# Chasingyard

*/Startups/Chasingyard*

## Startup Overview

This computer vision engine transforms standard security camera feeds into a real-time trailer location map. It ingests existing yard CCTV streams, identifies individual trailers, and maintains an active, deterministic ledger of every spotted asset across the facility.

Logistics operators and yard managers traditionally rely on manual gateclip boards or bolt-on tracking hardware to locate unpowered equipment. These methods either introduce human error or require maintaining active sensors on thousands of disconnected chassis, leading to lost assets, dispatch delays, and wasted yard hunts.

Unlike FourKites or Kaleris, which depend on expensive telematics, this system deploys entirely hardware-free. By extracting exact spatial coordinates directly from existing camera infrastructure, it delivers deterministic asset visibility without the physical rollout and maintenance costs of competing solutions.

## Startup Founding Hypothesis

**Approach**: that maps trailer locations using existing security camera feeds
**Competitors**:
- [FourKites](/Competitors/FourKites)
- [Kaleris](/Competitors/Kaleris)
- [manual gateclip boards](/Competitors/manual_gateclip_boards)
**Differentiator2x2**: hardware-free to deploy and entirely deterministic for spotted asset locations

## Startup Solution Coordinate

**Solution**: [Yard Vision Engine](/Software/Yard_Vision_Engine)

## Startup Position2x2

```mermaid
quadrantChart
title Yard Asset Tracking Defensibility
x-axis Heavy Hardware Deploy --> Hardware-Free Deploy
y-axis Probabilistic Location --> Deterministic Location
quadrant-1 Uniquely Defensible
quadrant-2 Capital Intensive
quadrant-3 Loserville
quadrant-4 Process Heavy
FourKites: [0.35, 0.40]
Kaleris: [0.20, 0.80]
Manual gateclip boards: [0.90, 0.15]
Chasingyard: [0.85, 0.85]
```

## Startup Offer

**Proof**:
- Target: Regional distribution center cutting trailer search times from 45 minutes to under 2 minutes.
- Target: Tier-1 logistics provider eliminating daily manual gateclip checks across 10 separate sites.
- Target: 3PL operator achieving 100% yard inventory accuracy using only pre-existing security feeds.
**Tiers**:
- Name: Standard Yard · Price: ~$800–$1,500/mo per yard · Inclusions: Processing for up to 5 existing camera streams per facility, real-time trailer location dashboard, and standard API access for one yard
- Name: High-Volume Hub · Price: ~$2,500–$4,000/mo per yard · Inclusions: Processing for up to 20 camera streams per facility, historical dwell-time analytics, and intended webhook integrations for major YMS platforms
- Name: Enterprise Network · Price: enterprise: ~$50k–$90k/yr · Inclusions: Unlimited camera streams across multiple sites, custom on-premise edge processing options, and dedicated deployment engineering
**Guarantee**: Guarantees 99% deterministic trailer location accuracy against manual yard checks within the first 30 days of camera connection, or the deployment fee is fully refunded.
**Business Function**: ProvideService
**Objection Handlers**:
- Objection: Our security cameras are older and lower resolution. Rebuttal: The system is designed to run on standard 1080p RTSP feeds and uses temporal tracking to stitch together lower-resolution frames over time for accurate ID reading.
- Objection: Corporate IT will not allow external cloud access to our raw security feeds. Rebuttal: Chasingyard is intended to offer a local edge-appliance deployment that processes video on-site and only transmits text-based location telemetry to the cloud.
- Objection: Trailers look identical, and cameras will lose track of them. Rebuttal: The vision model relies on reading specific fleet IDs, DOT numbers, and container markings to deterministically lock each asset's location, rather than relying on generic vehicle tracking.
- Objection: We already have a YMS platform like Kaleris. Rebuttal: The platform is designed to act as a pure data-ingestion layer that pushes real-time location updates into your existing YMS via API, replacing manual data entry rather than replacing the YMS itself.
**Pricing Architecture**: Tiered
**Agent Checkout Support**:
- agentic-commerce-protocol

## Startup Brand

**Voice**: Authoritative and precise, stripped of tech jargon.
**Tagline**: Pinpoint every trailer in your yard without new hardware.
**Icon Concept**: trailer
**Palette Intent**: industrial-safety
**Visual Identity**: The visual identity relies on hi-vis safety yellow and asphalt gray to reflect the physical reality of a freight yard, paired with heavy utilitarian typography.
**Archetype Reference**: the-ruler

## Startup Buyer Chain

**Chain**: Chasingyard → Yard Operations Manager → Logistics Dispatcher
**Gtm Motion**: Acquires initial distribution centers through direct outbound to yard operations leaders burdened by manual clipboard tracking and expensive RFID hardware. Expands by executing a single-facility pilot using the customer's existing security cameras, then securing enterprise-wide rollouts across all regional logistics yards based on proven deterministic spotting accuracy.
**Agent Channel**: Designed to be indexed in logistics API marketplaces and automated supply chain tool registries, allowing autonomous dispatch agents to programmatically query deterministic trailer locations before routing drivers to a specific dock.
**Primary Channel**: Direct outbound campaigns targeting logistics directors, augmented by intended discovery listings in enterprise Video Management System integration directories like Genetec or Milestone where buyers search for camera analytics capabilities.

## Startup Customer Journey

```mermaid
flowchart LR; A[VMS Integration Directory] --> B[Camera Stream Pilot] --> C[Location Dashboard] --> D[YMS Data Ingestion] --> E[Multi-Yard Rollout] --> F[API Marketplace Listing];
```

## Startup Proof Points

_Illustrative — target and order-of-magnitude estimate figures, not an achieved track record (this Thing is concept-stage)._

**Pilot Goals**:
- A 30-day single-facility deployment connecting up to 5 existing camera streams to achieve 99% trailer location accuracy against daily manual checks.
- A 60-day edge appliance installation to process high-volume camera streams locally and validate secure webhook integrations into a major YMS platform without cloud video transmission.
**Target Metrics**:
- Target: 99% deterministic trailer location accuracy compared to manual yard checks.
- Aim: Under 2 minutes average search time per requested trailer dispatch.
- Target: 100% elimination of manual daily gateclip inventory audits.
- Aim: Zero raw video frames transmitted off-site via text-only telemetry edge processing.
**Target Case Studies**:
- A regional distribution center utilizing existing 1080p security cameras to eliminate daily manual yard walks, transforming a 2-hour manual inventory process into an instantly updated real-time dashboard.
- A national 3PL operator integrating location telemetry into their existing YMS, reducing average trailer search times from 45 minutes to under 2 minutes without replacing their core software.
- An enterprise logistics provider deploying local edge-processing appliances across 10 separate sites to achieve total yard inventory accuracy without exposing raw security video to external cloud servers.
**Testimonial Targets**:
- Yard Manager validating that the temporal tracking correctly identifies specific fleet IDs and DOT numbers despite trailers looking identical.
- Logistics IT Director confirming the edge appliance deployment passes internal security requirements by restricting external transmission to text-based location data.
- Regional Operations VP stating that the API integration acts as a flawless data-ingestion layer for their existing YMS, completely removing human data entry errors.

## Startup Top Risks

**Risks**:
- Severity: existential · Description: Corporate IT departments refuse to grant third-party API access to their closed-circuit security camera systems due to strict cybersecurity policies. · Mitigation Status: unmitigated
- Severity: high · Description: Existing facility cameras lack the resolution, angles, or night-vision capabilities necessary for computer vision models to accurately read trailer numbers. · Mitigation Status: in-progress
- Severity: high · Description: Environmental conditions like heavy rain, snow, or blinding glare render the optical tracking blind during critical yard operations. · Mitigation Status: in-progress
- Severity: moderate · Description: Routine camera maintenance or accidental repositioning by yard staff breaks the spatial mapping parameters and requires constant manual recalibration. · Mitigation Status: unmitigated

## Startup Competitors

- [FourKites](/Competitors/FourKites) — Incumbent Visibility Platform
- [Kaleris](/Competitors/Kaleris) — Incumbent YMS
- [Manual Gateclip Boards](/Competitors/Manual_Gateclip_Boards) — Status Quo
- [PINC Yard Management](/Competitors/PINC_Yard_Management) — RFID Hardware
- [Samsara Asset Tracking](/Competitors/Samsara_Asset_Tracking) — GPS Hardware

## Startup Solution Stack

- [Asset Location Service](/Services/Asset_Location_Service) — Service-as-Software
- [Trailer Recognition Agent](/Agents/Trailer_Recognition_Agent) — Agent
- [Spatial Mapping Agent](/Agents/Spatial_Mapping_Agent) — Agent
- [Camera Integration API](/Software/Camera_Integration_API) — Software
- [Deterministic Localization Engine](/Software/Deterministic_Localization_Engine) — Software

## Startup Story Brand

**Hero**:
- **Need**: to be the operational leader who hits gate-to-gate throughput targets, not a search party leader
- **Want**: to know the exact location of every trailer across the facility instantly
- **Identity**: the yard manager at a high-volume distribution center
**Plan**:
- Step: Point · Detail: Direct your existing RTSP security camera streams to our local edge processing appliance.
- Step: Inspect · Detail: Verify the live trailer map as the system identifies and locks every fleet ID in the yard.
- Step: Sync · Detail: Push real-time location telemetry directly into your existing YMS or dispatch dashboard via API.
**Guide**:
- **Empathy**: When a driver is idling at the gate while your team hunts for a missing reefer, your entire dock schedule collapses.
**Problem**:
- **Villain**: manual gateclip boards
- **External**: Spotting crews spend 45 minutes per shift hunting for assets because Kaleris data doesn't match the physical yard
- **Internal**: You feel frustrated that your billion-dollar supply chain grinds to a halt because of a clipboard
- **Philosophical**: Yard intelligence belongs in real-time data streams, not in manual site-walks.
**Success**: Trailer search times drop from 45 minutes to under 2 minutes, ensuring 100% yard inventory accuracy using the cameras you already own.
**One Liner**: Every shift, yard managers lose hours hunting for trailers. Chasingyard maps every asset using your existing security cameras so you never lose a trailer again.
**Positioning**:
- **So That**: locate any trailer in under two minutes
- **Unlike**: manual gateclip checks and FourKites
- **For Whom**: yard managers at high-volume logistics hubs
- **Category**: Automated Yard Visibility for Distribution Centers
**Call To Action**:
- **Direct**: Provision a yard
- **Transitional**: View sample telemetry data
**Failure Stakes**:
- Compounded driver detention fees
- Missed shipping windows
- Inaccurate inventory records
**Transformation**:
- **To**: one of the few managers who commands a fully autonomous yard
- **From**: a facility lead checking clipboards in the rain
**Controlling Idea**: Real-time trailer locations should come from existing hardware, not manual checks.

## Startup Token Hero

**Genre**: founding-hypothesis
**Rendered**: Every shift, yard managers lose hours hunting for trailers. Chasingyard maps every asset using your existing security cameras so you never lose a trailer again.
**Mechanism**: spine-derived-v1
**Template Id**: spine-founding-hypothesis
**Vocab Fingerprint**: 2656fc1a6b23954d

## Startup Token Positioning

**Genre**: moore-positioning
**Rendered**: Automated Yard Visibility for Distribution Centers for yard managers at high-volume logistics hubs. Unlike manual gateclip checks and FourKites — locate any trailer in under two minutes.
**Mechanism**: spine-derived-v1
**Template Id**: spine-moore-positioning
**Vocab Fingerprint**: b2edd64ee0e6d5b1

## Startup Token Pitch Deck

**Genre**: pitch-deck
**Rendered**: Problem: Spotting crews spend 45 minutes per shift hunting for assets because Kaleris data doesn't match the physical yard
Solution: Every shift, yard managers lose hours hunting for trailers. Chasingyard maps every asset using your existing security cameras so you never lose a trailer again.
Customer: yard managers at high-volume logistics hubs
Unlike: manual gateclip checks and FourKites
**Mechanism**: spine-derived-v1
**Template Id**: spine-pitch-deck
**Vocab Fingerprint**: 2caa31543717a47a

## Startup Token M E D D P I C C

**Pain**: Spotting crews spend 45 minutes per shift hunting for assets because Kaleris data doesn't match the physical yard
**Metrics**: Target: Trailer search times drop from 45 minutes to under 2 minutes, ensuring 100% yard inventory accuracy using the cameras you already own.
**Rendered**: Pain: Spotting crews spend 45 minutes per shift hunting for assets because Kaleris data doesn't match the physical yard
Economic buyer: Yard Operations Manager
Metrics: Target: Trailer search times drop from 45 minutes to under 2 minutes, ensuring 100% yard inventory accuracy using the cameras you already own.
Competition: manual gateclip checks and FourKites
**Mechanism**: spine-derived-v1
**Competition**: manual gateclip checks and FourKites
**Economic Buyer**: Yard Operations Manager
**Vocab Fingerprint**: ab2f4939916be189

## Startup Token Cold Email

**Genre**: cold-email
**Rendered**: Subject: Automated Yard Visibility for Distribution Centers for yard managers at high-volume logistics hubs

yard managers at high-volume logistics hubs — Spotting crews spend 45 minutes per shift hunting for assets because Kaleris data doesn't match the physical yard Every shift, yard managers lose hours hunting for trailers. Chasingyard maps every asset using your existing security cameras so you never lose a trailer again.
**Mechanism**: spine-derived-v1
**Template Id**: spine-cold-email
**Vocab Fingerprint**: e7a5b1ddd1d040b7

## Startup Token Agent Spec

**Genre**: ai-agent-spec
**Rendered**: Automated Yard Visibility for Distribution Centers. Every shift, yard managers lose hours hunting for trailers. Chasingyard maps every asset using your existing security cameras so you never lose a trailer again. Serves yard managers at high-volume logistics hubs.
**Mechanism**: spine-derived-v1
**Template Id**: spine-ai-agent-spec
**Vocab Fingerprint**: a72bdd929a8f9fa4

## Neighborhood

### Candidate solutions

- [Tax Filing Workload Volatility](/Problems/Tax_Filing_Workload_Volatility) — candidate solution for · Problems
- [Unbillable Tax Data Extraction](/Problems/Unbillable_Tax_Data_Extraction) — candidate solution for · Problems

### What it offers

- [Yard Vision Engine](/Software/Yard_Vision_Engine) — offers · Software

### Composed of

- [Trailer Recognition Agent](/Agents/Trailer_Recognition_Agent) — composes · Agents
- [Spatial Mapping Agent](/Agents/Spatial_Mapping_Agent) — composes · Agents
- [Asset Location Service](/Services/Asset_Location_Service) — composes · Services
- [Camera Integration API](/Software/Camera_Integration_API) — composes · Software
- [Deterministic Localization Engine](/Software/Deterministic_Localization_Engine) — composes · Software

### Competitors

- [Kaleris](/Competitors/Kaleris) — competes with · Competitors
- [PINC Yard Management](/Competitors/PINC_Yard_Management) — competes with · Competitors
- [Samsara Asset Tracking](/Competitors/Samsara_Asset_Tracking) — competes with · Competitors
- [Manual Gateclip Boards](/Competitors/Manual_Gateclip_Boards) — competes with · Competitors
- [FourKites](/Competitors/FourKites) — competes with · Competitors

### Embodies

- [Software](/Theses/Software) — embodies · Theses

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