Build, launch, & grow
autonomous startups.

Everything that makes a company — who it serves, what it sells, how it sells — written as code. Versioned, forkable, and executable, so a startup is something you ship, not something you staff up.

import { Business, agent } from 'business-as-code'

export const acme = Business({
  name: 'Acme Books',
  mission: 'Close the books for every small firm — automatically.',
  icp: 'US accounting firms, 2–200 staff',
  goals: ['500 firms onboarded', '$1M ARR', '99.9% on-time filings'],

  // sold as an outcome, not seats — software margins on a services budget
  products: [
    { name: 'Monthly Close', model: 'subscription', price: 499, cogs: 40 }, // ~92% margin
  ],

  // staffed by named digital employees — one per function
  team: [agent('Sally', 'Sales'), agent('Finn', 'Finance'), agent('Tom', 'Tech')],

  metrics: ['mrr', 'churn', 'grossMargin', 'closeTime'],
})

Autonomous where it’s safe. Human where it matters. Services-as-Software isn’t about replacing people — it’s about freeing them from execution to do the work only people can do.

SaaS sold you a tool and a login, then billed per seat while youdid the work. Services-as-Software sells the work finished — the return filed, the contract reviewed, the books closed. It’s the first model with software’s margins and labor’s budgets: 85–95% gross, against a line item 10× the size of software. That’s how these companies reach real revenue in months, not years.

Margins are only half the story. AI can already do this work — most of the services economy just hasn’t bought it that way yet. That gap, between what’s now possibleand what’s been adopted, is the widest it will ever be.

The agents don’t just run the company — they optimize it. Every startup is a live experiment: they test ad creative, landing-page copy, pricing, and offers, and the market grades them in real numbers — click-through, sign-ups, activation, and ultimately revenue, growth, and profit. Because the business runs on real Stripe rails, that reward is ground truth, not a proxy. Winners compound, losers get cut — and the company improves while you sleep.

proxies  →  reward · the agents optimize the whole funnel

Every autonomous startup is one of three: an Agent, a Service-as-Software, or a Software. Each runs as Business-as-Code. Each is crossable with every business model and every niche in the economy.

Crossed with every business model — B2B, B2C, B2A, marketplace, API, data, directory — and every niche in the economy. Millions of possible Startups, generated on demand. A curated Canonical Indexkeeps only what’s genuinely distinct — so the atlas stays a market map, not spam.

Pick any niche and the Combinator runs it through a cascade of typed stages — the problem, the ICP, the offer, the company itself — and out the other side is a live, selling startup. Generated on demand; nothing is built until you ask for it.

Not a gallery of concepts — each of these is a startup category the system generates on demand, on its own domain via Builder.Domains, wired to commerce rails from the first commit.