Wedge

The beachhead is private golf country club pro shops, specifically automating the restocking of high-turnover softgoods and consumables like gloves, balls, and core apparel. This narrow niche shares identical pain points across a few dominant vendors and communicates heavily through professional section networks, enabling fast proof-of-concept and referral growth. Once established in consumables, the agent expands into managing complex custom hardgood orders, then moves laterally into tennis and ski specialty retail.

Timing

Vision-language models and web automation frameworks now reliably parse unstructured PDF line sheets and navigate legacy B2B distributor portals. This removes the need for expensive, brittle EDI integrations that previously gated automated procurement in niche retail.

Why This ICP

Club professionals are sports instructors and member-experience managers first, not career procurement officers. They aggressively seek to offload back-office retail admin because every hour spent cross-referencing vendor catalogs is an hour lost on the lesson tee or sales floor.

Size Of Prize

There are approximately 25,000 specialty pro shops in the US, comprising 15,000 golf facilities and 10,000 tennis, ski, and cycling centers. Assuming an annual value of $6,000 per shop for automated procurement labor substitution, the total addressable prize is $150M annually.

Gap Narrative

Pro shop managers manage highly seasonal, fragmented inventory across dozens of distinct B2B vendor portals and PDF catalogs. They lack a unified sourcing execution layer that translates low-stock alerts in their POS into immediate, margin-optimized purchase orders. Current retail systems only flag what is missing, leaving the actual multi-vendor search, cart building, and procurement as a manual chore.

Defensibility

Defensibility stems from deep workflow lock-in and proprietary SKU mapping. As the agent continually maps a specific shop's internal POS naming conventions to the ever-changing catalog codes of dozens of suppliers, it becomes the operational brain of the retail operation. Ripping it out forces the operator to revert to manual multi-portal SKU hunting, creating a massive switching cost.

Why This Thesis

An agentic Service-as-Software model fits exactly because these buyers do not want a new procurement dashboard to learn. An agent that simply ingests a stock depletion report and queues up approved orders across diverse supplier portals completes the actual work autonomously.