# Advertising Sales Planning

*/Departments/Advertising_Sales_Planning*

## Neighborhood

### Parent

- [Advertising Agency](/CompanyTypes/Advertising_Agency) — parent · CompanyTypes

### Siblings

- [Account Management](/Departments/Account_Management) — siblings · Departments
- [Account Services](/Departments/Account_Services) — siblings · Departments
- [Ad Operations](/Departments/Ad_Operations) — siblings · Departments
- [Audience Insights](/Departments/Audience_Insights) — siblings · Departments
- [Audio Production](/Departments/Audio_Production) — siblings · Departments
- [Brand Strategy](/Departments/Brand_Strategy) — siblings · Departments
- [Business Affairs](/Departments/Business_Affairs) — siblings · Departments
- [Creative](/Departments/Creative) — siblings · Departments
- [Creative Department](/Departments/Creative_Department) — siblings · Departments
- [Creative Services](/Departments/Creative_Services) — siblings · Departments
- [Design Studio](/Departments/Design_Studio) — siblings · Departments
- [Digital Media](/Departments/Digital_Media) — siblings · Departments
- [Digital and Social Media](/Departments/Digital_and_Social_Media) — siblings · Departments
- [Market Research](/Departments/Market_Research) — siblings · Departments
- [Media Asset Management](/Departments/Media_Asset_Management) — siblings · Departments
- [Media Buying](/Departments/Media_Buying) — siblings · Departments
- [Media Planning](/Departments/Media_Planning) — siblings · Departments
- [New Business](/Departments/New_Business) — siblings · Departments
- [Research and Analytics](/Departments/Research_and_Analytics) — siblings · Departments
- [Research and Insights](/Departments/Research_and_Insights) — siblings · Departments
- [Traffic](/Departments/Traffic) — siblings · Departments

### Related (delivered by)

- [Plan inventory allocation targets for upfront and scatter](/Processes/Plan_inventory_allocation_targets_for_upfront_and_scatter) — delivered by · Processes

### Measured by

- [Proposal Cycle Time](/Metrics/Proposal_Cycle_Time) — measured by · Metrics
- [Average Unit Rate](/Metrics/Average_Unit_Rate) — measured by · Metrics
- [Yield Per Available Impression](/Metrics/Yield_Per_Available_Impression) — measured by · Metrics
- [Sell-Through Rate](/Metrics/Sell-Through_Rate) — measured by · Metrics
- [Forecast Accuracy](/Metrics/Forecast_Accuracy) — measured by · Metrics
- [Rate Card Yield](/Metrics/Rate_Card_Yield) — measured by · Metrics
- [Plan Turnaround Time](/Metrics/Plan_Turnaround_Time) — measured by · Metrics
- [Proposal Win Rate](/Metrics/Proposal_Win_Rate) — measured by · Metrics

### Processes it runs

- [Maintain Rate Cards and Pricing Rules](/Processes/Maintain_Rate_Cards_and_Pricing_Rules) — runs · Processes
- [Advertising Inventory Packaging and Rate Card Setting](/Processes/Advertising_Inventory_Packaging_and_Rate_Card_Setting) — runs · Processes
- [Ad Inventory Packaging](/Processes/Ad_Inventory_Packaging) — runs · Processes
- [Forecasting Reach and Frequency Curves](/Processes/Forecasting_Reach_and_Frequency_Curves) — runs · Processes
- [Demand Forecasting](/Processes/Demand_Forecasting) — runs · Processes
- [Bid and proposal development](/Processes/Bid_and_proposal_development) — runs · Processes
- [Forecast Audience Delivery](/Processes/Forecast_Audience_Delivery) — runs · Processes
- [Build Media Sales Proposals](/Processes/Build_Media_Sales_Proposals) — runs · Processes
- [Maintaining Rate Cards](/Processes/Maintaining_Rate_Cards) — runs · Processes
- [Building Media Plans](/Processes/Building_Media_Plans) — runs · Processes

### Staff

- [Yield Analyst](/JobTypes/Yield_Analyst) — staff · JobTypes
- [Sales Planner](/JobTypes/Sales_Planner) — staff · JobTypes
- [Proposal Specialist](/JobTypes/Proposal_Specialist) — staff · JobTypes
- [Audience Forecasting Analyst](/JobTypes/Audience_Forecasting_Analyst) — staff · JobTypes
- [Pricing and Planning Manager](/JobTypes/Pricing_and_Planning_Manager) — staff · JobTypes
- [Account Planning Manager](/JobTypes/Account_Planning_Manager) — staff · JobTypes
- [Pre-Sales Strategist](/JobTypes/Pre-Sales_Strategist) — staff · JobTypes
- [Inventory Forecast Analyst](/JobTypes/Inventory_Forecast_Analyst) — staff · JobTypes
- [Pricing and Packaging Analyst](/JobTypes/Pricing_and_Packaging_Analyst) — staff · JobTypes
- [Sales Planning Analyst](/JobTypes/Sales_Planning_Analyst) — staff · JobTypes
- [Media Planner](/JobTypes/Media_Planner) — staff · JobTypes

### Part of

- [Advertising Sales House](/CompanyTypes/Advertising_Sales_House) — part of · CompanyTypes
- [Broadcast Media Company](/CompanyTypes/Broadcast_Media_Company) — part of · CompanyTypes
- [Digital Publisher](/CompanyTypes/Digital_Publisher) — part of · CompanyTypes
- [Broadcast Network](/CompanyTypes/Broadcast_Network) — part of · CompanyTypes
- [Media Publisher](/CompanyTypes/Media_Publisher) — part of · CompanyTypes

### Problems this exposes

- [floor-price guardrails per package not enforced at proposal time, so reps discount below yield-protected minimums on negotiated bundles](/Problems/floor-price_guardrails_per_package_not_enforced_at_proposal_time,_so_reps_discount_below_yield-protected_minimums_on_negotiated_bundles) — exposes problem · Problems
- [package CPM set as a blended average, hiding loss-leader low-demand units bundled with premium avails](/Problems/package_CPM_set_as_a_blended_average,_hiding_loss-leader_low-demand_units_bundled_with_premium_avails) — exposes problem · Problems
- [flighting and pacing schedules in the media plan not re-checked against ad-server delivery, so plans pace to underdelivery mid-flight](/Problems/flighting_and_pacing_schedules_in_the_media_plan_not_re-checked_against_ad-server_delivery,_so_plans_pace_to_underdelivery_mid-flight) — exposes problem · Problems
- [plan line items reference avail estimates that aren't re-pulled when the plan is revised, so the saved plan carries stale daypart inventory](/Problems/plan_line_items_reference_avail_estimates_that_aren't_re-pulled_when_the_plan_is_revised,_so_the_saved_plan_carries_stale_daypart_inventory) — exposes problem · Problems
- [demand forecast for avails not fed into package pricing and yield decisions, so plans are priced blind to scarcity](/Problems/demand_forecast_for_avails_not_fed_into_package_pricing_and_yield_decisions,_so_plans_are_priced_blind_to_scarcity) — exposes problem · Problems
- [upfront commitments lock inventory that scatter demand could have cleared at higher CPMs](/Problems/upfront_commitments_lock_inventory_that_scatter_demand_could_have_cleared_at_higher_CPMs) — exposes problem · Problems
- [cross-platform (linear, CTV, digital) plans are stitched manually, so reach/frequency dedup is approximate](/Problems/cross-platform_(linear,_CTV,_digital)_plans_are_stitched_manually,_so_reach%2Ffrequency_dedup_is_approximate) — exposes problem · Problems
- [inventory avails in the ad server diverge from what the sales team has verbally committed, causing oversell](/Problems/inventory_avails_in_the_ad_server_diverge_from_what_the_sales_team_has_verbally_committed,_causing_oversell) — exposes problem · Problems
- [make-good obligations from underdelivery are tracked in spreadsheets disconnected from the order-management system](/Problems/make-good_obligations_from_underdelivery_are_tracked_in_spreadsheets_disconnected_from_the_order-management_system) — exposes problem · Problems
- [rate-card pricing isn't reconciled against actual clearing prices, so yield erodes invisibly on negotiated deals](/Problems/rate-card_pricing_isn't_reconciled_against_actual_clearing_prices,_so_yield_erodes_invisibly_on_negotiated_deals) — exposes problem · Problems
- [Proposal Building Across Inventory Is Slow](/Problems/Proposal_Building_Across_Inventory_Is_Slow) — exposes problem · Problems