# Advertising Account Executive

*/JobTypes/Advertising_Account_Executive*

## Neighborhood

### Related (delivered by)

- [Advertising Sales](/Processes/Advertising_Sales) — delivered by · Processes
- [Discuss with the client the product, advertising themes and methods, and any changes that should be ...](/Tasks/Discuss_with_the_client_the_product,_advertising_themes_and_methods,_and_any_changes_that_should_be_...) — delivered by · Tasks
- [Obtain and study information about clients' products, needs, problems, advertising history, and busi...](/Tasks/Obtain_and_study_information_about_clients'_products,_needs,_problems,_advertising_history,_and_busi...) — delivered by · Tasks
- [Recommend appropriate sizes and formats for advertising, depending on medium used.](/Tasks/Recommend_appropriate_sizes_and_formats_for_advertising,_depending_on_medium_used.) — delivered by · Tasks
- [Upfront screenings for ad agencies](/Processes/Upfront_screenings_for_ad_agencies) — delivered by · Processes
- [Perform account stewardship activities with advertisers](/Processes/Perform_account_stewardship_activities_with_advertisers) — delivered by · Processes

### Related (signature role)

- [Spanish-Language Broadcaster](/CompanyTypes/Spanish-Language_Broadcaster) — signature role · CompanyTypes
- [Network O&O Station](/CompanyTypes/Network_O&O_Station) — signature role · CompanyTypes
- [Regional Broadcast Duopoly Flagship](/CompanyTypes/Regional_Broadcast_Duopoly_Flagship) — signature role · CompanyTypes
- [Sports Radio Affiliate](/CompanyTypes/Sports_Radio_Affiliate) — signature role · CompanyTypes
- [Independent Commercial Station](/CompanyTypes/Independent_Commercial_Station) — signature role · CompanyTypes
- [Class A Television Station](/CompanyTypes/Class_A_Television_Station) — signature role · CompanyTypes

### Perform

- [Run client review and revision](/Tasks/Run_client_review_and_revision) — perform · Tasks
- [Present creative for approval](/Tasks/Present_creative_for_approval) — perform · Tasks
- [Manage Account Budget and Billing](/Tasks/Manage_Account_Budget_and_Billing) — perform · Tasks
- [Identify Upsell Opportunities](/Tasks/Identify_Upsell_Opportunities) — perform · Tasks
- [Coordinate Campaign Timelines Across Agency Teams](/Tasks/Coordinate_Campaign_Timelines_Across_Agency_Teams) — perform · Tasks
- [Write Creative Briefs From Client Objectives](/Tasks/Write_Creative_Briefs_From_Client_Objectives) — perform · Tasks
- [Prepare Campaign Status Reports](/Tasks/Prepare_Campaign_Status_Reports) — perform · Tasks
- [Manage Day-To-Day Client Communications](/Tasks/Manage_Day-To-Day_Client_Communications) — perform · Tasks
- [Report Campaign Performance](/Tasks/Report_Campaign_Performance) — perform · Tasks
- [Maintain client relationships](/Tasks/Maintain_client_relationships) — perform · Tasks
- [Manage Account Relationships](/Tasks/Manage_Account_Relationships) — perform · Tasks
- [Coordinate Internal Delivery Teams](/Tasks/Coordinate_Internal_Delivery_Teams) — perform · Tasks
- [Develop Client Briefs](/Tasks/Develop_Client_Briefs) — perform · Tasks
- [Negotiate Campaign Budgets](/Tasks/Negotiate_Campaign_Budgets) — perform · Tasks
- [Sell Advertising Campaigns](/Tasks/Sell_Advertising_Campaigns) — perform · Tasks
- [Monitor Campaign Performance](/Tasks/Monitor_Campaign_Performance) — perform · Tasks
- [Develop Account Plans](/Tasks/Develop_Account_Plans) — perform · Tasks
- [Brief Creative Teams](/Tasks/Brief_Creative_Teams) — perform · Tasks
- [Negotiate Advertising Contracts](/Tasks/Negotiate_Advertising_Contracts) — perform · Tasks
- [Grow Account Revenue](/Tasks/Grow_Account_Revenue) — perform · Tasks
- [Present Campaign Proposals](/Tasks/Present_Campaign_Proposals) — perform · Tasks

### Requires ability

- [Stress Tolerance](/Ability/Stress_Tolerance) — requires ability · Ability
- [Social Perceptiveness](/Ability/Social_Perceptiveness) — requires ability · Ability
- [Interpersonal Warmth](/Ability/Interpersonal_Warmth) — requires ability · Ability
- [Persuasion Capacity](/Ability/Persuasion_Capacity) — requires ability · Ability
- [Verbal Expression](/Ability/Verbal_Expression) — requires ability · Ability
- [Persuasion](/Ability/Persuasion) — requires ability · Ability
- [Originality](/Ability/Originality) — requires ability · Ability
- [Oral Expression](/Ability/Oral_Expression) — requires ability · Ability

### Required skills

- [Project Coordination](/Skills/Project_Coordination) — requires skill · Skills
- [Presentation Delivery](/Skills/Presentation_Delivery) — requires skill · Skills
- [Persuasive Communication](/Skills/Persuasive_Communication) — requires skill · Skills
- [Budget Tracking](/Skills/Budget_Tracking) — requires skill · Skills
- [Account Management](/Skills/Account_Management) — requires skill · Skills
- [Consultative Selling](/Skills/Consultative_Selling) — requires skill · Skills
- [Proposal Presentation](/Skills/Proposal_Presentation) — requires skill · Skills
- [Campaign Briefing](/Skills/Campaign_Briefing) — requires skill · Skills
- [Client Relationship Management](/Skills/Client_Relationship_Management) — requires skill · Skills
- [Negotiation](/Skills/Negotiation) — requires skill · Skills
- [Persuasive Presentation](/Skills/Persuasive_Presentation) — requires skill · Skills

### Uses software

- [Google Workspace](/Software/Google_Workspace) — uses software · Software
- [Asana](/Software/Asana) — uses software · Software
- [Slack](/Software/Slack) — uses software · Software
- [HubSpot](/Software/HubSpot) — uses software · Software
- [Salesforce](/Software/Salesforce) — uses software · Software
- [Salesforce CRM](/Software/Salesforce_CRM) — uses software · Software
- [Media Planning Software](/Software/Media_Planning_Software) — uses software · Software
- [Microsoft Excel](/Software/Microsoft_Excel) — uses software · Software
- [Microsoft PowerPoint](/Software/Microsoft_PowerPoint) — uses software · Software

### Required knowledge

- [Media Channel Fundamentals](/Knowledge/Media_Channel_Fundamentals) — requires knowledge · Knowledge
- [Advertising Campaign Development](/Knowledge/Advertising_Campaign_Development) — requires knowledge · Knowledge
- [Agency Billing Practices](/Knowledge/Agency_Billing_Practices) — requires knowledge · Knowledge
- [Brand Strategy Principles](/Knowledge/Brand_Strategy_Principles) — requires knowledge · Knowledge
- [Campaign Metrics](/Knowledge/Campaign_Metrics) — requires knowledge · Knowledge
- [Advertising Channels](/Knowledge/Advertising_Channels) — requires knowledge · Knowledge
- [Client Industry Context](/Knowledge/Client_Industry_Context) — requires knowledge · Knowledge
- [Media Buying Practices](/Knowledge/Media_Buying_Practices) — requires knowledge · Knowledge
- [Contract Terms and Pricing](/Knowledge/Contract_Terms_and_Pricing) — requires knowledge · Knowledge
- [Marketing Strategy Principles](/Knowledge/Marketing_Strategy_Principles) — requires knowledge · Knowledge
- [Advertising and Media Channels](/Knowledge/Advertising_and_Media_Channels) — requires knowledge · Knowledge

### Engage in

- [Present Creative Work To Clients](/Activities/Present_Creative_Work_To_Clients) — engage in · Activities
- [Coordinate Campaign Timelines Across Agency Teams](/Activities/Coordinate_Campaign_Timelines_Across_Agency_Teams) — engage in · Activities
- [Write Creative Briefs From Client Objectives](/Activities/Write_Creative_Briefs_From_Client_Objectives) — engage in · Activities
- [Manage Client Account Relationships](/Activities/Manage_Client_Account_Relationships) — engage in · Activities
- [Sell Advertising Campaigns](/Activities/Sell_Advertising_Campaigns) — engage in · Activities
- [Negotiate Advertising Contracts](/Activities/Negotiate_Advertising_Contracts) — engage in · Activities
- [Grow Account Revenue](/Activities/Grow_Account_Revenue) — engage in · Activities

### Type of

- [Advertising Sales Agents](/Occupations/Advertising_Sales_Agents) — type of · Occupations

### Problems this exposes

- [media-plan reconciliation against actual spend done manually at month close](/Problems/media-plan_reconciliation_against_actual_spend_done_manually_at_month_close) — exposes problem · Problems
- [campaign status pulled from five tools to brief the client every week](/Problems/campaign_status_pulled_from_five_tools_to_brief_the_client_every_week) — exposes problem · Problems
- [creative-revision rounds with the agency spiral without a scope guardrail](/Problems/creative-revision_rounds_with_the_agency_spiral_without_a_scope_guardrail) — exposes problem · Problems
- [client churn signals buried in email tone, not surfaced before renewal](/Problems/client_churn_signals_buried_in_email_tone,_not_surfaced_before_renewal) — exposes problem · Problems