# Advertising, Public Relations, and Related Services

*/Industries/Advertising,_Public_Relations,_and_Related_Services*

This industry group comprises establishments primarily engaged in advertising, public relations, and related services, such as media buying, independent media representation, indoor and outdoor display advertising, direct mail advertising, advertising material distribution services, and other services related to advertising.

## Digital Scalar

**Band**: digital
**Digital**: 0.8
**Rationale**: Because none of the child occupations have known digital values, the scalar relies on the NAICS lens prior and the industry description. The core outputs—advertising, media buying, and public relations—are heavily digital knowledge work driven by Writers, Editors, and Advertising Sales Agents. However, the scalar is kept below 1.0 because the industry description and occupation list include physical and hybrid elements like 'outdoor display advertising', 'material distribution', and 'Camera Operators'.

## Icp Opportunities

- [Media Factoring as a Service](/Industries/Advertising,_Public_Relations,_and_Related_Services/Opportunities/Media_Factoring_as_a_Service) — Service-as-Software
- [Autonomous Format Adaptation](/Industries/Advertising,_Public_Relations,_and_Related_Services/Opportunities/Autonomous_Format_Adaptation) — Agent
- [Headless Attribution Pipeline](/Industries/Advertising,_Public_Relations,_and_Related_Services/Opportunities/Headless_Attribution_Pipeline) — Headless SaaS
- [Pitch Research Agent](/Industries/Advertising,_Public_Relations,_and_Related_Services/Opportunities/Pitch_Research_Agent) — Agent
- [Direct Inventory Negotiator](/Industries/Advertising,_Public_Relations,_and_Related_Services/Opportunities/Direct_Inventory_Negotiator) — Agent

## Industry Profile

**Ai Surface**: The core work is heavily knowledge-based and digital, encompassing copywriting, media planning, audience analytics, and graphic design. Generative AI and automated workflows surface across the flow to produce bulk creative variations, draft public relations copy, execute programmatic media buys, and synthesize consumer data.
**Key Inputs**:
- [Software Publishers](/Industries/Software_Publishers)
- [Data Processing and Hosting Services](/Industries/Data_Processing_and_Hosting_Services)
- [Market Research and Public Opinion Polling](/Industries/Market_Research_and_Public_Opinion_Polling)
- [Motion Picture and Video Production](/Industries/Motion_Picture_and_Video_Production)
**Value Produced**: Establishments in this group produce and distribute persuasive communications, brand narratives, and promotional campaigns designed to influence consumer behavior, manage corporate reputations, and drive commercial demand across various media channels.
**Market Structure**: This industry group is bifurcated, dominated globally by a handful of massive holding companies while simultaneously supporting a highly fragmented long tail of independent advertising agencies, public relations agencies, and media buying services.
**Value Chain Position**:
- [Retail Trade](/Industries/Retail_Trade)
- [Automobile Manufacturing](/Industries/Automobile_Manufacturing)
- [Pharmaceutical Preparation Manufacturing](/Industries/Pharmaceutical_Preparation_Manufacturing)
- [Telecommunications Services](/Industries/Telecommunications_Services)

## Neighborhood

### Parent

- [Professional, Scientific, and Technical Services](/Industries/Professional,_Scientific,_and_Technical_Services) — parent · Industries

### Siblings

- [Accounting, Tax Preparation, Bookkeeping, and Payroll Services](/Industries/Accounting,_Tax_Preparation,_Bookkeeping,_and_Payroll_Services) — siblings · Industries
- [Architectural, Engineering, and Related Services](/Industries/Architectural,_Engineering,_and_Related_Services) — siblings · Industries
- [Computer Systems Design and Related Services](/Industries/Computer_Systems_Design_and_Related_Services) — siblings · Industries
- [Management, Scientific, and Technical Consulting Services](/Industries/Management,_Scientific,_and_Technical_Consulting_Services) — siblings · Industries
- [Scientific Research and Development Services](/Industries/Scientific_Research_and_Development_Services) — siblings · Industries
- [Other Professional, Scientific, and Technical Services](/Industries/Other_Professional,_Scientific,_and_Technical_Services) — siblings · Industries

### Children

- [Advertising Agencies](/Industries/Advertising_Agencies) — children · Industries
- [Public Relations Agencies](/Industries/Public_Relations_Agencies) — children · Industries
- [Media Buying Agencies](/Industries/Media_Buying_Agencies) — children · Industries
- [Media Representatives](/Industries/Media_Representatives) — children · Industries
- [Indoor and Outdoor Display Advertising](/Industries/Indoor_and_Outdoor_Display_Advertising) — children · Industries
- [Direct Mail Advertising](/Industries/Direct_Mail_Advertising) — children · Industries
- [Advertising Material Distribution Services](/Industries/Advertising_Material_Distribution_Services) — children · Industries
- [Other Services Related to Advertising](/Industries/Other_Services_Related_to_Advertising) — children · Industries
- [Account Based Marketing](/Industries/Account_Based_Marketing) — children · Industries
- [AdTech](/Industries/AdTech) — children · Industries
- [Advertising](/Industries/Advertising) — children · Industries
- [Advertising And Marketing](/Industries/Advertising_And_Marketing) — children · Industries
- [Advertising And Marketing Services](/Industries/Advertising_And_Marketing_Services) — children · Industries
- [Advertising And Media](/Industries/Advertising_And_Media) — children · Industries
- [Advertising And Sponsorship](/Industries/Advertising_And_Sponsorship) — children · Industries
- [Advertising Industry](/Industries/Advertising_Industry) — children · Industries
- [Advertising Media](/Industries/Advertising_Media) — children · Industries
- [Advertising Photography](/Industries/Advertising_Photography) — children · Industries
- [Advertising Production](/Industries/Advertising_Production) — children · Industries
- [Advertising Services](/Industries/Advertising_Services) — children · Industries
- [Advertising Specialty Producers](/Industries/Advertising_Specialty_Producers) — children · Industries
- [Advertising Sponsors](/Industries/Advertising_Sponsors) — children · Industries
- [Advertising Technology](/Industries/Advertising_Technology) — children · Industries
- [Advertising and Creative Services](/Industries/Advertising_and_Creative_Services) — children · Industries
- [Advertising and Market Research](/Industries/Advertising_and_Market_Research) — children · Industries
- [Advertising and Marketing Agencies](/Industries/Advertising_and_Marketing_Agencies) — children · Industries
- [Advertising and Media Buying](/Industries/Advertising_and_Media_Buying) — children · Industries
- [Advertising and Promotion](/Industries/Advertising_and_Promotion) — children · Industries
- [Advertising and Public Relations](/Industries/Advertising_and_Public_Relations) — children · Industries
- [Advertising and Related Services](/Industries/Advertising_and_Related_Services) — children · Industries
- [Awards and Recognition](/Industries/Awards_and_Recognition) — children · Industries
- [Brand Design](/Industries/Brand_Design) — children · Industries
- [Brand Management](/Industries/Brand_Management) — children · Industries
- [Brand Strategy Firms](/Industries/Brand_Strategy_Firms) — children · Industries
- [Chatbot and Conversational Marketing](/Industries/Chatbot_and_Conversational_Marketing) — children · Industries
- [Commercial Graphics](/Industries/Commercial_Graphics) — children · Industries
- [Commercial Signage](/Industries/Commercial_Signage) — children · Industries
- [Content Marketing](/Industries/Content_Marketing) — children · Industries
- [Content Marketing Agencies](/Industries/Content_Marketing_Agencies) — children · Industries
- [Copywriting Services](/Industries/Copywriting_Services) — children · Industries
- [Corporate Branding](/Industries/Corporate_Branding) — children · Industries
- [Corporate Communications](/Industries/Corporate_Communications) — children · Industries
- [Corporate Marketing](/Industries/Corporate_Marketing) — children · Industries
- [Corporate Sponsorship Brokerage](/Industries/Corporate_Sponsorship_Brokerage) — children · Industries
- [Creative and Media Services](/Industries/Creative_and_Media_Services) — children · Industries
- [Digital Advertising](/Industries/Digital_Advertising) — children · Industries
- [Digital Advertising Displays](/Industries/Digital_Advertising_Displays) — children · Industries
- [Digital Agencies](/Industries/Digital_Agencies) — children · Industries
- [Digital Demand Generation](/Industries/Digital_Demand_Generation) — children · Industries
- [Digital Display Alternatives](/Industries/Digital_Display_Alternatives) — children · Industries
- [Digital Experience Agencies](/Industries/Digital_Experience_Agencies) — children · Industries
- [Digital Influencer Marketing](/Industries/Digital_Influencer_Marketing) — children · Industries
- [Digital Lead Generation](/Industries/Digital_Lead_Generation) — children · Industries
- [Digital Marketing](/Industries/Digital_Marketing) — children · Industries
- [Digital Marketing Agencies](/Industries/Digital_Marketing_Agencies) — children · Industries
- [Digital Marketing Campaigns](/Industries/Digital_Marketing_Campaigns) — children · Industries
- [Digital Marketing Channels](/Industries/Digital_Marketing_Channels) — children · Industries
- [Digital Marketing Services](/Industries/Digital_Marketing_Services) — children · Industries
- [Digital Media Agencies](/Industries/Digital_Media_Agencies) — children · Industries
- [Digital Printing](/Industries/Digital_Printing) — children · Industries
- [Digital Video Advertising](/Industries/Digital_Video_Advertising) — children · Industries
- [Direct Data Collection](/Industries/Direct_Data_Collection) — children · Industries
- [Direct Digital Advertising](/Industries/Direct_Digital_Advertising) — children · Industries
- [Direct Marketing](/Industries/Direct_Marketing) — children · Industries
- [Direct Marketing Services](/Industries/Direct_Marketing_Services) — children · Industries
- [Direct Operator Advertising](/Industries/Direct_Operator_Advertising) — children · Industries
- [Direct Response Television](/Industries/Direct_Response_Television) — children · Industries
- [Display Rental](/Industries/Display_Rental) — children · Industries
- [Email Marketing](/Industries/Email_Marketing) — children · Industries
- [Environmental Graphic Design](/Industries/Environmental_Graphic_Design) — children · Industries
- [Environmental Graphics](/Industries/Environmental_Graphics) — children · Industries
- [General Marketing Analytics](/Industries/General_Marketing_Analytics) — children · Industries
- [Graphic Design](/Industries/Graphic_Design) — children · Industries
- [Graphic Design and Signage](/Industries/Graphic_Design_and_Signage) — children · Industries
- [Healthcare Marketing](/Industries/Healthcare_Marketing) — children · Industries
- [Hospital Marketing](/Industries/Hospital_Marketing) — children · Industries
- [In House Brand Teams](/Industries/In_House_Brand_Teams) — children · Industries
- [In-House Marketing](/Industries/In-House_Marketing) — children · Industries
- [In-House Sign Making](/Industries/In-House_Sign_Making) — children · Industries
- [Influencer Marketing](/Industries/Influencer_Marketing) — children · Industries
- [Internal Corporate Communications](/Industries/Internal_Corporate_Communications) — children · Industries
- [Investor Relations](/Industries/Investor_Relations) — children · Industries
- [Local Advertising](/Industries/Local_Advertising) — children · Industries
- [Local Broadcast And Print](/Industries/Local_Broadcast_And_Print) — children · Industries
- [Local Metro Markets](/Industries/Local_Metro_Markets) — children · Industries
- [Location Based Advertising](/Industries/Location_Based_Advertising) — children · Industries
- [Loyalty Program Marketing](/Industries/Loyalty_Program_Marketing) — children · Industries
- [Lubricant Brand Marketing](/Industries/Lubricant_Brand_Marketing) — children · Industries
- [Marketing](/Industries/Marketing) — children · Industries
- [Marketing Analytics](/Industries/Marketing_Analytics) — children · Industries
- [Marketing And Advertising](/Industries/Marketing_And_Advertising) — children · Industries
- [Marketing And CX Consulting](/Industries/Marketing_And_CX_Consulting) — children · Industries
- [Marketing Consultancies](/Industries/Marketing_Consultancies) — children · Industries
- [Marketing Services](/Industries/Marketing_Services) — children · Industries
- [Marketing Technology](/Industries/Marketing_Technology) — children · Industries
- [Marketing and Public Relations](/Industries/Marketing_and_Public_Relations) — children · Industries
- [Media Advertising](/Industries/Media_Advertising) — children · Industries
- [Modular Display Systems](/Industries/Modular_Display_Systems) — children · Industries
- [Naming Rights](/Industries/Naming_Rights) — children · Industries
- [Off The Shelf Displays](/Industries/Off_The_Shelf_Displays) — children · Industries
- [Online Sign Ordering](/Industries/Online_Sign_Ordering) — children · Industries
- [Out-of-Home Advertising](/Industries/Out-of-Home_Advertising) — children · Industries
- [Outdoor Advertising](/Industries/Outdoor_Advertising) — children · Industries
- [Paid Advertising](/Industries/Paid_Advertising) — children · Industries
- [Pharmaceutical Marketing](/Industries/Pharmaceutical_Marketing) — children · Industries
- [Place Branding](/Industries/Place_Branding) — children · Industries
- [Place Branding Consultancies](/Industries/Place_Branding_Consultancies) — children · Industries
- [Portable Display Systems](/Industries/Portable_Display_Systems) — children · Industries
- [Product Demonstration Marketing](/Industries/Product_Demonstration_Marketing) — children · Industries
- [Programmatic Advertising](/Industries/Programmatic_Advertising) — children · Industries
- [Programmatic Advertising Exchanges](/Industries/Programmatic_Advertising_Exchanges) — children · Industries
- [Promotional Goods Firms](/Industries/Promotional_Goods_Firms) — children · Industries
- [Promotional Marketing Agencies](/Industries/Promotional_Marketing_Agencies) — children · Industries
- [Promotional Products](/Industries/Promotional_Products) — children · Industries
- [Promotional Products Distribution](/Industries/Promotional_Products_Distribution) — children · Industries
- [Promotional Products Distributors](/Industries/Promotional_Products_Distributors) — children · Industries
- [Public Relations And Communications](/Industries/Public_Relations_And_Communications) — children · Industries
- [Retail Advertising](/Industries/Retail_Advertising) — children · Industries
- [Retail Storefront Signage](/Industries/Retail_Storefront_Signage) — children · Industries
- [Search Advertising](/Industries/Search_Advertising) — children · Industries
- [Self Serve Ad Platforms](/Industries/Self_Serve_Ad_Platforms) — children · Industries
- [Self Serve Advertising Platforms](/Industries/Self_Serve_Advertising_Platforms) — children · Industries
- [Server Side Ad Verification](/Industries/Server_Side_Ad_Verification) — children · Industries
- [Shopper Marketing](/Industries/Shopper_Marketing) — children · Industries
- [Signage](/Industries/Signage) — children · Industries
- [Signage Industry](/Industries/Signage_Industry) — children · Industries
- [Signage and Display](/Industries/Signage_and_Display) — children · Industries
- [Social Media Advertising](/Industries/Social_Media_Advertising) — children · Industries
- [Social Media Marketing](/Industries/Social_Media_Marketing) — children · Industries
- [Sponsorship Agencies](/Industries/Sponsorship_Agencies) — children · Industries
- [Sponsorship Marketing](/Industries/Sponsorship_Marketing) — children · Industries
- [Telemarketing](/Industries/Telemarketing) — children · Industries
- [Television And Streaming Advertising](/Industries/Television_And_Streaming_Advertising) — children · Industries
- [Template Display Kits](/Industries/Template_Display_Kits) — children · Industries
- [Traditional Advertising](/Industries/Traditional_Advertising) — children · Industries
- [Vehicle Wraps](/Industries/Vehicle_Wraps) — children · Industries
- [Vinyl Window Graphics](/Industries/Vinyl_Window_Graphics) — children · Industries
- [Webinar Marketing](/Industries/Webinar_Marketing) — children · Industries
- [Wide Format Graphics](/Industries/Wide_Format_Graphics) — children · Industries
- [Wide Format Printing Services](/Industries/Wide_Format_Printing_Services) — children · Industries
- [Word of Mouth Referral](/Industries/Word_of_Mouth_Referral) — children · Industries

### Related (serves industry)

- [Prop Rental Company](/CompanyTypes/Prop_Rental_Company) — serves industry · CompanyTypes
- [Prop Rental House](/CompanyTypes/Prop_Rental_House) — serves industry · CompanyTypes
- [Multicultural Media Representatives](/CompanyTypes/Multicultural_Media_Representatives) — serves industry · CompanyTypes
- [Mid-Market Trade Periodical Publisher](/CompanyTypes/Mid-Market_Trade_Periodical_Publisher) — serves industry · CompanyTypes
- [Prop House](/CompanyTypes/Prop_House) — serves industry · CompanyTypes
- [Speedway and Racetrack Operator](/CompanyTypes/Speedway_and_Racetrack_Operator) — serves industry · CompanyTypes
- [In-House Studio Publisher](/CompanyTypes/In-House_Studio_Publisher) — serves industry · CompanyTypes
- [National Legacy Broadsheets](/CompanyTypes/National_Legacy_Broadsheets) — serves industry · CompanyTypes
- [Point-of-Purchase (POP) Display Fabricators](/CompanyTypes/Point-of-Purchase_(POP)_Display_Fabricators) — serves industry · CompanyTypes
- [Point-of-Purchase (POP) Display Converter](/CompanyTypes/Point-of-Purchase_(POP)_Display_Converter) — serves industry · CompanyTypes
- [Political Direct Mail Firms](/CompanyTypes/Political_Direct_Mail_Firms) — serves industry · CompanyTypes
- [Programming for HTML](/Services/Programming_for_HTML) — serves industry · Services
- [Broadline Commercial Paper Merchants](/CompanyTypes/Broadline_Commercial_Paper_Merchants) — serves industry · CompanyTypes
- [SFX and Environmental Field Recordists](/CompanyTypes/SFX_and_Environmental_Field_Recordists) — serves industry · CompanyTypes
- [Sport club managers or promoters services](/Services/Sport_club_managers_or_promoters_services) — serves industry · Services
- [Sponsorship rights](/Services/Sponsorship_rights) — serves industry · Services
- [Proofreading services](/Services/Proofreading_services) — serves industry · Services
- [Podcast Sales Houses](/CompanyTypes/Podcast_Sales_Houses) — serves industry · CompanyTypes
- [Grip and Lighting Rental House](/CompanyTypes/Grip_and_Lighting_Rental_House) — serves industry · CompanyTypes
- [Major Superspeedways](/CompanyTypes/Major_Superspeedways) — serves industry · CompanyTypes
- [Career management and representation services of artists, athletes, entertainers and other public figures](/Services/Career_management_and_representation_services_of_artists,_athletes,_entertainers_and_other_public_figures) — serves industry · Services
- [Non technical writing](/Services/Non_technical_writing) — serves industry · Services
- [Equipment Rental House](/CompanyTypes/Equipment_Rental_House) — serves industry · CompanyTypes
- [Poetry authors services](/Services/Poetry_authors_services) — serves industry · Services
- [Local Promoters and Independent Venues](/CompanyTypes/Local_Promoters_and_Independent_Venues) — serves industry · CompanyTypes
- [Post-Production House](/CompanyTypes/Post-Production_House) — serves industry · CompanyTypes
- [Productized Design Subscription Service](/CompanyTypes/Productized_Design_Subscription_Service) — serves industry · CompanyTypes
- [Distribution of advertising materials, other than by mail, provided separately](/Services/Distribution_of_advertising_materials,_other_than_by_mail,_provided_separately) — serves industry · Services
- [Digital-First Content Studio](/CompanyTypes/Digital-First_Content_Studio) — serves industry · CompanyTypes
- [FAST Channel Operators](/CompanyTypes/FAST_Channel_Operators) — serves industry · CompanyTypes
- [Consolidated Commercial Radio Group](/CompanyTypes/Consolidated_Commercial_Radio_Group) — serves industry · CompanyTypes
- [Color Grading Studio](/CompanyTypes/Color_Grading_Studio) — serves industry · CompanyTypes
- [Point of purchase display packaging services](/Services/Point_of_purchase_display_packaging_services) — serves industry · Services
- [Public Opinion Polling Institutes](/CompanyTypes/Public_Opinion_Polling_Institutes) — serves industry · CompanyTypes
- [Fashion stylist](/Services/Fashion_stylist) — serves industry · Services
- [Animation Studio](/CompanyTypes/Animation_Studio) — serves industry · CompanyTypes
- [Session Musicians](/CompanyTypes/Session_Musicians) — serves industry · CompanyTypes
- [Literary writing services](/Services/Literary_writing_services) — serves industry · Services
- [Multiple System Operator (MSO)](/CompanyTypes/Multiple_System_Operator_(MSO)) — serves industry · CompanyTypes
- [Post Production House](/CompanyTypes/Post_Production_House) — serves industry · CompanyTypes
- [Web-to-Print Producer](/CompanyTypes/Web-to-Print_Producer) — serves industry · CompanyTypes
- [Web-to-Print and Print-on-Demand E-tailer](/CompanyTypes/Web-to-Print_and_Print-on-Demand_E-tailer) — serves industry · CompanyTypes
- [Location Analytics Firm](/CompanyTypes/Location_Analytics_Firm) — serves industry · CompanyTypes
- [Specialty Promotional Goods Wholesaler](/CompanyTypes/Specialty_Promotional_Goods_Wholesaler) — serves industry · CompanyTypes
- [Commercial illustration services](/Services/Commercial_illustration_services) — serves industry · Services
- [Motorsport Constructor](/CompanyTypes/Motorsport_Constructor) — serves industry · CompanyTypes
- [Commercial sports](/Services/Commercial_sports) — serves industry · Services
- [Casting and Talent Agencies](/CompanyTypes/Casting_and_Talent_Agencies) — serves industry · CompanyTypes
- [Turnkey Media Packaging Providers](/CompanyTypes/Turnkey_Media_Packaging_Providers) — serves industry · CompanyTypes
- [Media Rating and Measurement Services](/CompanyTypes/Media_Rating_and_Measurement_Services) — serves industry · CompanyTypes

### Supplies to

- [Air Transport](/Industries/Air_Transport) — supplies to · Industries
- [Cut and Sew Apparel Manufacturing](/Industries/Cut_and_Sew_Apparel_Manufacturing) — supplies to · Industries
- [Automobile and Light Duty Motor Vehicle Manufacturing](/Industries/Automobile_and_Light_Duty_Motor_Vehicle_Manufacturing) — supplies to · Industries
- [Building Construction](/Industries/Building_Construction) — supplies to · Industries
- [Food And Beverage Manufacturing](/Industries/Food_And_Beverage_Manufacturing) — supplies to · Industries
- [Rail Transport](/Industries/Rail_Transport) — supplies to · Industries
- [Waste Management](/Industries/Waste_Management) — supplies to · Industries
- [Truck Body and Trailer Manufacturing](/Industries/Truck_Body_and_Trailer_Manufacturing) — supplies to · Industries
- [Telecommunications Equipment](/Industries/Telecommunications_Equipment) — supplies to · Industries
- [Automotive Parts Manufacturing](/Industries/Automotive_Parts_Manufacturing) — supplies to · Industries
- [Oil and Gas Pipelines](/Industries/Oil_and_Gas_Pipelines) — supplies to · Industries
- [Rail Equipment Manufacturing](/Industries/Rail_Equipment_Manufacturing) — supplies to · Industries
- [Ship Building and Repairing](/Industries/Ship_Building_and_Repairing) — supplies to · Industries
- [Textile Industry](/Industries/Textile_Industry) — supplies to · Industries
- [Trucking Industry](/Industries/Trucking_Industry) — supplies to · Industries
- [Chemical Industry](/Industries/Chemical_Industry) — supplies to · Industries
- [Hospitals and Health Care Facilities](/Industries/Hospitals_and_Health_Care_Facilities) — supplies to · Industries
- [Fishing, Hunting and Trapping](/Industries/Fishing,_Hunting_and_Trapping) — supplies to · Industries
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- [Rental and Leasing Services](/Industries/Rental_and_Leasing_Services) — supplies to · Industries
- [Real Estate](/Industries/Real_Estate) — supplies to · Industries
- [Transit and Ground Passenger Transportation](/Industries/Transit_and_Ground_Passenger_Transportation) — supplies to · Industries
- [Web Search Portals, Libraries, Archives, and Other Information Services](/Industries/Web_Search_Portals,_Libraries,_Archives,_and_Other_Information_Services) — supplies to · Industries
- [Food Services and Drinking Places](/Industries/Food_Services_and_Drinking_Places) — supplies to · Industries
- [Food and Beverage Retailers](/Industries/Food_and_Beverage_Retailers) — supplies to · Industries
- [Amusement, Gambling, and Recreation Industries](/Industries/Amusement,_Gambling,_and_Recreation_Industries) — supplies to · Industries
- [Funds, Trusts, and Other Financial Vehicles](/Industries/Funds,_Trusts,_and_Other_Financial_Vehicles) — supplies to · Industries
- [Furniture and Related Product Manufacturing](/Industries/Furniture_and_Related_Product_Manufacturing) — supplies to · Industries
- [Publishing Industries](/Industries/Publishing_Industries) — supplies to · Industries
- [Wholesale Trade](/Industries/Wholesale_Trade) — supplies to · Industries
- [Insurance Carriers and Related Activities](/Industries/Insurance_Carriers_and_Related_Activities) — supplies to · Industries

### Substituted by

- [Software Publishers](/Industries/Software_Publishers) — substituted by · Industries
- [Marketing Consulting Services](/Industries/Marketing_Consulting_Services) — substituted by · Industries
- [Internet Publishing and Broadcasting and Web Search Portals](/Industries/Internet_Publishing_and_Broadcasting_and_Web_Search_Portals) — substituted by · Industries
- [In-House Marketing Functions](/Industries/In-House_Marketing_Functions) — substituted by · Industries
- [Social Media Influencer Marketing](/Industries/Social_Media_Influencer_Marketing) — substituted by · Industries
- [Self Serve Digital Advertising Platforms](/Industries/Self_Serve_Digital_Advertising_Platforms) — substituted by · Industries
- [In House Marketing Departments](/Industries/In_House_Marketing_Departments) — substituted by · Industries

### Competitors

- [Graphic Design Services](/Industries/Graphic_Design_Services) — competes with · Industries

### Problems this exposes

- [Media Earned Coverage Monitoring And Client Reporting](/Problems/Media_Earned_Coverage_Monitoring_And_Client_Reporting) — exposes problem · Problems

### Regulated by

- [Federal Communications Commission](/Regulators/Federal_Communications_Commission) — regulated by · Regulators
- [Federal Trade Commission](/Regulators/Federal_Trade_Commission) — regulated by · Regulators

### Roles it employs

- [Management Analysts](/Occupations/Management_Analysts) — employs · Occupations
- [Managers, All Other](/Occupations/Managers,_All_Other) — employs · Occupations
- [Market Research Analysts and Marketing Specialists](/Occupations/Market_Research_Analysts_and_Marketing_Specialists) — employs · Occupations
- [Marketing Managers](/Occupations/Marketing_Managers) — employs · Occupations
- [Media and Communication Equipment Workers, All Other](/Occupations/Media_and_Communication_Equipment_Workers,_All_Other) — employs · Occupations
- [Media and Communication Workers, All Other](/Occupations/Media_and_Communication_Workers,_All_Other) — employs · Occupations
- [Medical Secretaries and Administrative Assistants](/Occupations/Medical_Secretaries_and_Administrative_Assistants) — employs · Occupations
- [Meeting, Convention, and Event Planners](/Occupations/Meeting,_Convention,_and_Event_Planners) — employs · Occupations
- [Merchandise Displayers and Window Trimmers](/Occupations/Merchandise_Displayers_and_Window_Trimmers) — employs · Occupations
- [Miscellaneous Assemblers and Fabricators](/Occupations/Miscellaneous_Assemblers_and_Fabricators) — employs · Occupations
- [Miscellaneous Construction and Related Workers](/Occupations/Miscellaneous_Construction_and_Related_Workers) — employs · Occupations
- [Network and Computer Systems Administrators](/Occupations/Network_and_Computer_Systems_Administrators) — employs · Occupations
- [News Analysts, Reporters, and Journalists](/Occupations/News_Analysts,_Reporters,_and_Journalists) — employs · Occupations
- [Office Clerks, General](/Occupations/Office_Clerks,_General) — employs · Occupations
- [Office Machine Operators, Except Computer](/Occupations/Office_Machine_Operators,_Except_Computer) — employs · Occupations
- [Office and Administrative Support Workers, All Other](/Occupations/Office_and_Administrative_Support_Workers,_All_Other) — employs · Occupations
- [Operations Research Analysts](/Occupations/Operations_Research_Analysts) — employs · Occupations
- [Order Clerks](/Occupations/Order_Clerks) — employs · Occupations
- [Packaging and Filling Machine Operators and Tenders](/Occupations/Packaging_and_Filling_Machine_Operators_and_Tenders) — employs · Occupations
- [Packers and Packagers, Hand](/Occupations/Packers_and_Packagers,_Hand) — employs · Occupations
- [Painting, Coating, and Decorating Workers](/Occupations/Painting,_Coating,_and_Decorating_Workers) — employs · Occupations
- [Paper Goods Machine Setters, Operators, and Tenders](/Occupations/Paper_Goods_Machine_Setters,_Operators,_and_Tenders) — employs · Occupations
- [Paperhangers](/Occupations/Paperhangers) — employs · Occupations
- [Paralegals and Legal Assistants](/Occupations/Paralegals_and_Legal_Assistants) — employs · Occupations
- [Payroll and Timekeeping Clerks](/Occupations/Payroll_and_Timekeeping_Clerks) — employs · Occupations
- [Photographers](/Occupations/Photographers) — employs · Occupations
- [Prepress Technicians and Workers](/Occupations/Prepress_Technicians_and_Workers) — employs · Occupations
- [Print Binding and Finishing Workers](/Occupations/Print_Binding_and_Finishing_Workers) — employs · Occupations
- [Printing Press Operators](/Occupations/Printing_Press_Operators) — employs · Occupations
- [Procurement Clerks](/Occupations/Procurement_Clerks) — employs · Occupations
- [Producers and Directors](/Occupations/Producers_and_Directors) — employs · Occupations
- [Production, Planning, and Expediting Clerks](/Occupations/Production,_Planning,_and_Expediting_Clerks) — employs · Occupations
- [Production Workers, All Other](/Occupations/Production_Workers,_All_Other) — employs · Occupations
- [Project Management Specialists](/Occupations/Project_Management_Specialists) — employs · Occupations
- [Proofreaders and Copy Markers](/Occupations/Proofreaders_and_Copy_Markers) — employs · Occupations
- [Property, Real Estate, and Community Association Managers](/Occupations/Property,_Real_Estate,_and_Community_Association_Managers) — employs · Occupations
- [Public Relations Managers](/Occupations/Public_Relations_Managers) — employs · Occupations
- [Public Relations Specialists](/Occupations/Public_Relations_Specialists) — employs · Occupations
- [Purchasing Managers](/Occupations/Purchasing_Managers) — employs · Occupations
- [Real Estate Sales Agents](/Occupations/Real_Estate_Sales_Agents) — employs · Occupations
- [Receptionists and Information Clerks](/Occupations/Receptionists_and_Information_Clerks) — employs · Occupations
- [Retail Salespersons](/Occupations/Retail_Salespersons) — employs · Occupations
- [Sales Engineers](/Occupations/Sales_Engineers) — employs · Occupations
- [Sales Managers](/Occupations/Sales_Managers) — employs · Occupations
- [Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products](/Occupations/Sales_Representatives,_Wholesale_and_Manufacturing,_Except_Technical_and_Scientific_Products) — employs · Occupations
- [Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products](/Occupations/Sales_Representatives,_Wholesale_and_Manufacturing,_Technical_and_Scientific_Products) — employs · Occupations
- [Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel](/Occupations/Sales_Representatives_of_Services,_Except_Advertising,_Insurance,_Financial_Services,_and_Travel) — employs · Occupations
- [Sales and Related Workers, All Other](/Occupations/Sales_and_Related_Workers,_All_Other) — employs · Occupations
- [Secretaries and Administrative Assistants, Except Legal, Medical, and Executive](/Occupations/Secretaries_and_Administrative_Assistants,_Except_Legal,_Medical,_and_Executive) — employs · Occupations
- [Securities, Commodities, and Financial Services Sales Agents](/Occupations/Securities,_Commodities,_and_Financial_Services_Sales_Agents) — employs · Occupations
- [Security Guards](/Occupations/Security_Guards) — employs · Occupations
- [Set and Exhibit Designers](/Occupations/Set_and_Exhibit_Designers) — employs · Occupations
- [Sewing Machine Operators](/Occupations/Sewing_Machine_Operators) — employs · Occupations
- [Shipping, Receiving, and Inventory Clerks](/Occupations/Shipping,_Receiving,_and_Inventory_Clerks) — employs · Occupations
- [Software Developers](/Occupations/Software_Developers) — employs · Occupations
- [Software Quality Assurance Analysts and Testers](/Occupations/Software_Quality_Assurance_Analysts_and_Testers) — employs · Occupations
- [Sound Engineering Technicians](/Occupations/Sound_Engineering_Technicians) — employs · Occupations
- [Special Effects Artists and Animators](/Occupations/Special_Effects_Artists_and_Animators) — employs · Occupations
- [Statisticians](/Occupations/Statisticians) — employs · Occupations
- [Stockers and Order Fillers](/Occupations/Stockers_and_Order_Fillers) — employs · Occupations
- [Structural Iron and Steel Workers](/Occupations/Structural_Iron_and_Steel_Workers) — employs · Occupations
- [Survey Researchers](/Occupations/Survey_Researchers) — employs · Occupations
- [Tailors, Dressmakers, and Custom Sewers](/Occupations/Tailors,_Dressmakers,_and_Custom_Sewers) — employs · Occupations
- [Technical Writers](/Occupations/Technical_Writers) — employs · Occupations
- [Telemarketers](/Occupations/Telemarketers) — employs · Occupations
- [Textile, Apparel, and Furnishings Workers, All Other](/Occupations/Textile,_Apparel,_and_Furnishings_Workers,_All_Other) — employs · Occupations
- [Textile Cutting Machine Setters, Operators, and Tenders](/Occupations/Textile_Cutting_Machine_Setters,_Operators,_and_Tenders) — employs · Occupations
- [Training and Development Managers](/Occupations/Training_and_Development_Managers) — employs · Occupations
- [Training and Development Specialists](/Occupations/Training_and_Development_Specialists) — employs · Occupations
- [Transportation, Storage, and Distribution Managers](/Occupations/Transportation,_Storage,_and_Distribution_Managers) — employs · Occupations
- [Web Developers](/Occupations/Web_Developers) — employs · Occupations
- [Web and Digital Interface Designers](/Occupations/Web_and_Digital_Interface_Designers) — employs · Occupations
- [Weighers, Measurers, Checkers, and Samplers, Recordkeeping](/Occupations/Weighers,_Measurers,_Checkers,_and_Samplers,_Recordkeeping) — employs · Occupations
- [Word Processors and Typists](/Occupations/Word_Processors_and_Typists) — employs · Occupations
- [Writers and Authors](/Occupations/Writers_and_Authors) — employs · Occupations
- [Medical and Health Services Managers](/Occupations/Medical_and_Health_Services_Managers) — employs · Occupations
- [Accountants and Auditors](/Occupations/Accountants_and_Auditors) — employs · Occupations
- [Actors](/Occupations/Actors) — employs · Occupations
- [Administrative Services Managers](/Occupations/Administrative_Services_Managers) — employs · Occupations
- [Advertising Sales Agents](/Occupations/Advertising_Sales_Agents) — employs · Occupations
- [Advertising and Promotions Managers](/Occupations/Advertising_and_Promotions_Managers) — employs · Occupations
- [Architects, Except Landscape and Naval](/Occupations/Architects,_Except_Landscape_and_Naval) — employs · Occupations
- [Architectural and Engineering Managers](/Occupations/Architectural_and_Engineering_Managers) — employs · Occupations
- [Art Directors](/Occupations/Art_Directors) — employs · Occupations
- [Artists and Related Workers, All Other](/Occupations/Artists_and_Related_Workers,_All_Other) — employs · Occupations
- [Audio and Video Technicians](/Occupations/Audio_and_Video_Technicians) — employs · Occupations
- [Bill and Account Collectors](/Occupations/Bill_and_Account_Collectors) — employs · Occupations
- [Billing and Posting Clerks](/Occupations/Billing_and_Posting_Clerks) — employs · Occupations
- [Bookkeeping, Accounting, and Auditing Clerks](/Occupations/Bookkeeping,_Accounting,_and_Auditing_Clerks) — employs · Occupations
- [Broadcast Announcers and Radio Disc Jockeys](/Occupations/Broadcast_Announcers_and_Radio_Disc_Jockeys) — employs · Occupations
- [Broadcast Technicians](/Occupations/Broadcast_Technicians) — employs · Occupations
- [Budget Analysts](/Occupations/Budget_Analysts) — employs · Occupations
- [Business Operations Specialists, All Other](/Occupations/Business_Operations_Specialists,_All_Other) — employs · Occupations
- [Buyers and Purchasing Agents](/Occupations/Buyers_and_Purchasing_Agents) — employs · Occupations
- [Camera Operators, Television, Video, and Film](/Occupations/Camera_Operators,_Television,_Video,_and_Film) — employs · Occupations
- [Carpenters](/Occupations/Carpenters) — employs · Occupations
- [Chief Executives](/Occupations/Chief_Executives) — employs · Occupations
- [Coating, Painting, and Spraying Machine Setters, Operators, and Tenders](/Occupations/Coating,_Painting,_and_Spraying_Machine_Setters,_Operators,_and_Tenders) — employs · Occupations
- [Commercial and Industrial Designers](/Occupations/Commercial_and_Industrial_Designers) — employs · Occupations
- [Compensation, Benefits, and Job Analysis Specialists](/Occupations/Compensation,_Benefits,_and_Job_Analysis_Specialists) — employs · Occupations
- [Compensation and Benefits Managers](/Occupations/Compensation_and_Benefits_Managers) — employs · Occupations