# Advertising Sales Operations

*/Departments/Advertising_Sales_Operations*

## Neighborhood

### Related (delivered by)

- [Plan inventory allocation for sale, promos and PSAs](/Processes/Plan_inventory_allocation_for_sale,_promos_and_PSAs) — delivered by · Processes

### Measured by

- [Booking Cycle Time](/Metrics/Booking_Cycle_Time) — measured by · Metrics
- [Billing Accuracy Rate](/Metrics/Billing_Accuracy_Rate) — measured by · Metrics
- [Make-Good Rate](/Metrics/Make-Good_Rate) — measured by · Metrics
- [Delivery Discrepancy Rate](/Metrics/Delivery_Discrepancy_Rate) — measured by · Metrics
- [Inventory Fill Rate](/Metrics/Inventory_Fill_Rate) — measured by · Metrics

### Processes it runs

- [Ad Trafficking and Creative Asset Delivery](/Processes/Ad_Trafficking_and_Creative_Asset_Delivery) — runs · Processes
- [Billing Dispute Resolution](/Processes/Billing_Dispute_Resolution) — runs · Processes
- [Ad Campaign Reconciliation](/Processes/Ad_Campaign_Reconciliation) — runs · Processes
- [Ad inventory allocation](/Processes/Ad_inventory_allocation) — runs · Processes
- [Forecasting Sellable Inventory](/Processes/Forecasting_Sellable_Inventory) — runs · Processes
- [Booking Insertion Orders](/Processes/Booking_Insertion_Orders) — runs · Processes

### Problems this exposes

- [standard IAB/4A's IO terms (cancellation windows, makegood priority) live as PDF prose, so order management can't gate booking against them](/Problems/standard_IAB%2F4A's_IO_terms_(cancellation_windows,_makegood_priority)_live_as_PDF_prose,_so_order_management_can't_gate_booking_against_them) — exposes problem · Problems
- [IO added-value/bonus units and sequential-liability clauses re-keyed by hand from the signed IO into Operative/Salesforce, never propagated to the ad server as enforceable line items](/Problems/IO_added-value%2Fbonus_units_and_sequential-liability_clauses_re-keyed_by_hand_from_the_signed_IO_into_Operative%2FSalesforce,_never_propagated_to_the_ad_server_as_enforceable_line_items) — exposes problem · Problems
- [trafficked creative not validated against the IO's brand-safety and targeting terms, so approved assets serve on out-of-spec placements](/Problems/trafficked_creative_not_validated_against_the_IO's_brand-safety_and_targeting_terms,_so_approved_assets_serve_on_out-of-spec_placements) — exposes problem · Problems
- [inventory allocated first-come rather than by yield, so high-CPM guaranteed demand loses impressions to cheap programmatic fill](/Problems/inventory_allocated_first-come_rather_than_by_yield,_so_high-CPM_guaranteed_demand_loses_impressions_to_cheap_programmatic_fill) — exposes problem · Problems
- [sellable-inventory forecasts ignore committed reservations, leading to oversold guaranteed campaigns](/Problems/sellable-inventory_forecasts_ignore_committed_reservations,_leading_to_oversold_guaranteed_campaigns) — exposes problem · Problems
- [creative trafficking specs validated by hand, so spec-mismatched assets fail QA at launch](/Problems/creative_trafficking_specs_validated_by_hand,_so_spec-mismatched_assets_fail_QA_at_launch) — exposes problem · Problems
- [credit/clawback handling for viewability or brand-safety shortfalls post-flight](/Problems/credit%2Fclawback_handling_for_viewability_or_brand-safety_shortfalls_post-flight) — exposes problem · Problems
- [stitching billing across DSP, ad server, and CRM with mismatched line-item IDs](/Problems/stitching_billing_across_DSP,_ad_server,_and_CRM_with_mismatched_line-item_IDs) — exposes problem · Problems
- [discrepancy resolution between agency-counted and publisher-counted impressions before invoicing](/Problems/discrepancy_resolution_between_agency-counted_and_publisher-counted_impressions_before_invoicing) — exposes problem · Problems
- [rate-card and floor enforcement leaking when sellers cut bespoke deals in the proposal stage](/Problems/rate-card_and_floor_enforcement_leaking_when_sellers_cut_bespoke_deals_in_the_proposal_stage) — exposes problem · Problems
- [order-to-cash gaps between the IO/insertion order and the ad server's delivered impressions](/Problems/order-to-cash_gaps_between_the_IO%2Finsertion_order_and_the_ad_server's_delivered_impressions) — exposes problem · Problems
- [make-goods reconciliation when campaigns under-deliver against guaranteed CPM/impression goals](/Problems/make-goods_reconciliation_when_campaigns_under-deliver_against_guaranteed_CPM%2Fimpression_goals) — exposes problem · Problems

### Staff

- [Revenue Operations Lead](/JobTypes/Revenue_Operations_Lead) — staff · JobTypes
- [Campaign Reconciliation Analyst](/JobTypes/Campaign_Reconciliation_Analyst) — staff · JobTypes
- [Order Management Coordinator](/JobTypes/Order_Management_Coordinator) — staff · JobTypes
- [Yield and Inventory Manager](/JobTypes/Yield_and_Inventory_Manager) — staff · JobTypes
- [Ad Trafficking Specialist](/JobTypes/Ad_Trafficking_Specialist) — staff · JobTypes
- [Sales Operations Analyst](/JobTypes/Sales_Operations_Analyst) — staff · JobTypes

### Part of

- [Broadcast Network](/CompanyTypes/Broadcast_Network) — part of · CompanyTypes
- [Advertising Network](/CompanyTypes/Advertising_Network) — part of · CompanyTypes
- [Media Publisher](/CompanyTypes/Media_Publisher) — part of · CompanyTypes