# Offering Manager

*/JobTypes/Offering_Manager*

## Neighborhood

### Related (delivered by)

- [Define warranty related offerings for customers e.g. service contract](/Processes/Define_warranty_related_offerings_for_customers_e.g._service_contract) — delivered by · Processes
- [Define warranty related offerings for customers](/Processes/Define_warranty_related_offerings_for_customers) — delivered by · Processes
- [Derive ‘services-as-a-product’ offering](/Processes/Derive_‘services-as-a-product’_offering) — delivered by · Processes

### Related (staff)

- [Service Line Management](/Departments/Service_Line_Management) — staff · Departments
- [Service Development](/Departments/Service_Development) — staff · Departments

### Required knowledge

- [Product Marketing Principles](/Knowledge/Product_Marketing_Principles) — requires knowledge · Knowledge
- [Pricing Strategy](/Knowledge/Pricing_Strategy) — requires knowledge · Knowledge
- [Go-To-Market Models](/Knowledge/Go-To-Market_Models) — requires knowledge · Knowledge
- [Competitive Analysis](/Knowledge/Competitive_Analysis) — requires knowledge · Knowledge
- [Competitive Market Landscape](/Knowledge/Competitive_Market_Landscape) — requires knowledge · Knowledge
- [Go-To-Market Strategy](/Knowledge/Go-To-Market_Strategy) — requires knowledge · Knowledge
- [Pricing Models](/Knowledge/Pricing_Models) — requires knowledge · Knowledge
- [Competitive Positioning](/Knowledge/Competitive_Positioning) — requires knowledge · Knowledge
- [Market Analysis](/Knowledge/Market_Analysis) — requires knowledge · Knowledge
- [Product Management](/Knowledge/Product_Management) — requires knowledge · Knowledge

### Engage in

- [Own and prioritize the product roadmap](/Activities/Own_and_prioritize_the_product_roadmap) — engage in · Activities
- [Define offering positioning](/Activities/Define_offering_positioning) — engage in · Activities
- [Define the offering value proposition and positioning](/Activities/Define_the_offering_value_proposition_and_positioning) — engage in · Activities
- [Set offering pricing and packaging](/Activities/Set_offering_pricing_and_packaging) — engage in · Activities
- [Build Go to Market Plans](/Activities/Build_Go_to_Market_Plans) — engage in · Activities
- [Define Offering Value Proposition](/Activities/Define_Offering_Value_Proposition) — engage in · Activities

### Perform

- [Manage Product Lifecycle](/Tasks/Manage_Product_Lifecycle) — perform · Tasks
- [Drive Go To Market Execution](/Tasks/Drive_Go_To_Market_Execution) — perform · Tasks
- [Align cross-functional teams](/Tasks/Align_cross-functional_teams) — perform · Tasks
- [Own the offering roadmap](/Tasks/Own_the_offering_roadmap) — perform · Tasks
- [Analyze market and competitive fit](/Tasks/Analyze_market_and_competitive_fit) — perform · Tasks
- [Define offering positioning](/Tasks/Define_offering_positioning) — perform · Tasks
- [Align go-to-market teams on the offering](/Tasks/Align_go-to-market_teams_on_the_offering) — perform · Tasks
- [Define the offering value proposition and positioning](/Tasks/Define_the_offering_value_proposition_and_positioning) — perform · Tasks
- [Gather market and customer requirements](/Tasks/Gather_market_and_customer_requirements) — perform · Tasks
- [Own the offering roadmap and priorities](/Tasks/Own_the_offering_roadmap_and_priorities) — perform · Tasks
- [Set offering pricing and packaging](/Tasks/Set_offering_pricing_and_packaging) — perform · Tasks
- [Track offering revenue and adoption](/Tasks/Track_offering_revenue_and_adoption) — perform · Tasks
- [Prioritize Offering Roadmap](/Tasks/Prioritize_Offering_Roadmap) — perform · Tasks
- [Enable Sales Teams](/Tasks/Enable_Sales_Teams) — perform · Tasks
- [Define Offering Value Proposition](/Tasks/Define_Offering_Value_Proposition) — perform · Tasks
- [Build Go to Market Plans](/Tasks/Build_Go_to_Market_Plans) — perform · Tasks
- [Analyze Offering Performance](/Tasks/Analyze_Offering_Performance) — perform · Tasks
- [Set Packaging and Pricing](/Tasks/Set_Packaging_and_Pricing) — perform · Tasks

### Required skills

- [Cross-functional alignment](/Skills/Cross-functional_alignment) — requires skill · Skills
- [Roadmap management](/Skills/Roadmap_management) — requires skill · Skills
- [Pricing and packaging design](/Skills/Pricing_and_packaging_design) — requires skill · Skills
- [Market positioning](/Skills/Market_positioning) — requires skill · Skills
- [Pricing Design](/Skills/Pricing_Design) — requires skill · Skills
- [Market Analysis](/Skills/Market_Analysis) — requires skill · Skills
- [Product Strategy](/Skills/Product_Strategy) — requires skill · Skills
- [Roadmap Planning](/Skills/Roadmap_Planning) — requires skill · Skills
- [Cross Functional Coordination](/Skills/Cross_Functional_Coordination) — requires skill · Skills
- [Go to Market Planning](/Skills/Go_to_Market_Planning) — requires skill · Skills
- [Pricing Strategy](/Skills/Pricing_Strategy) — requires skill · Skills
- [Product Marketing](/Skills/Product_Marketing) — requires skill · Skills

### Uses software

- [Pendo](/Software/Pendo) — uses software · Software
- [Aha!](/Software/Aha!) — uses software · Software
- [Aha](/Software/Aha) — uses software · Software
- [Excel](/Software/Excel) — uses software · Software
- [Salesforce](/Software/Salesforce) — uses software · Software
- [Tableau](/Software/Tableau) — uses software · Software
- [Jira](/Software/Jira) — uses software · Software
- [Microsoft PowerPoint](/Software/Microsoft_PowerPoint) — uses software · Software

### Requires ability

- [Commercial judgment](/Ability/Commercial_judgment) — requires ability · Ability
- [Strategic synthesis](/Ability/Strategic_synthesis) — requires ability · Ability
- [Persuasive communication](/Ability/Persuasive_communication) — requires ability · Ability
- [Analytical Reasoning](/Ability/Analytical_Reasoning) — requires ability · Ability
- [Inductive Reasoning](/Ability/Inductive_Reasoning) — requires ability · Ability
- [Oral Expression](/Ability/Oral_Expression) — requires ability · Ability
- [Fluency of Ideas](/Ability/Fluency_of_Ideas) — requires ability · Ability
- [Deductive Reasoning](/Ability/Deductive_Reasoning) — requires ability · Ability

### Type of

- [Product Managers](/Occupations/Product_Managers) — type of · Occupations
- [Marketing Managers](/Occupations/Marketing_Managers) — type of · Occupations

### Problems this exposes

- [defending offering investment to the portfolio review with thin attach-rate data](/Problems/defending_offering_investment_to_the_portfolio_review_with_thin_attach-rate_data) — exposes problem · Problems
- [reconciling pricing and packaging changes with what billing and provisioning can actually enforce](/Problems/reconciling_pricing_and_packaging_changes_with_what_billing_and_provisioning_can_actually_enforce) — exposes problem · Problems
- [prioritizing the roadmap against win/loss signals scattered across sales notes and tickets](/Problems/prioritizing_the_roadmap_against_win%2Floss_signals_scattered_across_sales_notes_and_tickets) — exposes problem · Problems
- [Roadmap Signal Synthesis From Fragmented Inputs](/Problems/Roadmap_Signal_Synthesis_From_Fragmented_Inputs) — exposes problem · Problems