# Content Analyst

*/JobTypes/Content_Analyst*

## Neighborhood

### Related (delivered by)

- [Content Performance Analysis](/Processes/Content_Performance_Analysis) — delivered by · Processes
- [Evaluate publication performance measures](/Processes/Evaluate_publication_performance_measures) — delivered by · Processes

### Related (signature role)

- [Video Metadata Service](/CompanyTypes/Video_Metadata_Service) — signature role · CompanyTypes

### Required knowledge

- [Statistical Analysis](/Knowledge/Statistical_Analysis) — requires knowledge · Knowledge
- [SEO Principles](/Knowledge/SEO_Principles) — requires knowledge · Knowledge
- [Attribution Methodologies](/Knowledge/Attribution_Methodologies) — requires knowledge · Knowledge
- [Content marketing metrics](/Knowledge/Content_marketing_metrics) — requires knowledge · Knowledge
- [Audience Segmentation](/Knowledge/Audience_Segmentation) — requires knowledge · Knowledge
- [Search Engine Optimization](/Knowledge/Search_Engine_Optimization) — requires knowledge · Knowledge
- [Content Analytics](/Knowledge/Content_Analytics) — requires knowledge · Knowledge
- [Digital Engagement Metrics](/Knowledge/Digital_Engagement_Metrics) — requires knowledge · Knowledge
- [Editorial Strategy](/Knowledge/Editorial_Strategy) — requires knowledge · Knowledge

### Perform

- [Track Rankings and Search Visibility](/Tasks/Track_Rankings_and_Search_Visibility) — perform · Tasks
- [Recommend Efficiency Improvements](/Tasks/Recommend_Efficiency_Improvements) — perform · Tasks
- [Recommend roadmap priorities from performance data](/Tasks/Recommend_roadmap_priorities_from_performance_data) — perform · Tasks
- [A and B test headlines and content variants](/Tasks/A_and_B_test_headlines_and_content_variants) — perform · Tasks
- [Build content scorecards and engagement dashboards](/Tasks/Build_content_scorecards_and_engagement_dashboards) — perform · Tasks
- [Pull and analyze content performance data across channels](/Tasks/Pull_and_analyze_content_performance_data_across_channels) — perform · Tasks
- [Report content ROI to stakeholders](/Tasks/Report_content_ROI_to_stakeholders) — perform · Tasks
- [Run SEO and keyword gap analysis](/Tasks/Run_SEO_and_keyword_gap_analysis) — perform · Tasks
- [Analyze content engagement and traffic metrics](/Tasks/Analyze_content_engagement_and_traffic_metrics) — perform · Tasks
- [Run A and B tests on headlines and formats](/Tasks/Run_A_and_B_tests_on_headlines_and_formats) — perform · Tasks
- [Recommend topics and formats from data](/Tasks/Recommend_topics_and_formats_from_data) — perform · Tasks
- [Report content KPIs to editorial leadership](/Tasks/Report_content_KPIs_to_editorial_leadership) — perform · Tasks
- [Analyze Content Engagement Metrics](/Tasks/Analyze_Content_Engagement_Metrics) — perform · Tasks
- [Build Content Performance Dashboards](/Tasks/Build_Content_Performance_Dashboards) — perform · Tasks
- [Identify Top and Underperforming Content](/Tasks/Identify_Top_and_Underperforming_Content) — perform · Tasks
- [Report Trends to Editorial Teams](/Tasks/Report_Trends_to_Editorial_Teams) — perform · Tasks
- [Tag and Categorize Content Data](/Tasks/Tag_and_Categorize_Content_Data) — perform · Tasks
- [Track Consumption and Completion Rates](/Tasks/Track_Consumption_and_Completion_Rates) — perform · Tasks

### Engage in

- [Run SEO and keyword gap analysis](/Activities/Run_SEO_and_keyword_gap_analysis) — engage in · Activities
- [Analyze content engagement and traffic metrics](/Activities/Analyze_content_engagement_and_traffic_metrics) — engage in · Activities
- [Recommend topics and formats from data](/Activities/Recommend_topics_and_formats_from_data) — engage in · Activities
- [Analyze Content Engagement Metrics](/Activities/Analyze_Content_Engagement_Metrics) — engage in · Activities
- [Identify Top and Underperforming Content](/Activities/Identify_Top_and_Underperforming_Content) — engage in · Activities

### Requires ability

- [Inductive reasoning](/Ability/Inductive_reasoning) — requires ability · Ability
- [Numerical reasoning](/Ability/Numerical_reasoning) — requires ability · Ability
- [Pattern recognition](/Ability/Pattern_recognition) — requires ability · Ability
- [Quantitative Reasoning](/Ability/Quantitative_Reasoning) — requires ability · Ability
- [Number Facility](/Ability/Number_Facility) — requires ability · Ability
- [Deductive Reasoning](/Ability/Deductive_Reasoning) — requires ability · Ability

### Required skills

- [A and B test analysis](/Skills/A_and_B_test_analysis) — requires skill · Skills
- [Data visualization](/Skills/Data_visualization) — requires skill · Skills
- [SEO analysis](/Skills/SEO_analysis) — requires skill · Skills
- [Spreadsheet modeling](/Skills/Spreadsheet_modeling) — requires skill · Skills
- [Web analytics interpretation](/Skills/Web_analytics_interpretation) — requires skill · Skills
- [Web Analytics](/Skills/Web_Analytics) — requires skill · Skills
- [A and B Test Interpretation](/Skills/A_and_B_Test_Interpretation) — requires skill · Skills
- [Dashboard Building](/Skills/Dashboard_Building) — requires skill · Skills
- [Data Analysis](/Skills/Data_Analysis) — requires skill · Skills
- [Data Tagging](/Skills/Data_Tagging) — requires skill · Skills
- [Metric Interpretation](/Skills/Metric_Interpretation) — requires skill · Skills
- [Performance Reporting](/Skills/Performance_Reporting) — requires skill · Skills

### Uses software

- [Business Intelligence Platform](/Software/Business_Intelligence_Platform) — uses software · Software
- [Content Management System](/Software/Content_Management_System) — uses software · Software
- [SEO Analysis Tool](/Software/SEO_Analysis_Tool) — uses software · Software
- [Spreadsheet Software](/Software/Spreadsheet_Software) — uses software · Software
- [Web Analytics Platform](/Software/Web_Analytics_Platform) — uses software · Software
- [Excel](/Software/Excel) — uses software · Software
- [Ahrefs](/Software/Ahrefs) — uses software · Software
- [Google Analytics](/Software/Google_Analytics) — uses software · Software
- [Looker](/Software/Looker) — uses software · Software
- [Microsoft Excel](/Software/Microsoft_Excel) — uses software · Software
- [Microsoft Power BI](/Software/Microsoft_Power_BI) — uses software · Software
- [Tableau](/Software/Tableau) — uses software · Software

### Type of

- [Market Research Analysts and Marketing Specialists](/Occupations/Market_Research_Analysts_and_Marketing_Specialists) — type of · Occupations

### Problems this exposes

- [applying a taxonomy/labeling rubric consistently across high volumes of content](/Problems/applying_a_taxonomy%2Flabeling_rubric_consistently_across_high_volumes_of_content) — exposes problem · Problems
- [catching policy-violating edge cases the rubric doesn't explicitly cover](/Problems/catching_policy-violating_edge_cases_the_rubric_doesn't_explicitly_cover) — exposes problem · Problems
- [keeping classification labels aligned as the taxonomy and policy evolve](/Problems/keeping_classification_labels_aligned_as_the_taxonomy_and_policy_evolve) — exposes problem · Problems