# Ad Sales

*/Departments/Ad_Sales*

## Neighborhood

### Related (delivered by)

- [Advertiser Prospecting and Lead Qualification](/Processes/Advertiser_Prospecting_and_Lead_Qualification) — delivered by · Processes
- [Local Ad Rate Card Pricing](/Processes/Local_Ad_Rate_Card_Pricing) — delivered by · Processes
- [Manage Advertiser and Agency Relationships](/Processes/Manage_Advertiser_and_Agency_Relationships) — delivered by · Processes
- [Advertising Sales](/Processes/Advertising_Sales) — delivered by · Processes
- [Communicate new show slate to advertisers](/Processes/Communicate_new_show_slate_to_advertisers) — delivered by · Processes
- [Process make-goods for partial preemptions and show moves](/Processes/Process_make-goods_for_partial_preemptions_and_show_moves) — delivered by · Processes
- [Plan inventory allocation targets for upfront and scatter](/Processes/Plan_inventory_allocation_targets_for_upfront_and_scatter) — delivered by · Processes
- [Manage available programming inventory across all geographies, channels and platforms](/Processes/Manage_available_programming_inventory_across_all_geographies,_channels_and_platforms) — delivered by · Processes
- [Provide screening service of rough cuts to agencies and advertisers throughout the year](/Processes/Provide_screening_service_of_rough_cuts_to_agencies_and_advertisers_throughout_the_year) — delivered by · Processes
- [Manage cross-platform content and advertising inventory proposals](/Processes/Manage_cross-platform_content_and_advertising_inventory_proposals) — delivered by · Processes
- [Develop presentations for advertisers and distribution partners](/Processes/Develop_presentations_for_advertisers_and_distribution_partners) — delivered by · Processes
- [Upfront screenings for ad agencies](/Processes/Upfront_screenings_for_ad_agencies) — delivered by · Processes
- [Optimize pricing of available programming inventory across all distribution channels](/Processes/Optimize_pricing_of_available_programming_inventory_across_all_distribution_channels) — delivered by · Processes

### Parent organization

- [Basic Cable Networks](/CompanyTypes/Basic_Cable_Networks) — has department · CompanyTypes

### Measured by

- [Ad Renewal Rate](/Metrics/Ad_Renewal_Rate) — measured by · Metrics
- [Sell-Through Rate](/Metrics/Sell-Through_Rate) — measured by · Metrics
- [Advertising Revenue Attainment](/Metrics/Advertising_Revenue_Attainment) — measured by · Metrics
- [Average CPM Achieved](/Metrics/Average_CPM_Achieved) — measured by · Metrics
- [Pipeline Coverage Ratio](/Metrics/Pipeline_Coverage_Ratio) — measured by · Metrics
- [Advertiser Retention Rate](/Metrics/Advertiser_Retention_Rate) — measured by · Metrics
- [Average Deal Size](/Metrics/Average_Deal_Size) — measured by · Metrics
- [Booked Advertising Revenue](/Metrics/Booked_Advertising_Revenue) — measured by · Metrics

### Processes it runs

- [Advertiser Prospecting and Pitch Development](/Processes/Advertiser_Prospecting_and_Pitch_Development) — runs · Processes
- [Media Rate Negotiation and Insertion Order Placement](/Processes/Media_Rate_Negotiation_and_Insertion_Order_Placement) — runs · Processes
- [Manage Advertiser Accounts](/Processes/Manage_Advertiser_Accounts) — runs · Processes
- [Forecast Advertising Revenue](/Processes/Forecast_Advertising_Revenue) — runs · Processes
- [Negotiate and Close Ad Deals](/Processes/Negotiate_and_Close_Ad_Deals) — runs · Processes
- [Build Media Plans and Proposals](/Processes/Build_Media_Plans_and_Proposals) — runs · Processes

### Staff

- [Sales Account Manager](/JobTypes/Sales_Account_Manager) — staff · JobTypes
- [Agency Development Lead](/JobTypes/Agency_Development_Lead) — staff · JobTypes
- [Ad Sales Account Executive](/JobTypes/Ad_Sales_Account_Executive) — staff · JobTypes
- [Agency Account Manager](/JobTypes/Agency_Account_Manager) — staff · JobTypes
- [Ad Sales Director](/JobTypes/Ad_Sales_Director) — staff · JobTypes
- [Sales Development Representative](/JobTypes/Sales_Development_Representative) — staff · JobTypes
- [Sales Planner](/JobTypes/Sales_Planner) — staff · JobTypes
- [Account Executive](/JobTypes/Account_Executive) — staff · JobTypes
- [Advertising Sales Representative](/JobTypes/Advertising_Sales_Representative) — staff · JobTypes

### Part of

- [Out-of-Home Media Company](/CompanyTypes/Out-of-Home_Media_Company) — part of · CompanyTypes
- [Digital Media Publisher](/CompanyTypes/Digital_Media_Publisher) — part of · CompanyTypes
- [Media Company](/CompanyTypes/Media_Company) — part of · CompanyTypes
- [Broadcast Network](/CompanyTypes/Broadcast_Network) — part of · CompanyTypes
- [Digital Publisher](/CompanyTypes/Digital_Publisher) — part of · CompanyTypes

### Problems this exposes

- [sell-through rate raised by under-reporting avails, hiding true remnant inventory](/Problems/sell-through_rate_raised_by_under-reporting_avails,_hiding_true_remnant_inventory) — exposes problem · Problems
- [sell-through measured per platform, masking cross-platform oversell of the same audience](/Problems/sell-through_measured_per_platform,_masking_cross-platform_oversell_of_the_same_audience) — exposes problem · Problems
- [pipeline-coverage multiple padded with low-probability or stale opportunities to clear the target](/Problems/pipeline-coverage_multiple_padded_with_low-probability_or_stale_opportunities_to_clear_the_target) — exposes problem · Problems
- [booked-revenue target hit with cancellable/optionable orders that never convert to delivered revenue](/Problems/booked-revenue_target_hit_with_cancellable%2Foptionable_orders_that_never_convert_to_delivered_revenue) — exposes problem · Problems
- [deal-size metric inflated by bundling free bonus/added-value units, decoupling headline size from realized revenue](/Problems/deal-size_metric_inflated_by_bundling_free_bonus%2Fadded-value_units,_decoupling_headline_size_from_realized_revenue) — exposes problem · Problems
- [average-deal-size target steers reps toward large advertisers and away from long-tail volume demand](/Problems/average-deal-size_target_steers_reps_toward_large_advertisers_and_away_from_long-tail_volume_demand) — exposes problem · Problems
- [retention metric protected by discounting renewals below the yield floor just to keep the logo](/Problems/retention_metric_protected_by_discounting_renewals_below_the_yield_floor_just_to_keep_the_logo) — exposes problem · Problems
- [vertical pipeline coverage gaps not surfaced against open inventory needing demand](/Problems/vertical_pipeline_coverage_gaps_not_surfaced_against_open_inventory_needing_demand) — exposes problem · Problems
- [category-conflict/exclusivity check against existing advertisers skipped before a pitch](/Problems/category-conflict%2Fexclusivity_check_against_existing_advertisers_skipped_before_a_pitch) — exposes problem · Problems
- [cancellation/option windows conceded in negotiation not captured into the order record](/Problems/cancellation%2Foption_windows_conceded_in_negotiation_not_captured_into_the_order_record) — exposes problem · Problems
- [package/bundle pricing floors not enforced at close, eroding component rate integrity](/Problems/package%2Fbundle_pricing_floors_not_enforced_at_close,_eroding_component_rate_integrity) — exposes problem · Problems
- [co-op/MDF accrual and redemption tracked off-system per advertiser](/Problems/co-op%2FMDF_accrual_and_redemption_tracked_off-system_per_advertiser) — exposes problem · Problems
- [agency-of-record commission splits reconciled manually against booked revenue](/Problems/agency-of-record_commission_splits_reconciled_manually_against_booked_revenue) — exposes problem · Problems
- [credit/collections holds on an advertiser not surfaced before the next order books](/Problems/credit%2Fcollections_holds_on_an_advertiser_not_surfaced_before_the_next_order_books) — exposes problem · Problems
- [upfront vs scatter mix assumptions in the forecast not reconciled to booked holds](/Problems/upfront_vs_scatter_mix_assumptions_in_the_forecast_not_reconciled_to_booked_holds) — exposes problem · Problems
- [scatter/sellout-curve pricing by daypart adjusted manually as inventory tightens](/Problems/scatter%2Fsellout-curve_pricing_by_daypart_adjusted_manually_as_inventory_tightens) — exposes problem · Problems
- [competitive-separation and category-exclusivity rules not enforced when scheduling the plan](/Problems/competitive-separation_and_category-exclusivity_rules_not_enforced_when_scheduling_the_plan) — exposes problem · Problems
- [cross-platform reach/frequency dedup across linear and digital computed by hand per plan](/Problems/cross-platform_reach%2Ffrequency_dedup_across_linear_and_digital_computed_by_hand_per_plan) — exposes problem · Problems
- [added-value and bonus terms conceded at deal close never flow into the revenue forecast](/Problems/added-value_and_bonus_terms_conceded_at_deal_close_never_flow_into_the_revenue_forecast) — exposes problem · Problems
- [advertiser-account renewal and upsell signals not surfaced from campaign delivery performance](/Problems/advertiser-account_renewal_and_upsell_signals_not_surfaced_from_campaign_delivery_performance) — exposes problem · Problems
- [advertising revenue forecast diverges from the booked-order pipeline because proposals aren't tied to live avails](/Problems/advertising_revenue_forecast_diverges_from_the_booked-order_pipeline_because_proposals_aren't_tied_to_live_avails) — exposes problem · Problems
- [inventory avails are checked manually across linear and digital, risking oversell of the same audience](/Problems/inventory_avails_are_checked_manually_across_linear_and_digital,_risking_oversell_of_the_same_audience) — exposes problem · Problems
- [make-goods for under-delivered campaigns are negotiated ad hoc with no automated shortfall trigger](/Problems/make-goods_for_under-delivered_campaigns_are_negotiated_ad_hoc_with_no_automated_shortfall_trigger) — exposes problem · Problems
- [campaign delivery and pacing reporting is stitched from ad-server exports days after the flight starts](/Problems/campaign_delivery_and_pacing_reporting_is_stitched_from_ad-server_exports_days_after_the_flight_starts) — exposes problem · Problems
- [rate-card adherence erodes as reps discount without a guardrail tied to yield targets](/Problems/rate-card_adherence_erodes_as_reps_discount_without_a_guardrail_tied_to_yield_targets) — exposes problem · Problems