# Ad Sales Department

*/Departments/Ad_Sales_Department*

## Neighborhood

### Related (delivered by)

- [Develop Advertiser and Agency Relationships](/Processes/Develop_Advertiser_and_Agency_Relationships) — delivered by · Processes
- [Manage cross-platform content and advertising inventory proposals](/Processes/Manage_cross-platform_content_and_advertising_inventory_proposals) — delivered by · Processes

### Processes it runs

- [Pipeline and Forecast Analytics](/Processes/Pipeline_and_Forecast_Analytics) — runs · Processes
- [Agency Upfront and Scatter Negotiation](/Processes/Agency_Upfront_and_Scatter_Negotiation) — runs · Processes
- [Ad Inventory Negotiation](/Processes/Ad_Inventory_Negotiation) — runs · Processes
- [Advertiser Account Pipeline Management](/Processes/Advertiser_Account_Pipeline_Management) — runs · Processes
- [Develop and manage sales proposals, bids, and quotes](/Processes/Develop_and_manage_sales_proposals,_bids,_and_quotes) — runs · Processes
- [Campaign Booking and Fulfillment Handoff](/Processes/Campaign_Booking_and_Fulfillment_Handoff) — runs · Processes
- [Maintain Rate-Card and Pricing Discipline](/Processes/Maintain_Rate-Card_and_Pricing_Discipline) — runs · Processes
- [Close Insertion Orders](/Processes/Close_Insertion_Orders) — runs · Processes
- [Report Advertising Revenue Forecasts](/Processes/Report_Advertising_Revenue_Forecasts) — runs · Processes
- [Manage Advertiser and Agency Relationships](/Processes/Manage_Advertiser_and_Agency_Relationships) — runs · Processes

### Staff

- [National Sales Manager](/JobTypes/National_Sales_Manager) — staff · JobTypes
- [Ad Sales Director](/JobTypes/Ad_Sales_Director) — staff · JobTypes
- [Sales Assistant](/JobTypes/Sales_Assistant) — staff · JobTypes
- [Vice President of Ad Sales](/JobTypes/Vice_President_of_Ad_Sales) — staff · JobTypes
- [Ad Sales Manager](/JobTypes/Ad_Sales_Manager) — staff · JobTypes
- [Sales Coordinator](/JobTypes/Sales_Coordinator) — staff · JobTypes
- [Advertising Sales Representative](/JobTypes/Advertising_Sales_Representative) — staff · JobTypes
- [Sales Planner](/JobTypes/Sales_Planner) — staff · JobTypes
- [Account Executive](/JobTypes/Account_Executive) — staff · JobTypes

### Measured by

- [Advertising Revenue Attainment](/Metrics/Advertising_Revenue_Attainment) — measured by · Metrics
- [Average CPM Achieved](/Metrics/Average_CPM_Achieved) — measured by · Metrics
- [New Advertiser Acquisition Count](/Metrics/New_Advertiser_Acquisition_Count) — measured by · Metrics
- [Sell-Through Rate](/Metrics/Sell-Through_Rate) — measured by · Metrics
- [Sales Cycle Length](/Metrics/Sales_Cycle_Length) — measured by · Metrics
- [Win Rate](/Metrics/Win_Rate) — measured by · Metrics
- [Booked Revenue](/Metrics/Booked_Revenue) — measured by · Metrics
- [Quota Attainment](/Metrics/Quota_Attainment) — measured by · Metrics

### Part of

- [Broadcast Network](/CompanyTypes/Broadcast_Network) — part of · CompanyTypes
- [Digital Media Publisher](/CompanyTypes/Digital_Media_Publisher) — part of · CompanyTypes
- [Radio Station Group](/CompanyTypes/Radio_Station_Group) — part of · CompanyTypes
- [Digital Publisher](/CompanyTypes/Digital_Publisher) — part of · CompanyTypes
- [Media Company](/CompanyTypes/Media_Company) — part of · CompanyTypes

### Problems this exposes

- [agency-relationship concessions granted deal-by-deal with no rollup against account margin](/Problems/agency-relationship_concessions_granted_deal-by-deal_with_no_rollup_against_account_margin) — exposes problem · Problems
- [negotiated insertion-order terms not carried into the ad-ops handoff, so trafficking misses custom delivery clauses](/Problems/negotiated_insertion-order_terms_not_carried_into_the_ad-ops_handoff,_so_trafficking_misses_custom_delivery_clauses) — exposes problem · Problems
- [pipeline forecast ignores proposal-stage avails commitments, double-promising the same inventory](/Problems/pipeline_forecast_ignores_proposal-stage_avails_commitments,_double-promising_the_same_inventory) — exposes problem · Problems
- [available ad inventory and avails checked manually against bookings](/Problems/available_ad_inventory_and_avails_checked_manually_against_bookings) — exposes problem · Problems
- [proposal pricing/CPM packaged inconsistently across sellers](/Problems/proposal_pricing%2FCPM_packaged_inconsistently_across_sellers) — exposes problem · Problems
- [makegoods for under-delivered campaigns reconciled by hand](/Problems/makegoods_for_under-delivered_campaigns_reconciled_by_hand) — exposes problem · Problems
- [insertion orders re-keyed between the CRM and the traffic/ad server](/Problems/insertion_orders_re-keyed_between_the_CRM_and_the_traffic%2Fad_server) — exposes problem · Problems
- [campaign pacing and delivery monitored reactively after shortfalls](/Problems/campaign_pacing_and_delivery_monitored_reactively_after_shortfalls) — exposes problem · Problems