SAM

~$150M-250M focusing on multi-provider psychology group practices handling high volumes of commercial insurance and Medicare claims

SOM

~$10M-25M achievable within 3 years by targeting regional psychology networks facing elevated payer scrutiny

TAM

~120k US outpatient behavioral health and psychology practices × ~$6,000/yr ≈ $720M

Growth Rate

~12-18%/yr, driven by aggressive payer post-payment audit initiatives and expanding behavioral health utilization tracking

Paid Comparable Spend

~$15k-40k/yr per clinic on outsourced billing compliance reviews, dedicated internal admin hours repairing claims, and reactive post-audit consulting fees