# Google Analytics 4

*/Software/Google_Analytics_4*

## Neighborhood

### Related (exposed by)

- [Report Conversion Path](/Action/Report_Conversion_Path) — exposed by · Action
- [Model Marketing Attribution](/Action/Model_Marketing_Attribution) — exposed by · Action
- [Analyze Online Sales Funnel](/Action/Analyze_Online_Sales_Funnel) — exposed by · Action
- [Recompute Campaign Metrics](/Action/Recompute_Campaign_Metrics) — exposed by · Action
- [Compute Demographic Breakdown](/Action/Compute_Demographic_Breakdown) — exposed by · Action
- [Compute Channel Performance Metrics](/Action/Compute_Channel_Performance_Metrics) — exposed by · Action
- [Aggregate Content Engagement Metrics](/Action/Aggregate_Content_Engagement_Metrics) — exposed by · Action
- [Analyze Channel Performance](/Action/Analyze_Channel_Performance) — exposed by · Action
- [Analyze Channel Mix Performance](/Action/Analyze_Channel_Mix_Performance) — exposed by · Action
- [Google Analytics 4 — Find Conversion](/Action/Google_Analytics_4_—_Find_Conversion) — exposed by · Action
- [Google Analytics 4 — API Request (Beta)](/Action/Google_Analytics_4_—_API_Request_(Beta)) — exposed by · Action
- [Google Analytics 4 — Run Report for a Property](/Action/Google_Analytics_4_—_Run_Report_for_a_Property) — exposed by · Action
- [Google Analytics 4 — Send Measurement Events for an Application](/Action/Google_Analytics_4_—_Send_Measurement_Events_for_an_Application) — exposed by · Action
- [Google Analytics 4 — New Conversion Event](/Event/Google_Analytics_4_—_New_Conversion_Event) — exposed by · Event
- [Google Analytics 4 — Custom Actions (Beta)](/Action/Google_Analytics_4_—_Custom_Actions_(Beta)) — exposed by · Action
- [Google Analytics 4 — Create Conversion Event for a Property](/Action/Google_Analytics_4_—_Create_Conversion_Event_for_a_Property) — exposed by · Action
- [Google Analytics 4 — Create Measurement](/Action/Google_Analytics_4_—_Create_Measurement) — exposed by · Action

### Related (automated by)

- [Marketing Analytics Review](/Processes/Marketing_Analytics_Review) — automated by · Processes
- [Marketing Channel Mix Optimization](/Processes/Marketing_Channel_Mix_Optimization) — automated by · Processes
- [Social Attribution Modeling](/Processes/Social_Attribution_Modeling) — automated by · Processes
- [Building Attribution and Funnel Models](/Processes/Building_Attribution_and_Funnel_Models) — automated by · Processes
- [Traffic Source Analysis](/Processes/Traffic_Source_Analysis) — automated by · Processes
- [Marketing Performance Measurement](/Processes/Marketing_Performance_Measurement) — automated by · Processes
- [Planning Retail Customer Acquisition Funnels](/Processes/Planning_Retail_Customer_Acquisition_Funnels) — automated by · Processes
- [Reporting Engagement and Conversion Metrics](/Processes/Reporting_Engagement_and_Conversion_Metrics) — automated by · Processes
- [Campaign Measurement and Attribution](/Processes/Campaign_Measurement_and_Attribution) — automated by · Processes
- [Client Reporting and Attribution](/Processes/Client_Reporting_and_Attribution) — automated by · Processes

### Related (uses software)

- [Campaign Data Analyst](/JobTypes/Campaign_Data_Analyst) — uses software · JobTypes
- [Web Analytics Analyst](/JobTypes/Web_Analytics_Analyst) — uses software · JobTypes
- [Attribution Modeler](/JobTypes/Attribution_Modeler) — uses software · JobTypes
- [Measurement Strategist](/JobTypes/Measurement_Strategist) — uses software · JobTypes
- [Digital Merchandiser](/JobTypes/Digital_Merchandiser) — uses software · JobTypes
- [Performance Marketing Analyst](/JobTypes/Performance_Marketing_Analyst) — uses software · JobTypes
- [Conversion Rate Optimization Analyst](/JobTypes/Conversion_Rate_Optimization_Analyst) — uses software · JobTypes
- [Paid Media Specialist](/JobTypes/Paid_Media_Specialist) — uses software · JobTypes
- [Conversion Optimization Specialist](/JobTypes/Conversion_Optimization_Specialist) — uses software · JobTypes
- [Media Manager](/JobTypes/Media_Manager) — uses software · JobTypes
- [Paid Media Manager](/JobTypes/Paid_Media_Manager) — uses software · JobTypes
- [Paid Social Specialist](/JobTypes/Paid_Social_Specialist) — uses software · JobTypes
- [Digital Analyst](/JobTypes/Digital_Analyst) — uses software · JobTypes
- [Brand Marketing Specialist](/JobTypes/Brand_Marketing_Specialist) — uses software · JobTypes
- [Web Analytics Manager](/JobTypes/Web_Analytics_Manager) — uses software · JobTypes
- [Marketing Analytics Manager](/JobTypes/Marketing_Analytics_Manager) — uses software · JobTypes
- [Audience Growth Manager](/JobTypes/Audience_Growth_Manager) — uses software · JobTypes
- [Digital Campaign Manager](/JobTypes/Digital_Campaign_Manager) — uses software · JobTypes
- [Editorial Lead](/JobTypes/Editorial_Lead) — uses software · JobTypes
- [E-commerce Merchandising Manager](/JobTypes/E-commerce_Merchandising_Manager) — uses software · JobTypes
- [E-Commerce Director](/JobTypes/E-Commerce_Director) — uses software · JobTypes
- [Search Engine Marketing Specialist](/JobTypes/Search_Engine_Marketing_Specialist) — uses software · JobTypes
- [Attribution Specialist](/JobTypes/Attribution_Specialist) — uses software · JobTypes
- [Customer Acquisition Specialist](/JobTypes/Customer_Acquisition_Specialist) — uses software · JobTypes
- [Campaign Analyst](/JobTypes/Campaign_Analyst) — uses software · JobTypes
- [Affiliate Program Manager](/JobTypes/Affiliate_Program_Manager) — uses software · JobTypes

### Related (rolled up to software)

- [Google Analytics — Find Report](/Action/Google_Analytics_—_Find_Report) — rolled up to software · Action
- [Google Analytics Run Report](/Action/Google_Analytics_Run_Report) — rolled up to software · Action
- [Configure Analytics Goals](/Action/Configure_Analytics_Goals) — rolled up to software · Action

### What uses this

- [Attribute Sourced Revenue](/Problems/Attribute_Sourced_Revenue) — used for · Problems
- [Customer Acquisition Cost Spikes](/Problems/Customer_Acquisition_Cost_Spikes) — used for · Problems
- [Manage Cross-Platform Ad Spend](/Problems/Manage_Cross-Platform_Ad_Spend) — used for · Problems
- [Digital Cart Abandonment](/Problems/Digital_Cart_Abandonment) — used for · Problems
- [Optimize Acquisition Channel Spend](/Problems/Optimize_Acquisition_Channel_Spend) — used for · Problems
- [Remediate Search Algorithm Penalties](/Problems/Remediate_Search_Algorithm_Penalties) — used for · Problems

### Incumbents

- [Attribution Core](/Opportunities/Attribution_Core) — incumbent in · Opportunities

### Who uses this

- [Digital-Native News Startups](/CompanyTypes/Digital-Native_News_Startups) — uses · CompanyTypes

### What it buys

- [Digital Marketing Agencies](/Customers/Digital_Marketing_Agencies) — buys · Customers
- [Enterprise Marketing Departments](/Customers/Enterprise_Marketing_Departments) — buys · Customers
- [SaaS Providers](/Customers/SaaS_Providers) — buys · Customers
- [eCommerce Businesses](/Customers/eCommerce_Businesses) — buys · Customers

### What it uses

- [Data Analysts](/Occupations/Data_Analysts) — uses · Occupations
- [Digital Marketers](/Occupations/Digital_Marketers) — uses · Occupations
- [Product Managers](/Occupations/Product_Managers) — uses · Occupations
- [SEO Specialists](/Occupations/SEO_Specialists) — uses · Occupations