Rendered**: Computer vision for container depots for yard managers at inland container terminals. Unlike Manual yard-check walks — track every container movement without new hardware.
**Mechanism**: spine-derived-v1
**Template Id**: spine-moore-positioning
**Vocab Fingerprint**: 7641c743ac811778

## Startup Token Pitch Deck

**Genre**: pitch-deck
**Rendered**: Problem: Reconciling container positions requires staff to walk the tarmac with clipboards to verify locations against Navis N4 records
Solution: Every shift, yard managers lose hours to manual container searches. Depotport extracts live locations from your existing CCTV so your inventory is always 100% visible.
Customer: yard managers at inland container terminals
Unlike: Manual yard-check walks
**Mechanism**: spine-derived-v1
**Template Id**: spine-pitch-deck
**Vocab Fingerprint**: 8e40fbdc3a612e39

## Startup Token M E D D P I C C

**Pain**: Reconciling container positions requires staff to walk the tarmac with clipboards to verify locations against Navis N4 records
**Metrics**: Target: The yard map stays 100% accurate in real-time, eliminating manual walks and ensuring every container is found instantly.
**Rendered**: Pain: Reconciling container positions requires staff to walk the tarmac with clipboards to verify locations against Navis N4 records
Economic buyer: Container Terminal Operator
Metrics: Target: The yard map stays 100% accurate in real-time, eliminating manual walks and ensuring every container is found instantly.
Competition: Manual yard-check walks
**Mechanism**: spine-derived-v1
**Competition**: Manual yard-check walks
**Economic Buyer**: Container Terminal Operator
**Vocab Fingerprint**: 55699b19b6bf13b4

## Startup Token Cold Email

**Genre**: cold-email
**Rendered**: Subject: Computer vision for container depots for yard managers at inland container terminals

yard managers at inland container terminals — Reconciling container positions requires staff to walk the tarmac with clipboards to verify locations against Navis N4 records Every shift, yard managers lose hours to manual container searches. Depotport extracts live locations from your existing CCTV so your inventory is always 100% visible.
**Mechanism**: spine-derived-v1
**Template Id**: spine-cold-email
**Vocab Fingerprint**: cbbb843d06982efa

## Startup Token Agent Spec

**Genre**: ai-agent-spec
**Rendered**: Computer vision for container depots. Every shift, yard managers lose hours to manual container searches. Depotport extracts live locations from your existing CCTV so your inventory is always 100% visible. Serves yard managers at inland container terminals.
**Mechanism**: spine-derived-v1
**Template Id**: spine-ai-agent-spec
**Vocab Fingerprint**: 1700cf2e9cd7dd09

## Neighborhood

### Candidate solutions

- [Service Technician Shortage](/Problems/Service_Technician_Shortage) — candidate solution for · Problems

### Composed of

- [Diagnostic Relay Agent](/Agents/Diagnostic_Relay_Agent) — composes · Agents
- [Workbench Troubleshooting Service](/Services/Workbench_Troubleshooting_Service) — composes · Services
- [Fault Telemetry API](/Software/Fault_Telemetry_API) — composes · Software
- [Schematic Vector Engine](/Software/Schematic_Vector_Engine) — composes · Software
- [Tacit Ledger Worker](/Agents/Tacit_Ledger_Worker) — composes · Agents
- [Telemetry Ingestion API](/Software/Telemetry_Ingestion_API) — composes · Software
- [Fault Resolution Service](/Services/Fault_Resolution_Service) — composes · Services
- [Diagnostic Path Engine](/Software/Diagnostic_Path_Engine) — composes · Software
- [Repair History Worker](/Agents/Repair_History_Worker) — composes · Agents
- [Schematic Analysis Agent](/Agents/Schematic_Analysis_Agent) — composes · Agents
- [Video Ingestion API](/Software/Video_Ingestion_API) — composes · Software
- [Yard Vision Engine](/Software/Yard_Vision_Engine) — composes · Software
- [Yard Inventory Service](/Services/Yard_Inventory_Service) — composes · Services
- [Movement Tracking Worker](/Agents/Movement_Tracking_Worker) — composes · Agents
- [CCTV Extraction Agent](/Agents/CCTV_Extraction_Agent) — composes · Agents

### What it offers

- [Depotport Diagnostic Matrix](/Software/Depotport_Diagnostic_Matrix) — offers · Software
- [Depotport Diagnostic Ledger](/Software/Depotport_Diagnostic_Ledger) — offers · Software

### Embodies

- [Software](/Theses/Software) — embodies · Theses

### Competitors

- [ServiceMax Field Service](/Competitors/ServiceMax_Field_Service) — competes with · Competitors
- [FaceTime senior escalations](/Competitors/FaceTime_senior_escalations) — competes with · Competitors
- [SightCall Remote Assist](/Competitors/SightCall_Remote_Assist) — competes with · Competitors
- [TeamViewer Assist AR](/Competitors/TeamViewer_Assist_AR) — competes with · Competitors
- [SightCall](/Competitors/SightCall) — competes with · Competitors
- [ServiceMax](/Competitors/ServiceMax) — competes with · Competitors
- [static PDF manuals](/Competitors/static_PDF_manuals) — competes with · Competitors
- [WhatsApp escalations](/Competitors/WhatsApp_escalations) — competes with · Competitors
- [senior tech escalations](/Competitors/senior_tech_escalations) — competes with · Competitors
- [WhatsApp video calls](/Competitors/WhatsApp_video_calls) — competes with · Competitors
- [senior technician escalations](/Competitors/senior_technician_escalations) — competes with · Competitors
- [WhatsApp Video Escalations](/Competitors/WhatsApp_Video_Escalations) — competes with · Competitors
- [senior tech FaceTime calls](/Competitors/senior_tech_FaceTime_calls) — competes with · Competitors
- [FaceTime escalations](/Competitors/FaceTime_escalations) — competes with · Competitors
- [live video escalations](/Competitors/live_video_escalations) — competes with · Competitors
- [ServiceMax Platform](/Competitors/ServiceMax_Platform) — competes with · Competitors
- [veteran technician escalations](/Competitors/veteran_technician_escalations) — competes with · Competitors
- [Veteran Video Calls](/Competitors/Veteran_Video_Calls) — competes with · Competitors
- [IFS Cloud](/Competitors/IFS_Cloud) — competes with · Competitors
- [RFID Gate Systems](/Competitors/RFID_Gate_Systems) — competes with · Competitors
- [Tideworks](/Competitors/Tideworks) — competes with · Competitors
- [Navis N4](/Competitors/Navis_N4) — competes with · Competitors
- [Kaleris](/Competitors/Kaleris) — competes with · Competitors
- [Manual Yard Checks](/Competitors/Manual_Yard_Checks) — competes with · Competitors

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