Hardest Part

Extracting exact debt covenants, vendor liabilities, and cash flow obligations from unstructured internal documents to build a provably accurate 13-week cash flow model without hallucinating numbers.

Min Viable Scope

Focus exclusively on out-of-court restructuring prep for US-based manufacturing SMBs with $10M to $50M in debt. Deliberately exclude equity restructuring, international jurisdictions, and operational turnaround execution to focus strictly on immediate cash conservation and vendor triage.

Cold Start Problem

Lack of access to private distressed company financial data and legal contracts to train the scenario models. Break this by partnering with boutique restructuring advisory firms to ingest their historical sanitized deal files in exchange for early access.

Time To First Value

2 to 3 weeks of data ingestion and reconciliation to produce the initial 13-week cash flow forecast.

Data Moat Available

true

Technical Difficulty

High

Wedge

Target scaffolding and confined-space entry scheduling for heat exchanger maintenance as the initial beachhead. This narrow niche represents the most notorious scheduling bottleneck with the strictest safety compliance burden, providing fast proof of value through reduced contractor idle time. From heat exchangers, expand horizontally to manage pump overhauls, piping inspections, and ultimately the master facility outage schedule.

Timing

Multimodal models now reliably extract task dependencies, equipment tags, and safety constraints directly from unstructured maintenance manuals, legacy work orders, and piping diagrams. Combined with deterministic constraint solvers, the system generates massive schedule graphs instantly, replacing weeks of manual data entry.

Why This ICP

Turnaround managers at independent and mid-tier refineries operate with the same asset complexity as supermajors but lack their massive, dedicated 50-person planning teams. They absorb the financial pain of schedule overruns directly and adopt automation to reduce reliance on expensive external planning consultants.

Size Of Prize

Approximately 5,000 major oil refineries, chemical plants, and power generation facilities globally spend an average of ~$100,000 annually on turnaround scheduling software and specialized planning consultants. This creates a $500M addressable market for automated turnaround planning solutions.

Gap Narrative

Industrial turnaround planners manage thousands of interdependent maintenance tasks during planned outages using static spreadsheets and legacy ERPs. This manual orchestration results in contractor clashes, misallocated labor, and extended plant downtime. They need a system that automatically reads work orders to generate dynamic dependency graphs and instantly resolves critical path conflicts as ground conditions change.

Defensibility

The moat compounds through proprietary execution data and deep workflow lock-in. As the system tracks planned versus actual completion times across multiple outages, it builds a localized dataset of precise task durations for specific contractors and equipment types. This site-specific predictive accuracy continuously reduces downtime risk, making a switch to generic scheduling tools financially unjustifiable.

Why This Thesis

Service-as-Software is the exact fit because turnaround planning is an episodic, highly specialized labor category traditionally fulfilled by contracted human experts. An agentic system captures this service spend by executing the thousands of micro-decisions required to build a compliant, clash-free schedule without the overhead of a consulting firm.

SAM

~$200M to $400M North American and European tier-1 and tier-2 chemical refineries

SOM

~$10M to $25M

TAM

~4,000 to 5,000 global chemical and petrochemical refineries × ~$150k to $250k/yr ≈ ~$600M to $1.2B

Growth Rate

~8-12%/yr, driven by aging plant infrastructure demanding more frequent maintenance cycles and the retirement of veteran turnaround planners

Paid Comparable Spend

~$400k to $900k per plant annually on legacy project scheduling licenses like Primavera P6 and external turnaround planning consultants

Kill Thresholds

• Manual task override rate > 15% of total schedule items
• Time-to-first-viable-schedule > 72 hours
• Paid pilot conversion rate < 33% after 90 days
• CAC > $50k before securing a $150k annual contract

Leading Metrics

• Time from historical data upload to first viable schedule generation
• Percentage of generated critical path dependencies accepted without manual edits
• Number of manual spatial or safety constraint overrides per schedule
• Weekly active usage by turnaround planners during the 90-day pre-outage phase

What Proves Right

Turnaround planners upload historical Primavera P6 files and generate baseline maintenance schedules within 24 hours. Maintenance teams execute the generated schedules for minor plant outages with fewer than ten manual dependency overrides. Plant operators convert to $150k annual licenses after pilots demonstrate a measurable reduction in overall turnaround downtime.

What Proves Wrong

Veteran planners reject the generated schedules because the outputs violate hard safety constraints or spatial limitations on the refinery floor. Users maintain parallel Primavera P6 environments, exporting the data back to legacy systems rather than executing within the product. Pilot implementations drag beyond 90 days without stakeholders agreeing to replace external turnaround consultants.