# Access brand performance management

*/Processes/Access_brand_performance_management*

## Digital Scalar

**Band**: digital
**Digital**: 0.85
**Rationale**: With no child occupations seeded for this composite, the scalar is derived from the process name and industry context. 'Access brand performance management' represents pure information-transformation work—tracking metrics, analyzing market share, and evaluating marketing ROI within the consumer electronics sector. Because this process consists entirely of analytical, screen-based knowledge work rather than physical manufacturing or retail operations, it maps to a high digital scalar.

## Process Profile

**Outcome**: Brand performance is quantified, competitive gaps are identified, and strategic adjustments are recommended for future brand positioning.
**Trigger**: A scheduled reporting cycle or the conclusion of a major market campaign initiates the evaluation of brand health.
**Key Steps**:
- Consolidate brand tracking data including social sentiment, market surveys, and sales metrics
- Analyze brand awareness, equity, and perception against strategic targets
- Compare current brand positioning against direct competitors and historical benchmarks
- Identify areas of brand strength and potential market vulnerabilities
- Formulate actionable recommendations to adjust brand messaging and market approach
- Distribute brand performance reports to marketing leadership and stakeholders
**Measured By**:
- [Brand Assessment Cycle Time](/Metrics/Brand_Assessment_Cycle_Time)
- [Brand Equity Score](/Metrics/Brand_Equity_Score)
- [Brand Awareness](/Metrics/Brand_Awareness)
- [Net Promoter Score](/Metrics/Net_Promoter_Score)

## Boundary Of Firm

**Outsourced To**:
- [Market Research Firm](/CompanyTypes/Market_Research_Firm)
- [Brand Consultancy](/CompanyTypes/Brand_Consultancy)
**Automatability**: augmented
**Routing Summary**:
- Brand metric collection and scorecard reporting are automated through a brand tracking platform fed by survey and social data.
- Primary brand research and survey fielding are outsourced to a market research firm.
- Brand strategy interpretation and positioning decisions are kept in-house by brand managers.
**Delivered By Role**:
- [Brand Manager](/Processes/Access_brand_performance_management/JobTypes/Brand_Manager)
- [Marketing Analyst](/Processes/Access_brand_performance_management/JobTypes/Marketing_Analyst)
**Asset Specificity**: specific
**Automated By Action**:
- [Track Brand Metrics](/Action/Track_Brand_Metrics)
- [Aggregate Survey Data](/Action/Aggregate_Survey_Data)
- [Generate Brand Report](/Action/Generate_Brand_Report)
**Automated By Software**:
- [Brand Tracking Platform](/Software/Brand_Tracking_Platform)
- [Marketing Analytics Suite](/Software/Marketing_Analytics_Suite)
**Delivered By Department**:
- [Marketing](/Processes/Access_brand_performance_management/Departments/Marketing)
- [Brand Management](/Processes/Access_brand_performance_management/Departments/Brand_Management)

## Neighborhood

### Parent

- [Computer and Peripheral Equipment Manufacturing](/Industries/Computer_and_Peripheral_Equipment_Manufacturing) — parent · Industries

### Siblings

- [Develop services](/Processes/Develop_services) — siblings · Processes
- [Define contract manufacturing strategy/outsourcing policies](/Processes/Define_contract_manufacturing_strategy%2Foutsourcing_policies) — siblings · Processes
- [Recommend/not recommend candidate](/Processes/Recommend%2Fnot_recommend_candidate) — siblings · Processes
- [Develop ongoing maintenance policies for productive and non-productive asset](/Processes/Develop_ongoing_maintenance_policies_for_productive_and_non-productive_asset) — siblings · Processes
- [Design engineering solution for the manufacturing process](/Processes/Design_engineering_solution_for_the_manufacturing_process) — siblings · Processes
- [Install and commission equipment](/Processes/Install_and_commission_equipment) — siblings · Processes
- [Evaluate new product/service ideas against existing product, new product development portfolio and past products](/Processes/Evaluate_new_product%2Fservice_ideas_against_existing_product,_new_product_development_portfolio_and_past_products) — siblings · Processes
- [Develop packaging](/Processes/Develop_packaging) — siblings · Processes
- [Develop final product and manufacturing costs](/Processes/Develop_final_product_and_manufacturing_costs) — siblings · Processes
- [Launch products/services](/Processes/Launch_products%2Fservices) — siblings · Processes
- [Build final distribution and production plans](/Processes/Build_final_distribution_and_production_plans) — siblings · Processes
- [Order Packaging and ingredients](/Processes/Order_Packaging_and_ingredients) — siblings · Processes
- [Manufacture and release finished product](/Processes/Manufacture_and_release_finished_product) — siblings · Processes
- [Distribute Product](/Processes/Distribute_Product) — siblings · Processes
- [Develop marketing strategy for new and existing brands](/Processes/Develop_marketing_strategy_for_new_and_existing_brands) — siblings · Processes
- [Define brand equity position](/Processes/Define_brand_equity_position) — siblings · Processes
- [Manage warehousing and storage](/Processes/Manage_warehousing_and_storage) — siblings · Processes
- [Overhaul equipment](/Processes/Overhaul_equipment) — siblings · Processes
- [Develop crowd sourcing strategy](/Processes/Develop_crowd_sourcing_strategy) — siblings · Processes
- [Derive requirements from social media and tools](/Processes/Derive_requirements_from_social_media_and_tools) — siblings · Processes
- [Identify and refine stability indicators](/Processes/Identify_and_refine_stability_indicators) — siblings · Processes
- [Manage and control design of products and services](/Processes/Manage_and_control_design_of_products_and_services) — siblings · Processes
- [Develop product hardware and software](/Processes/Develop_product_hardware_and_software) — siblings · Processes
- [Evaluate design based on critical to quality parameters](/Processes/Evaluate_design_based_on_critical_to_quality_parameters) — siblings · Processes
- [Analyze design specifications for improvements](/Processes/Analyze_design_specifications_for_improvements) — siblings · Processes
- [Prepare gating criteria for product development milestones and targets](/Processes/Prepare_gating_criteria_for_product_development_milestones_and_targets) — siblings · Processes
- [Conduct product pre-certification](/Processes/Conduct_product_pre-certification) — siblings · Processes
- [Validate product conformance to qualify for industry specific product certification](/Processes/Validate_product_conformance_to_qualify_for_industry_specific_product_certification) — siblings · Processes
- [Validate product conformance to qualify for country specific product certification](/Processes/Validate_product_conformance_to_qualify_for_country_specific_product_certification) — siblings · Processes
- [Establish manufacturing process](/Processes/Establish_manufacturing_process) — siblings · Processes
- [Identify and develop new tools, fixtures and equipment](/Processes/Identify_and_develop_new_tools,_fixtures_and_equipment) — siblings · Processes
- [Establish production part approval process](/Processes/Establish_production_part_approval_process) — siblings · Processes
- [Optimize manufacturing process and resources](/Processes/Optimize_manufacturing_process_and_resources) — siblings · Processes
- [Conduct quality control process](/Processes/Conduct_quality_control_process) — siblings · Processes
- [Design to reduce transit failures and damages](/Processes/Design_to_reduce_transit_failures_and_damages) — siblings · Processes
- [Design for efficient handling of reverse logistics](/Processes/Design_for_efficient_handling_of_reverse_logistics) — siblings · Processes
- [Define customer experience strategy](/Processes/Define_customer_experience_strategy) — siblings · Processes
- [Define customer segment based experience](/Processes/Define_customer_segment_based_experience) — siblings · Processes
- [Define customer lifecycle/value based strategy](/Processes/Define_customer_lifecycle%2Fvalue_based_strategy) — siblings · Processes
- [Define tailored product and services experience](/Processes/Define_tailored_product_and_services_experience) — siblings · Processes
- [Define customer acquisition strategy](/Processes/Define_customer_acquisition_strategy) — siblings · Processes
- [Define customer retention strategy](/Processes/Define_customer_retention_strategy) — siblings · Processes
- [Deliver multichannel consumer experience](/Processes/Deliver_multichannel_consumer_experience) — siblings · Processes
- [Define marketing channel innovation strategy](/Processes/Define_marketing_channel_innovation_strategy) — siblings · Processes
- [Define marketing channel innovation framework](/Processes/Define_marketing_channel_innovation_framework) — siblings · Processes
- [Develop engagement plan for new media channel](/Processes/Develop_engagement_plan_for_new_media_channel) — siblings · Processes
- [Define sales goals for external sales channels](/Processes/Define_sales_goals_for_external_sales_channels) — siblings · Processes
- [Define sales goal for internal sales channels](/Processes/Define_sales_goal_for_internal_sales_channels) — siblings · Processes
- [Manage marketing assets](/Processes/Manage_marketing_assets) — siblings · Processes
- [Manage digital marketing assets](/Processes/Manage_digital_marketing_assets) — siblings · Processes
- [Manage physical marketing assets](/Processes/Manage_physical_marketing_assets) — siblings · Processes
- [Manage product and services marketing content](/Processes/Manage_product_and_services_marketing_content) — siblings · Processes
- [Deploy digital asset management repository](/Processes/Deploy_digital_asset_management_repository) — siblings · Processes
- [Plan physical assets management activities](/Processes/Plan_physical_assets_management_activities) — siblings · Processes
- [Manage marketing operations](/Processes/Manage_marketing_operations) — siblings · Processes
- [Manage data quality from multi-geographic operations](/Processes/Manage_data_quality_from_multi-geographic_operations) — siblings · Processes
- [Develop and use standardized reporting and marketing matrices](/Processes/Develop_and_use_standardized_reporting_and_marketing_matrices) — siblings · Processes
- [Produce and manage sales collateral](/Processes/Produce_and_manage_sales_collateral) — siblings · Processes
- [Co-ordinate with multi brand retail store in operations](/Processes/Co-ordinate_with_multi_brand_retail_store_in_operations) — siblings · Processes
- [Perform inventory management of own brand products](/Processes/Perform_inventory_management_of_own_brand_products) — siblings · Processes
- [Review product placement inside store/designated area](/Processes/Review_product_placement_inside_store%2Fdesignated_area) — siblings · Processes
- [Capture shopper insights from retailer's loyalty program](/Processes/Capture_shopper_insights_from_retailer's_loyalty_program) — siblings · Processes
- [Define merchandising activities](/Processes/Define_merchandising_activities) — siblings · Processes
- [Collect and analyze retailer's POS data](/Processes/Collect_and_analyze_retailer's_POS_data) — siblings · Processes
- [Manage in-store point of purchase displays](/Processes/Manage_in-store_point_of_purchase_displays) — siblings · Processes
- [Optimize on-shelf availability](/Processes/Optimize_on-shelf_availability) — siblings · Processes
- [Manage and monitor component/peripheral delivery timelines](/Processes/Manage_and_monitor_component%2Fperipheral_delivery_timelines) — siblings · Processes
- [Establish remote service offering](/Processes/Establish_remote_service_offering) — siblings · Processes
- [Define, manage and fulfill warranty services](/Processes/Define,_manage_and_fulfill_warranty_services) — siblings · Processes
- [Identify preferred warranty fulfillment vendor(s)](/Processes/Identify_preferred_warranty_fulfillment_vendor(s)) — siblings · Processes
- [Provide services as per the terms](/Processes/Provide_services_as_per_the_terms) — siblings · Processes
- [Define warranty contracts](/Processes/Define_warranty_contracts) — siblings · Processes
- [Define claim transaction functionalities and steps involved](/Processes/Define_claim_transaction_functionalities_and_steps_involved) — siblings · Processes
- [Set up claims administration process](/Processes/Set_up_claims_administration_process) — siblings · Processes
- [Detail out claim approvals, checks and balances](/Processes/Detail_out_claim_approvals,_checks_and_balances) — siblings · Processes
- [Perform warranty analytics and experience check](/Processes/Perform_warranty_analytics_and_experience_check) — siblings · Processes
- [Manage software as a service (SAAS)](/Processes/Manage_software_as_a_service_(SAAS)) — siblings · Processes
- [Identify SAAS-related products and services](/Processes/Identify_SAAS-related_products_and_services) — siblings · Processes
- [Identify and activate SAAS licensing terminals](/Processes/Identify_and_activate_SAAS_licensing_terminals) — siblings · Processes
- [Capture customer SAAS usage data](/Processes/Capture_customer_SAAS_usage_data) — siblings · Processes
- [Identify SAAS services and upgrades](/Processes/Identify_SAAS_services_and_upgrades) — siblings · Processes
- [Identify SAAS warranty support needs](/Processes/Identify_SAAS_warranty_support_needs) — siblings · Processes
- [Manage spare parts](/Processes/Manage_spare_parts) — siblings · Processes
- [Manage information flow between repair stations](/Processes/Manage_information_flow_between_repair_stations) — siblings · Processes
- [Capture spare part warranty information from suppliers](/Processes/Capture_spare_part_warranty_information_from_suppliers) — siblings · Processes
- [Manage spare parts demand planning exercises](/Processes/Manage_spare_parts_demand_planning_exercises) — siblings · Processes
- [Develop spare part pricing mechanism](/Processes/Develop_spare_part_pricing_mechanism) — siblings · Processes
- [Define spare parts delivery terms and condition with suppliers](/Processes/Define_spare_parts_delivery_terms_and_condition_with_suppliers) — siblings · Processes
- [Establish single point of contact at service call centers](/Processes/Establish_single_point_of_contact_at_service_call_centers) — siblings · Processes
- [Establish reverse logistics to reclaim parts are under warranty from suppliers](/Processes/Establish_reverse_logistics_to_reclaim_parts_are_under_warranty_from_suppliers) — siblings · Processes
- [Align customer service KPI's with overall corporate vision/strategy](/Processes/Align_customer_service_KPI's_with_overall_corporate_vision%2Fstrategy) — siblings · Processes
- [Define services delivery strategy](/Processes/Define_services_delivery_strategy) — siblings · Processes
- [Define location/service delivery site](/Processes/Define_location%2Fservice_delivery_site) — siblings · Processes
- [Define customer service indirect channel strategy](/Processes/Define_customer_service_indirect_channel_strategy) — siblings · Processes
- [Define social channels](/Processes/Define_social_channels) — siblings · Processes
- [Define social media listening tools/channels](/Processes/Define_social_media_listening_tools%2Fchannels) — siblings · Processes
- [Check warranty eligibility](/Processes/Check_warranty_eligibility) — siblings · Processes
- [Schedule repair appointments](/Processes/Schedule_repair_appointments) — siblings · Processes
- [Manage customer service knowledge](/Processes/Manage_customer_service_knowledge) — siblings · Processes
- [Manage employee data for retained/separated employees](/Processes/Manage_employee_data_for_retained%2Fseparated_employees) — siblings · Processes
- [Manage disputes due to damaged goods](/Processes/Manage_disputes_due_to_damaged_goods) — siblings · Processes
- [Manage frauds in sales/service orders](/Processes/Manage_frauds_in_sales%2Fservice_orders) — siblings · Processes
- [Obtain and install assets, equipment and tools](/Processes/Obtain_and_install_assets,_equipment_and_tools) — siblings · Processes
- [Perform time based preventive maintenance](/Processes/Perform_time_based_preventive_maintenance) — siblings · Processes
- [Perform counter based preventive maintenance](/Processes/Perform_counter_based_preventive_maintenance) — siblings · Processes
- [Perform analytics on productive assets for fault and repair](/Processes/Perform_analytics_on_productive_assets_for_fault_and_repair) — siblings · Processes
- [Create manual/automatic notification](/Processes/Create_manual%2Fautomatic_notification) — siblings · Processes
- [Create and schedule order](/Processes/Create_and_schedule_order) — siblings · Processes
- [Enforce all safety measures before repair](/Processes/Enforce_all_safety_measures_before_repair) — siblings · Processes
- [Settle and complete order](/Processes/Settle_and_complete_order) — siblings · Processes
- [Archive maintenance documents and perform evaluations](/Processes/Archive_maintenance_documents_and_perform_evaluations) — siblings · Processes
- [Ensure contract manufacturer's compliance of enterprise risk management and reporting process](/Processes/Ensure_contract_manufacturer's_compliance_of_enterprise_risk_management_and_reporting_process) — siblings · Processes
- [Manage Contract Manufacturer Risks](/Processes/Manage_Contract_Manufacturer_Risks) — siblings · Processes
- [Identify regulatory risks](/Processes/Identify_regulatory_risks) — siblings · Processes
- [Identify State, federal, international labor practices risks](/Processes/Identify_State,_federal,_international_labor_practices_risks) — siblings · Processes
- [Identify products' and services' environmental and health and safety-related risks](/Processes/Identify_products'_and_services'_environmental_and_health_and_safety-related_risks) — siblings · Processes
- [Identify country, company, political, and stability risks](/Processes/Identify_country,_company,_political,_and_stability_risks) — siblings · Processes
- [Identify country/company natural disaster risks](/Processes/Identify_country%2Fcompany_natural_disaster_risks) — siblings · Processes
- [Communicate regulatory compliance controls and policies to contract manufacturers](/Processes/Communicate_regulatory_compliance_controls_and_policies_to_contract_manufacturers) — siblings · Processes
- [Review and approve remediation efforts of contract manufacturers](/Processes/Review_and_approve_remediation_efforts_of_contract_manufacturers) — siblings · Processes
- [Enable expertise for remediation efforts for contract manufacturers](/Processes/Enable_expertise_for_remediation_efforts_for_contract_manufacturers) — siblings · Processes
- [Identify intellectual property violation by third parties](/Processes/Identify_intellectual_property_violation_by_third_parties) — siblings · Processes
- [Identify process governance activities](/Processes/Identify_process_governance_activities) — siblings · Processes
- [Establish process innovation framework](/Processes/Establish_process_innovation_framework) — siblings · Processes
- [Define organizational level process improvement programs](/Processes/Define_organizational_level_process_improvement_programs) — siblings · Processes
- [Identify organizational need for program](/Processes/Identify_organizational_need_for_program) — siblings · Processes
- [Define project execution method](/Processes/Define_project_execution_method) — siblings · Processes
- [Define reporting tools/mechanism for project performance reviews](/Processes/Define_reporting_tools%2Fmechanism_for_project_performance_reviews) — siblings · Processes
- [Define key performance indicators for project success](/Processes/Define_key_performance_indicators_for_project_success) — siblings · Processes
- [Conduct after-action reviews and provide feedback to stakeholders](/Processes/Conduct_after-action_reviews_and_provide_feedback_to_stakeholders) — siblings · Processes
- [Perform financial closure](/Processes/Perform_financial_closure) — siblings · Processes
- [Terminate project processes](/Processes/Terminate_project_processes) — siblings · Processes
- [Manage strategic process innovation](/Processes/Manage_strategic_process_innovation) — siblings · Processes
- [Define process innovation lifecycle](/Processes/Define_process_innovation_lifecycle) — siblings · Processes
- [Create and capture new processes](/Processes/Create_and_capture_new_processes) — siblings · Processes
- [Analyze feasibility and select](/Processes/Analyze_feasibility_and_select) — siblings · Processes
- [Define process selection criteria](/Processes/Define_process_selection_criteria) — siblings · Processes
- [Create proof-of-concept](/Processes/Create_proof-of-concept) — siblings · Processes
- [Evaluate proof-of-concept](/Processes/Evaluate_proof-of-concept) — siblings · Processes
- [Build business case](/Processes/Build_business_case) — siblings · Processes
- [Involve IT for the tools and technologies to support strategic process innovation](/Processes/Involve_IT_for_the_tools_and_technologies_to_support_strategic_process_innovation) — siblings · Processes
- [Define measures and metrics](/Processes/Define_measures_and_metrics) — siblings · Processes
- [Collect data and benchmark](/Processes/Collect_data_and_benchmark) — siblings · Processes
- [Evaluate products and services](/Processes/Evaluate_products_and_services) — siblings · Processes

### Industries where this operates

- [Audio And Video Equipment Manufacturing](/Industries/Audio_And_Video_Equipment_Manufacturing) — operates in · Industries
- [Electronics and Appliance Retailers](/Industries/Electronics_and_Appliance_Retailers) — operates in · Industries
- [Communications Equipment Manufacturing](/Industries/Communications_Equipment_Manufacturing) — operates in · Industries
- [Manufacturing and Reproducing Magnetic and Optical Media](/Industries/Manufacturing_and_Reproducing_Magnetic_and_Optical_Media) — operates in · Industries
- [Navigational, Measuring, Electromedical, and Control Instruments Manufacturing](/Industries/Navigational,_Measuring,_Electromedical,_and_Control_Instruments_Manufacturing) — operates in · Industries
- [Semiconductor and Other Electronic Component Manufacturing](/Industries/Semiconductor_and_Other_Electronic_Component_Manufacturing) — operates in · Industries

### Problems this exposes

- [benchmark/spec-leaderboard and review-site category perception swings faster than brand-tracker waves can capture](/Problems/benchmark%2Fspec-leaderboard_and_review-site_category_perception_swings_faster_than_brand-tracker_waves_can_capture) — exposes problem · Problems
- [hardware launch-cycle brand spikes reconciled against channel sell-through, not sell-in](/Problems/hardware_launch-cycle_brand_spikes_reconciled_against_channel_sell-through,_not_sell-in) — exposes problem · Problems
- [brand-health tracking must attribute across reseller and channel-partner co-marketing, not just direct media](/Problems/brand-health_tracking_must_attribute_across_reseller_and_channel-partner_co-marketing,_not_just_direct_media) — exposes problem · Problems
- [brand equity metrics aren't reconciled with downstream sales lift](/Problems/brand_equity_metrics_aren't_reconciled_with_downstream_sales_lift) — exposes problem · Problems
- [brand-health tracker data lags media spend, blocking in-flight reallocation](/Problems/brand-health_tracker_data_lags_media_spend,_blocking_in-flight_reallocation) — exposes problem · Problems
- [channel-level brand performance is siloed across agency dashboards](/Problems/channel-level_brand_performance_is_siloed_across_agency_dashboards) — exposes problem · Problems
- [Stitching Brand Health From Scattered Trackers And Dashboards](/Problems/Stitching_Brand_Health_From_Scattered_Trackers_And_Dashboards) — exposes problem · Problems

### Automated by

- [Marketing Analytics Suite](/Software/Marketing_Analytics_Suite) — automated by · Software
- [Brand Tracking Platform](/Software/Brand_Tracking_Platform) — automated by · Software
- [Generate Brand Report](/Activities/Generate_Brand_Report) — automated by · Activities
- [Aggregate Survey Data](/Activities/Aggregate_Survey_Data) — automated by · Activities
- [Track Brand Metrics](/Activities/Track_Brand_Metrics) — automated by · Activities

### Outsourced to

- [Brand Consultancy](/CompanyTypes/Brand_Consultancy) — outsourced to · CompanyTypes
- [Market Research Firm](/CompanyTypes/Market_Research_Firm) — outsourced to · CompanyTypes

### Delivered by

- [Marketing Analyst](/JobTypes/Marketing_Analyst) — delivered by · JobTypes
- [Brand Manager](/JobTypes/Brand_Manager) — delivered by · JobTypes
- [Brand Management](/Departments/Brand_Management) — delivered by · Departments
- [Marketing](/Departments/Marketing) — delivered by · Departments